Fitness and classes · County · Virginia
Gyms in Prince William County, VA
Competitor counts, household spending and official business counts for gyms in Prince William County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #201 of 1,792 scored counties
#15 of 72 scored counties in Virginia
- Listings
- 111
- 48 chain locations (43%)
- Official establishments
- 61
- All fitness and recreational sports centers · +15.1% since 2019
- Household spending a year
- $199.1M
- On memberships, classes and admissions · $1,270 a household
- Spending per listing
- $1.8M
- 38% above the U.S.
- Listings per 10k households
- 7.1
- 7% below the U.S.
- Population, 2025
- 502,966
- +4.2% since 2020
See the gyms around any address in Prince William County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 111 gyms in Prince William County. 48 of them (43%) are chain locations, against 28% across the U.S. That comes to 7.1 for every 10,000 households, 7% below the U.S. rate of 7.6.
Households in Prince William County spend about $199.1M a year on memberships, classes and admissions, or $1,270 per household, 29% above the U.S. average. That is about $1.8M of household spending for each gym on map listings, 38% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 61 businesses with payroll classed as fitness and recreational sports centers in Prince William County in 2023, up 15.1% from 2019. That is one for every 2,570 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 5 SBA-backed loans worth $910K have gone to businesses classed as fitness and recreational sports centers in Prince William County.
Population estimates show Prince William County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). Prince William County scores 71 (upper middle) on the Groundwork market score for gyms, ranking #201 of 1,792 scored counties and #15 of 72 scored counties in Virginia. That puts it in the top quarter of counties.
How Prince William County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Prince William County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 6.9 | 7.6 |
| Spending per listing | $1.8M | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,570 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | +15.1% | +9.6% | +5.8% |
| Population growth, 2020–2025 | +4.2% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,270 | $960 | $983 |
| Median household income | $131,402 | $93,170 | $80,734 |
| Groundwork market score | 71 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53 → 61All fitness and recreational sports centers · +15.1% over the period
- Employees, 2023
- 1,035
- Annual payroll, 2023
- $18.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11148 chain locations
- Listings at the U.S. rate for this spending
- 153The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $910K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Prince William County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Prince William County
- Population, 2025 estimate
- 502,966+4.2% since 2020
- Households
- 156,798
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 335 sq. mi.
- People per square mile
- 1,458
- Median household income
- $131,402+22.7% vs. 2015–2019, before inflation
- Average household income
- $157,661
- Median home value
- $530,100
- Jobs located here
- 139,622
- Daytime population
- 404,284Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Prince William County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Prince William County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% | #11 of 1,792 |
| 2New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% | #16 of 1,792 |
| 3Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% | #20 of 1,792 |
| 4Orange County, VA | 86 | 5 | 3.4 | $2.6M | +10.1% | #29 of 1,792 |
| 5Isle of Wight County, VA | 85 | 5 | 3.2 | $2.8M | +6.7% | #32 of 1,792 |
| 6Rockingham County, VA | 83 | 12 | 3.7 | $2.1M | +6.6% | #44 of 1,792 |
| 7Stafford County, VA | 81 | 27 | 5.2 | $2.5M | +8.3% | #54 of 1,792 |
| 8Frederick County, VA | 81 | 16 | 4.5 | $2.1M | +8.8% | #56 of 1,792 |
| 9Louisa County, VA | 80 | 5 | 3.2 | $2.5M | +13.6% | #63 of 1,792 |
| 10Suffolk city, VA | 80 | 18 | 4.7 | $1.8M | +10.4% | #67 of 1,792 |
| 15Prince William County, VA | 71 | 111 | 7.1 | $1.8M | +4.2% | #201 of 1,792 |
Other business types in Prince William County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Prince William County, VA?
Prince William County has 111 gyms on map listings as of September 2026. 48 of them (43%) are chain locations. The listings count gyms and fitness centers. Official counts show 61 businesses with payroll classed as fitness and recreational sports centers in 2023, up 15.1% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Prince William County, VA spend on memberships, classes and admissions?
About $199.1M a year, or $1,270 per household. That is 29% above the U.S. average (an index of 129, where 100 is the U.S. average). Spread across the 111 gyms on map listings, it comes to $1.8M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 156,798 households in Prince William County and national spending patterns by income.
How does Prince William County, VA compare with the U.S. for gyms?
Prince William County has 7.1 gyms per 10,000 households, 7% below the U.S. rate of 7.6. Spending per gym is $1.8M, 38% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Prince William County would have about 153, against 111 on map listings. There is one business with payroll in the industry for every 2,570 households, against one for every 3,109 across the U.S. The official count rose 15.1% from 2019 to 2023, against +5.8% for the U.S.
How fast is Prince William County, VA growing?
Population estimates put Prince William County at 502,966 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 156,798 households. The median household income in Prince William County is $131,402 a year, 63% above the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Prince William County scores 71 for gyms (upper middle), #201 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Prince William County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Prince William County
Screening a site or an acquisition in Prince William County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Prince William County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.