County profile · Washington
Kittitas County, WA market data
How Kittitas County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 48,803
- +4.2% since 2020
- Households
- 19,993
- Median household income
- $73,804
- +31.8% vs. 2015–2019, before inflation
- Median home value
- $497,400
- Jobs located here
- 18,312
- Highest market score
- 84
- Primary care and pediatrics, #46 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Kittitas County by name and distance, and the households and spending within reach. Or open the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Kittitas County has an estimated 48,803 people and 19,993 households. Between 2020 and 2025, the population of Kittitas County grew 4.2%, faster than the U.S. (+3.1%). Median household income in Kittitas County is $73,804, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.8%, before inflation.
Relative to the U.S., household spending in Kittitas County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (87).
Of the business types scored in Kittitas County, primary care and pediatric clinics (84), auto repair shops (81) and auto repair and car care businesses (80) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #46 of 1,656 scored counties.
Kittitas County is part of the Ellensburg area. Against the U.S., map listings per household run highest for coffee shops and cafes (2.3 times the U.S. rate) and lowest for clothing and shoe stores (63% below the U.S. rate).
All 56 business types in Kittitas County
Highest Groundwork market score first. Each score compares Kittitas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 84 | #46 of 1,656 | 7 | 3.5 | $3.7M | 206 | 9 |
| Auto repair shops | 81 | #105 of 2,378 | 37 | 18.5 | $642K | 144 | 17 |
| Auto repair and car care | 80 | #123 of 2,401 | 63 | 31.5 | $377K | 140 | 25 |
| Insurance agencies | 80 | #219 of 2,272 | 13 | 6.5 | $3.3M | 261 | 12 |
| Child care and preschools | 79 | #101 of 1,611 | 10 | 5.0 | $1.3M | 133 | 10 |
| Clothing and shoe stores | 77 | #190 of 2,087 | 12 | 6.0 | $3M | 235 | 6 |
| Car washes and detailing | 75 | #116 of 1,451 | 5 | 2.5 | $4.8M | 189 | 4 |
| Barbershops | 75 | #139 of 1,356 | 7 | 3.5 | $2.8M | 151 | Under 3 |
| Clothing, shoes and laundry | 75 | #237 of 2,210 | 21 | 10.5 | $1.7M | 194 | 6 |
| Convenience stores | 71 | #400 of 2,261 | 12 | 6.0 | $10M | 126 | 6 |
| Tire shops | 69 | #319 of 1,530 | 10 | 5.0 | $2.4M | 95 | 3 |
| Hair salons | 69 | #329 of 2,339 | 36 | 18.0 | $552K | 128 | 10 |
| Martial arts and dance studios | 68 | #193 of 1,334 | 6 | 3.0 | $3.6M | 180 | 9 |
| Nail salons | 65 | #265 of 1,328 | 8 | 4.0 | $2.5M | 149 | 5 |
| Physical therapy | 65 | #331 of 1,422 | 10 | 5.0 | $2.6M | 107 | 6 |
| HVAC and plumbing | 65 | #338 of 1,707 | 10 | 5.0 | $5.6M | 117 | 18 |
| Doctors, dentists and clinics | 65 | #545 of 2,394 | 100 | 50.0 | $257K | 169 | 45 |
| Property management | 62 | #256 of 910 | 5 | 2.5 | Index only | 128 | 11 |
| Chiropractors | 62 | #419 of 1,490 | 11 | 5.5 | $2.3M | 98 | 5 |
| Pizza | 61 | #609 of 2,090 | 13 | 6.5 | $6M | 118 | 48 |
| Optometrists and eye care | 58 | #458 of 1,302 | 6 | 3.0 | $4.3M | 137 | 7 |
| Dentists and orthodontists | 57 | #686 of 1,886 | 19 | 9.5 | $1.4M | 137 | 18 |
| Home repair trades | 57 | #695 of 2,057 | 20 | 10.0 | $2.8M | 115 | 48 |
| Gyms | 56 | #698 of 1,792 | 20 | 10.0 | $1.1M | 84 | 7 |
| Gyms, studios and classes | 56 | #775 of 2,088 | 32 | 16.0 | $681K | 103 | 16 |
| Gas stations | 56 | #925 of 2,358 | 33 | 16.5 | $1.8M | 77 | 24 |
| Grocery and convenience stores | 56 | #936 of 2,402 | 39 | 19.5 | $3.1M | 90 | 17 |
| Yoga, Pilates and fitness studios | 55 | #288 of 777 | 6 | 3.0 | $3.6M | 89 | 7 |
| Grocery stores | 55 | #839 of 2,070 | 13 | 6.5 | $9.2M | 99 | 11 |
| Bakeries and dessert shops | 54 | #774 of 1,889 | 15 | 7.5 | $5.2M | 125 | 27 |
| Landscaping and lawn care | 53 | #630 of 1,493 | 9 | 4.5 | $2.9M | 99 | 29 |
| Salons, barbers and spas | 53 | #1,006 of 2,385 | 83 | 41.5 | $240K | 113 | 21 |
| Veterinarians | 51 | #717 of 1,485 | 9 | 4.5 | $2.1M | 79 | 10 |
| Fast food and sandwich shops | 49 | #1,180 of 2,222 | 29 | 14.5 | $2.7M | 88 | 48 |
| Lawn, cleaning and pest control | 47 | #961 of 1,771 | 16 | 8.0 | $1.6M | 97 | 53 |
| Pet grooming and boarding | 41 | #943 of 1,461 | 13 | 6.5 | $1.5M | 58 | 9 |
| Funeral homes | 41 | #950 of 1,472 | 6 | 3.0 | $393K | 58 | Under 3 |
