County profile · Texas
Willacy County, TX market data
Population, household spending and competition for 56 business types in Willacy County, each scored against other counties.
- Population, 2025
- 19,971
- −0.8% since 2020
- Households
- 5,691
- Median household income
- $54,180
- +52.5% vs. 2015–2019, before inflation
- Median home value
- $73,600
- Jobs located here
- 3,193
- Highest market score
- 60
- Doctors, dentists and clinics, #731 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Willacy County by name and distance, and the households and spending within reach. Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,971 people live in Willacy County, in 5,691 households. Population estimates put the population change in Willacy County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. The median household income in Willacy County is $54,180 a year, 33% below the U.S. median of $80,734. That rose 52.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Willacy County spend the most on vehicle insurance (an index of 123, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Willacy County are for medical and dental practices (60), insurance agencies (58) and auto repair shops (45). Willacy County ranks #731 of 2,394 scored counties for medical and dental practices.
Willacy County is part of the Raymondville area. For its number of households, Willacy County has the most map listings, relative to the U.S., for convenience stores (4.2 times the U.S. rate) and the fewest for medical and dental practices (69% below the U.S. rate).
All 56 business types in Willacy County
Highest Groundwork market score first. Each score compares Willacy County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 60 | #731 of 2,394 | 15 | 26.4 | $356K | 233 | 4 |
| Insurance agencies | 58 | #837 of 2,272 | 7 | 12.3 | $2M | 156 | Under 3 |
| Auto repair shops | 45 | #1,422 of 2,378 | 9 | 15.8 | $537K | 121 | Under 3 |
| Restaurants and cafes | 25 | #2,200 of 2,405 | 73 | 128.3 | $242K | 65 | 21 |
| Auto repair and car care | 23 | #2,206 of 2,401 | 22 | 38.7 | $220K | 82 | Under 3 |
| Salons, barbers and spas | 23 | #2,258 of 2,385 | 20 | 35.1 | $211K | 99 | Under 3 |
| Clothing and shoe stores | 21 | #1,922 of 2,087 | 9 | 15.8 | $1M | 79 | Under 3 |
| Fast food and sandwich shops | 21 | #2,042 of 2,222 | 10 | 17.6 | $1.8M | 58 | 11 |
| Clothing, shoes and laundry | 20 | #2,069 of 2,210 | 12 | 21.1 | $750K | 85 | Under 3 |
| Sit-down restaurants | 20 | #2,313 of 2,405 | 49 | 86.1 | $360K | 54 | 10 |
| Hair salons | 19 | #2,236 of 2,339 | 12 | 21.1 | $352K | 82 | Under 3 |
| Grocery stores | 17 | #1,921 of 2,070 | 6 | 10.5 | $5.1M | 55 | Under 3 |
| Car washes and detailing | 10 | #1,428 of 1,451 | 6 | 10.5 | $805K | 32 | Under 3 |
| Convenience stores | 10 | #2,197 of 2,261 | 19 | 33.4 | $1.6M | 20 | Under 3 |
| Grocery and convenience stores | 10 | #2,363 of 2,402 | 31 | 54.5 | $986K | 29 | Under 3 |
| Barbershops | 9 | #1,314 of 1,356 | 5 | 8.8 | $846K | 45 | Under 3 |
| Gyms | 8 | #1,767 of 1,792 | 7 | 12.3 | $410K | 32 | Under 3 |
| Gyms, studios and classes | 8 | #2,072 of 2,088 | 10 | 17.6 | $287K | 43 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 7.0 | $4.4M | 106 | Under 3 |
| Gas stations | Not scored | Not scored | 4 | 7.0 | $4M | 169 | 8 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 5.3 | $5.9M | 159 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 5.3 | $304K | 45 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.3 | $957K | 47 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 5.3 | $1.8M | 100 | 4 |
| Real estate | Not scored | Not scored | 3 | 5.3 | Index only | 572 | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 3.5 | $939K | Too few | 10 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.5 | $2.7M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.5 | $3.5M | Too few | Under 3 |
| Pet businesses | Not scored | Not scored | 2 | 3.5 | $2.1M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 3.5 | $8.8M | Too few | 11 |
| Real estate agents and brokers | Not scored | Not scored | 2 | 3.5 | Index only | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.5 | $2.1M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.5 | $2.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.8 | $9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.8 | $9M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.8 | $4.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.8 | $4.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.8 | $5.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.8 | $4.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.8 | $4.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.8 | $5.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.8 | Index only | Too few | 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home repair trades | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Willacy County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $849 | 89 |
| Gasoline and other fuels | $16.1M | $2,835 | 109 |
| Food away from home | $17.6M | $3,100 | 76 |
| Groceries | $30.6M | $5,372 | 85 |
| Personal care products and services | $4.2M | $743 | 74 |
| Child care and other personal services | $1.9M | $330 | 57 |
| Memberships, classes and admissions | $2.9M | $504 | 51 |
| Medical and dental services | $5.3M | $938 | 73 |
| Pets | $4.2M | $731 | 80 |
| Clothing, shoes and related services | $9M | $1,582 | 77 |
| Vehicle insurance | $13.7M | $2,407 | 123 |
| Home repairs, maintenance and insurance | $13.4M | $2,349 | 78 |
| Lawn care, cleaning and other household services | $7M | $1,236 | 87 |
| Rent and homeowner costs | $74.4M | $13,067 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Willacy County
- Population, 2025 estimate
- 19,971−0.8% since 2020
- Households
- 5,691
- Median age
- 36.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 591 sq. mi.
- People per square mile
- 34
- Median household income
- $54,180+52.5% vs. 2015–2019, before inflation
- Average household income
- $71,310
- Median home value
- $73,600
- Jobs located here
- 3,193
- Daytime population
- 16,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Willacy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Willacy County, TX growing?
Population estimates put Willacy County at 19,971 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 5,691 households. Against the 2015–2019 survey, median household income rose 52.5%, before inflation.
How much do households in Willacy County, TX spend?
Households in Willacy County spend about $74.4M a year on rent and homeowner costs, $30.6M on groceries and $17.6M on food away from home. Relative to the U.S., household spending in Willacy County runs highest on vehicle insurance (an index of 123, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Willacy County, TX?
Of the business types scored in Willacy County, medical and dental practices (60), insurance agencies (58) and auto repair shops (45) have the highest Groundwork market scores. For medical and dental practices, that ranks #731 of 2,394 scored counties.
How does Willacy County, TX compare with the U.S.?
Median household income in Willacy County is $54,180, 33% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $73,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (4.2 times the U.S. rate) and lowest for medical and dental practices (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Willacy County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Willacy County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Willacy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.