Auto · County · Virginia
Insurance agencies in Waynesboro city, VA
Competitor counts, household spending and official business counts for insurance agencies in Waynesboro city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #346 of 2,272 scored counties
#43 of 97 scored counties in Virginia
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $22.6M
- On vehicle insurance · $2,296 a household
- Spending per listing
- $1.7M
- 38% above the U.S.
- Listings per 10k households
- 13.2
- 15% below the U.S.
- Population, 2025
- 23,951
- +7.5% since 2020
See the insurance agencies around any address in Waynesboro city
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Waynesboro city comes to about $22.6M a year: $2,296 per household, 17% above the U.S. average. That works out to $1.7M per agency, 38% above the U.S. figure of $1.3M.
There are 13 insurance agencies on map listings in Waynesboro city as of September 2026. Of those, 5 are chain locations, or 38%, against 21% across the U.S. Per 10,000 households, that is 13.2, 15% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Waynesboro city was 4 in 2023. That is one for every 2,460 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Waynesboro city grew 7.5%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Waynesboro city is 75 (high), #346 of 2,272 scored counties and #43 of 97 scored counties in Virginia. That puts it in the top quarter of counties.
How Waynesboro city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waynesboro city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.2 | 12.5 | 15.6 |
| Spending per listing | $1.7M | $2M | $1.3M |
| Households per official establishment | 2,460 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.4% | −1.0% |
| Population growth, 2020–2025 | +7.5% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $2,296 | $2,545 | $1,957 |
| Median household income | $59,994 | $93,170 | $80,734 |
| Groundwork market score | 75 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 27
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Waynesboro city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Waynesboro city
- Population, 2025 estimate
- 23,951+7.5% since 2020
- Households
- 9,841
- Median age
- 39.2
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 15 sq. mi.
- People per square mile
- 1,526
- Median household income
- $59,994+33.3% vs. 2015–2019, before inflation
- Average household income
- $77,683
- Median home value
- $245,500
- Jobs located here
- 10,308
- Daytime population
- 22,067Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waynesboro city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with Waynesboro city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
| 43Waynesboro city, VA | 75 | 13 | 13.2 | $1.7M | +7.5% | #346 of 2,272 |
Other business types in Waynesboro city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Waynesboro city, VA?
As of September 2026, map listings count 13 insurance agencies in Waynesboro city. 5 of them (38%) are chain locations. The listings count insurance agencies. Official counts show 4 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Waynesboro city, VA spend on vehicle insurance?
About $22.6M a year, or $2,296 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 13 insurance agencies on map listings, it comes to $1.7M per agency. It is estimated from the incomes of the 9,841 households in Waynesboro city and national spending patterns by income.
How does Waynesboro city, VA compare with the U.S. for insurance agencies?
Waynesboro city has 13.2 insurance agencies per 10,000 households, 15% below the U.S. rate of 15.6. Spending per agency is $1.7M, 38% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Waynesboro city would have about 18, against 13 on map listings. There is one business with payroll in the industry for every 2,460 households, against one for every 966 across the U.S.
How fast is Waynesboro city, VA growing?
Population estimates put Waynesboro city at 23,951 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 9,841 households. Median household income in Waynesboro city is $59,994, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waynesboro city scores 75 for insurance agencies (high), #346 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waynesboro city. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Waynesboro city
Screening a site or an acquisition in Waynesboro city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waynesboro city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.