| Pet businesses | 40 | #1,538 of 2,200 | 37 | 18.5 | $521K | 59 | 24 |
| Real estate agents and brokers | 40 | #1,607 of 2,176 | 76 | 38.0 | Index only | 86 | 34 |
| Real estate | 40 | #1,637 of 2,229 | 93 | 46.5 | Index only | 88 | 62 |
| Sit-down restaurants | 40 | #1,649 of 2,405 | 130 | 65.0 | $600K | 90 | 59 |
| Mortgage brokers and lenders | 39 | #640 of 887 | 11 | 5.5 | Index only | 83 | 10 |
| Spas and skin care | 39 | #1,302 of 1,769 | 31 | 15.5 | $642K | 73 | 6 |
| Pet stores | 37 | #688 of 974 | 7 | 3.5 | $2.8M | 61 | 5 |
| House cleaning | 36 | #661 of 847 | 5 | 2.5 | $5.2M | 81 | 21 |
| Electricians | 34 | #929 of 1,160 | 8 | 4.0 | $7M | 58 | 25 |
| Restaurants and cafes | 34 | #1,889 of 2,405 | 287 | 143.6 | $272K | 73 | 134 |
| Coffee shops and cafes | 31 | #1,730 of 2,063 | 50 | 25.0 | $1.6M | 42 | 27 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $11.9M | 95 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.0 | $11.9M | Too few | 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $13M | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $27.9M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $35.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kittitas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.8M | $1,188 | 124 |
| Gasoline and other fuels | $60.3M | $3,017 | 116 |
| Food away from home | $78M | $3,900 | 96 |
| Groceries | $119.5M | $5,976 | 95 |
| Personal care products and services | $19.9M | $995 | 99 |
| Child care and other personal services | $13.4M | $668 | 115 |
| Memberships, classes and admissions | $21.8M | $1,090 | 111 |
| Medical and dental services | $25.7M | $1,285 | 100 |
| Pets | $19.3M | $965 | 106 |
| Clothing, shoes and related services | $35.8M | $1,792 | 87 |
| Vehicle insurance | $42.7M | $2,134 | 109 |
| Home repairs, maintenance and insurance | $55.8M | $2,790 | 92 |
| Lawn care, cleaning and other household services | $26M | $1,301 | 92 |
| Rent and homeowner costs | $354.5M | $17,729 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kittitas County
- Population, 2025 estimate
- 48,803+4.2% since 2020
- Households
- 19,993
- Median age
- 38.5
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.2
- Land area
- 2,297 sq. mi.
- People per square mile
- 21
- Median household income
- $73,804+31.8% vs. 2015–2019, before inflation
- Average household income
- $102,663
- Median home value
- $497,400
- Jobs located here
- 18,312
- Daytime population
- 44,464Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kittitas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Chelan County, WA80,172 people
- Douglas County, WA44,366 people
- Yakima County, WA257,152 people
- Grant County, WA101,799 people
- Adams County, WA20,800 people
- King County, WA2,287,171 people
- Pierce County, WA930,319 people
- Benton County, WA212,905 people
Questions
How fast is Kittitas County, WA growing?
Population estimates put Kittitas County at 48,803 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 19,993 households. Median household income rose 31.8% from the 2015–2019 survey, before inflation.
How much do households in Kittitas County, WA spend?
Households in Kittitas County spend about $354.5M a year on rent and homeowner costs, $119.5M on groceries and $78M on food away from home. Set against the U.S., households in Kittitas County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (87).
Which business types have the highest market scores in Kittitas County, WA?
The highest Groundwork market scores in Kittitas County are for primary care and pediatric clinics (84), auto repair shops (81) and auto repair and car care businesses (80). Kittitas County ranks #46 of 1,656 scored counties for primary care and pediatric clinics.
How does Kittitas County, WA compare with the U.S.?
The median household income in Kittitas County is $73,804 a year, 9% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $497,400, against $332,700 for the U.S. For its number of households, Kittitas County has the most map listings, relative to the U.S., for coffee shops and cafes (2.3 times the U.S. rate) and the fewest for clothing and shoe stores (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Kittitas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kittitas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kittitas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kittitas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.