Groundwork

Pets · County · Washington

Pet businesses in Franklin County, WA

How Franklin County, WA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 90 out of 100: Very high

Ranked #5 of 2,200 scored counties
#2 of 31 scored counties in Washington

Listings
19
5 chain locations (26%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$30.5M
On pets · $1,019 a household
Spending per listing
$1.6M
82% above the U.S.
Listings per 10k households
6.4
38% below the U.S.
Population, 2025
102,612
+5.6% since 2020

See the pet businesses around any address in Franklin County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Franklin County is 90 (very high), #5 of 2,200 scored counties and #2 of 31 scored counties in Washington. That puts it in the top 10% of counties for pet businesses.

Map listings as of September 2026 show 19 pet businesses in Franklin County. 5 of them (26%) are chain locations, against 17% across the U.S. That comes to 6.4 for every 10,000 households, 38% below the U.S. rate of 10.4.

At $1,019 per household (12% above the U.S. average), households in Franklin County spend about $30.5M a year on pets. That is about $1.6M of household spending for each business on map listings, 82% above the U.S. figure of $878K.

In 2023, official counts showed 9 businesses with payroll in Franklin County classed as pet care, veterinarians and pet stores. That is one for every 3,321 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as pet care, veterinarians and pet stores in Franklin County. Population estimates put the population change in Franklin County from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%).

How Franklin County compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Franklin County, WA compared with Washington and the U.S.
MeasureFranklin CountyWashingtonU.S.
Listings per 10k households6.410.810.4
Spending per listing$1.6M$1M$878K
Households per official establishment3,3211,5541,852
Official establishment growth, 2019–2023n/a+10.0%+11.4%
Population growth, 2020–2025+5.6%+3.6%+3.1%
Spending per household on pets$1,019$1,131$909
Median household income$86,714$98,141$80,734
Groundwork market score9069

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 9
Employees, 2023
89
Annual payroll, 2023
$4.2M
One-person businesses, 2023
18Businesses with no payroll
Map listings, September 2026
195 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$40K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
102,612+5.6% since 2020
Households
29,890
Median age
31.5
Homes lived in by their owners
71%
Vehicles per household
2.3
Land area
1,242 sq. mi.
People per square mile
80
Median household income
$86,714+36.4% vs. 2015–2019, before inflation
Average household income
$109,166
Median home value
$379,300
Jobs located here
34,282
Daytime population
90,548Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Washington

Every Washington market ranked →

The highest-scoring counties in Washington for pet businesses, numbered among those based in Washington, with Franklin County marked.

Top counties in Washington

Counties in Washington ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, WA93116.9$1.5M+8.0%#1 of 2,200
2Franklin County, WA90196.4$1.6M+5.6%#5 of 2,200
3Mason County, WA87249.2$1.1M+7.8%#16 of 2,200
4Walla Walla County, WA79198.1$1.2M−0.4%#84 of 2,200
5Klickitat County, WA791111.1$827K+6.6%#95 of 2,200
6Jefferson County, WA76169.8$977K+2.7%#142 of 2,200
7Grant County, WA75359.9$910K+6.3%#165 of 2,200
8Yakima County, WA74596.7$1.3M+1.0%#172 of 2,200
9Clark County, WA7421310.9$1M+5.3%#177 of 2,200
10King County, WA739129.7$1.4M+3.1%#187 of 2,200

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Franklin County, WA?

There are 19 pet businesses on map listings in Franklin County as of September 2026. 5 of them (26%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 18 one-person businesses have no payroll, by official counts.

How much do households in Franklin County, WA spend on pets?

About $30.5M a year, or $1,019 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 19 pet businesses on map listings, it comes to $1.6M per business. It is estimated from the incomes of the 29,890 households in Franklin County and national spending patterns by income.

How does Franklin County, WA compare with the U.S. for pet businesses?

Franklin County has 6.4 pet businesses per 10,000 households, 38% below the U.S. rate of 10.4. Spending per business is $1.6M, 82% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Franklin County would have about 35, against 19 on map listings. There is one business with payroll in the industry for every 3,321 households, against one for every 1,852 across the U.S.

How fast is Franklin County, WA growing?

Population estimates put Franklin County at 102,612 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 29,890 households. The median household income in Franklin County is $86,714 a year, 7% above the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 90 for pet businesses (very high), #5 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.