Groundwork

Groceries and convenience · County · Virginia

Grocery and convenience stores in Waynesboro city, VA

The grocery and convenience stores in Waynesboro city, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,548 of 2,402 scored counties
#65 of 115 scored counties in Virginia

Listings
22
15 chain locations (68%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$55.6M
On groceries · $5,654 a household
Spending per listing
$2.5M
25% below the U.S.
Listings per 10k households
22.4
20% above the U.S.
Population, 2025
23,951
+7.5% since 2020

See the grocery and convenience stores around any address in Waynesboro city

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 22 grocery and convenience stores in Waynesboro city. Chain locations make up 68% of them, against 42% across the U.S. Per 10,000 households, that is 22.4, 20% above the U.S. rate of 18.7.

At $5,654 per household (11% below the U.S. average), households in Waynesboro city spend about $55.6M a year on groceries. That works out to $2.5M per store, 25% below the U.S. figure of $3.4M.

Official counts show 15 businesses with payroll classed as grocery and convenience stores in Waynesboro city in 2023. That is one for every 656 households, against one for every 1,293 across the U.S. Another 3 one-person businesses have no payroll, by official counts.

Population estimates show Waynesboro city grew 7.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for grocery and convenience stores in Waynesboro city is 41 (lower middle), #1,548 of 2,402 scored counties and #65 of 115 scored counties in Virginia.

How Waynesboro city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Waynesboro city, VA compared with Virginia and the U.S.
MeasureWaynesboro cityVirginiaU.S.
Listings per 10k households22.419.118.7
Spending per listing$2.5M$3.4M$3.4M
Households per official establishment6561,1521,293
Official establishment growth, 2019–2023n/a+7.3%+7.2%
Population growth, 2020–2025+7.5%+2.8%+3.1%
Spending per household on groceries$5,654$6,537$6,319
Median household income$59,994$93,170$80,734
Groundwork market score4151

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 15
Employees, 2023
476
Annual payroll, 2023
$13.7M
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
2215 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Waynesboro city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Waynesboro city

Population, 2025 estimate
23,951+7.5% since 2020
Households
9,841
Median age
39.2
Homes lived in by their owners
60%
Vehicles per household
1.7
Land area
15 sq. mi.
People per square mile
1,526
Median household income
$59,994+33.3% vs. 2015–2019, before inflation
Average household income
$77,683
Median home value
$245,500
Jobs located here
10,308
Daytime population
22,067Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Waynesboro city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for grocery and convenience stores, numbered among those based in Virginia, with Waynesboro city marked.

Top counties in Virginia

Counties in Virginia ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA951311.5$6M+7.0%#11 of 2,402
2King George County, VA941514.8$4.7M+10.5%#20 of 2,402
3Fluvanna County, VA93109.7$6.7M+6.2%#21 of 2,402
4Orange County, VA872013.5$4.8M+10.1%#76 of 2,402
5Stafford County, VA878917.0$4.4M+8.3%#80 of 2,402
6Loudoun County, VA8521715.2$5.3M+6.4%#98 of 2,402
7Goochland County, VA841514.5$4.9M+17.4%#112 of 2,402
8James City County, VA835115.9$4.3M+6.2%#129 of 2,402
9York County, VA823513.0$5.3M+1.6%#143 of 2,402
10Louisa County, VA812717.4$3.6M+13.6%#171 of 2,402
65Waynesboro city, VA412222.4$2.5M+7.5%#1,548 of 2,402

Other business types in Waynesboro city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Waynesboro city, VA?

Waynesboro city has 22 grocery and convenience stores on map listings as of September 2026. 15 of them (68%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 15 businesses with payroll classed as grocery and convenience stores in 2023. Official counts list 3 one-person businesses without payroll.

How much do households in Waynesboro city, VA spend on groceries?

About $55.6M a year, or $5,654 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 22 grocery and convenience stores on map listings, it comes to $2.5M per store. It is estimated from the incomes of the 9,841 households in Waynesboro city and national spending patterns by income.

How does Waynesboro city, VA compare with the U.S. for grocery and convenience stores?

Waynesboro city has 22.4 grocery and convenience stores per 10,000 households, 20% above the U.S. rate of 18.7. Spending per store is $2.5M, 25% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Waynesboro city would have about 16, against 22 on map listings. There is one business with payroll in the industry for every 656 households, against one for every 1,293 across the U.S.

How fast is Waynesboro city, VA growing?

Population estimates put Waynesboro city at 23,951 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 9,841 households. Median household income in Waynesboro city is $59,994, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waynesboro city scores 41 for grocery and convenience stores (lower middle), #1,548 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Waynesboro city. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Waynesboro city

Screening a site or an acquisition in Waynesboro city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.