Beauty and personal care · County · Texas
Hair salons in Willacy County, TX
The hair salons in Willacy County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #2,236 of 2,339 scored counties
#154 of 159 scored counties in Texas
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.2M
- On personal care products and services · $743 a household
- Spending per listing
- $352K
- 18% below the U.S.
- Listings per 10k households
- 21.1
- 10% below the U.S.
- Population, 2025
- 19,971
- −0.8% since 2020
See the hair salons around any address in Willacy County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Willacy County scores 19 (low) on the Groundwork market score for hair salons, ranking #2,236 of 2,339 scored counties and #154 of 159 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 12 hair salons in Willacy County. One of them (8%) is a chain location, against 14% across the U.S. That is 21.1 per 10,000 households, 10% below the U.S. rate of 23.4.
Households in Willacy County spend about $4.2M a year on personal care products and services, or $743 per household, 26% below the U.S. average. That works out to $352K per salon, 18% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Willacy County: counts under 3 aren’t published. Population estimates put the population change in Willacy County from 2020 to 2025 at −0.8%, against +3.1% for the U.S.
How Willacy County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Willacy County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.1 | 26.3 | 23.4 |
| Spending per listing | $352K | $356K | $430K |
| Households per official establishment | n/a | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +17.4% | +6.0% |
| Population growth, 2020–2025 | −0.8% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $743 | $937 | $1,005 |
| Median household income | $54,180 | $78,476 | $80,734 |
| Groundwork market score | 19 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Willacy County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Willacy County
- Population, 2025 estimate
- 19,971−0.8% since 2020
- Households
- 5,691
- Median age
- 36.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 591 sq. mi.
- People per square mile
- 34
- Median household income
- $54,180+52.5% vs. 2015–2019, before inflation
- Average household income
- $71,310
- Median home value
- $73,600
- Jobs located here
- 3,193
- Daytime population
- 16,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Willacy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Willacy County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 154Willacy County, TX | 19 | 12 | 21.1 | $352K | −0.8% | #2,236 of 2,339 |
Other business types in Willacy County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas23
- Hair salons19
- Barbershops9
- Nail salons
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Willacy County, TX?
Willacy County has 12 hair salons on map listings as of September 2026. One of them (8%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in Willacy County: counts under 3 are left out. Official counts list 26 one-person businesses without payroll.
How much do households in Willacy County, TX spend on personal care products and services?
About $4.2M a year, or $743 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 12 hair salons on map listings, it comes to $352K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 5,691 households in Willacy County and national spending patterns by income.
How does Willacy County, TX compare with the U.S. for hair salons?
Willacy County has 21.1 hair salons per 10,000 households, 10% below the U.S. rate of 23.4. Spending per salon is $352K, 18% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Willacy County would have about 10, against 12 on map listings.
How fast is Willacy County, TX growing?
Population estimates put Willacy County at 19,971 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 5,691 households. The median household income in Willacy County is $54,180 a year, 33% below the U.S. median of $80,734. That rose 52.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Willacy County scores 19 for hair salons (low), #2,236 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Willacy County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Willacy County
Screening a site or an acquisition in Willacy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Willacy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.