Groundwork

Auto · Metro area · Wisconsin

Tire shops in the Fond du Lac, WI metro area

Competitor counts, household spending and official business counts for tire shops in the Fond du Lac, WI metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #29 of 386 scored metro areas
#8 of 13 scored metro areas based in Wisconsin

Listings
11
6 chain locations (55%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$47.1M
On vehicle maintenance and repairs · $1,090 a household
Spending per listing
$4.3M
71% above the U.S.
Listings per 10k households
2.5
34% below the U.S.
Population, 2025
104,669
+0.5% since 2020

See the tire shops around any address in the Fond du Lac metro area

The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for tire shops in the Fond du Lac metro area is 75 (high), #29 of 386 scored metro areas and #8 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for tire shops.

Map listings as of September 2026 show 11 tire shops in the Fond du Lac metro area. Of those, 6 are chain locations, or 55%, against 39% across the U.S. That comes to 2.5 for every 10,000 households, 34% below the U.S. rate of 3.8.

At $1,090 per household (14% above the U.S. average), households in the Fond du Lac metro area spend about $47.1M a year on vehicle maintenance and repairs. Spread across 11 tire shops, that is $4.3M per shop, 71% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade.

The official count of businesses with payroll classed as tire dealers in the Fond du Lac metro area was 5 in 2023. That is one for every 8,649 households, against one for every 6,381 across the U.S. Population estimates put the population change in the Fond du Lac metro area from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%).

How the Fond du Lac metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Tire shops in Fond du Lac, WI metro area compared with Wisconsin and the U.S.
MeasureFond du Lac metro areaWisconsinU.S.
Listings per 10k households2.52.53.8
Spending per listing$4.3M$4.2M$2.5M
Households per official establishment8,64910,2886,381
Official establishment growth, 2019–2023n/a−4.0%−0.4%
Population growth, 2020–2025+0.5%+1.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,090$1,061$958
Median household income$74,275$77,485$80,734
Groundwork market score7576

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
38
Annual payroll, 2023
$2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
116 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as tire dealers in the Fond du Lac metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fond du Lac metro area

Population, 2025 estimate
104,669+0.5% since 2020
Households
43,243
Median age
42.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
720 sq. mi.
People per square mile
145
Median household income
$74,275+19.1% vs. 2015–2019, before inflation
Average household income
$92,084
Median home value
$222,800
Jobs located here
49,885
Daytime population
99,843Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fond du Lac metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.

Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Tire shops across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for tire shops, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Fond du Lac metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for tire shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison, WI84652.2$4.7M+4.1%#3 of 386
2Appleton, WI84242.4$4.7M+2.7%#4 of 386
Minneapolis-St. Paul-Bloomington, MN-WI823792.6$4.2M+2.6%#9 of 386
3Janesville-Beloit, WI79182.7$4M+1.7%#18 of 386
4Green Bay, WI77423.1$3.6M+2.5%#23 of 386
5Eau Claire, WI77233.2$3.4M+2.6%#24 of 386
6La Crosse-Onalaska, WI-MN76162.2$4.7M+0.4%#25 of 386
7Kenosha, WI76172.5$4.4M−0.4%#26 of 386
8Fond du Lac, WI75112.5$4.3M+0.5%#29 of 386
9Sheboygan, WI74112.2$4.7M0.0%#35 of 386

Other business types in the Fond du Lac metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many tire shops are in the Fond du Lac, WI metro area?

There are 11 tire shops on map listings in the Fond du Lac metro area as of September 2026. 6 of them (55%) are chain locations. The listings count tire shops and tire dealers. Official counts show 5 businesses with payroll classed as tire dealers in 2023.

How much do households in the Fond du Lac, WI metro area spend on vehicle maintenance and repairs?

About $47.1M a year, or $1,090 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 11 tire shops on map listings, it comes to $4.3M per shop. The spending figure covers all vehicle maintenance and repairs, not only tire shops. It is estimated from the incomes of the 43,243 households in the Fond du Lac metro area and national spending patterns by income.

How does the Fond du Lac, WI metro area compare with the U.S. for tire shops?

The Fond du Lac metro area has 2.5 tire shops per 10,000 households, 34% below the U.S. rate of 3.8. Spending per shop is $4.3M, 71% above the U.S. figure of $2.5M. At the national ratio of tire shops to household spending, the Fond du Lac metro area would have about 19, against 11 on map listings. There is one business with payroll in the industry for every 8,649 households, against one for every 6,381 across the U.S.

How fast is the Fond du Lac, WI metro area growing?

Population estimates put the Fond du Lac metro area at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income in the Fond du Lac metro area is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fond du Lac metro area scores 75 for tire shops (high), #29 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fond du Lac metro area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for tire shops · All 56 business types in the Fond du Lac metro area

Screening a site or an acquisition in the Fond du Lac metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.