Small-town market profile · Texas
Uvalde, TX area market data
Population, household spending and competition for 56 business types in the Uvalde area, each scored against other small-town markets.
- Population, 2025
- 24,963
- +1.6% since 2020
- Households
- 8,417
- Median household income
- $53,801
- +29.1% vs. 2015–2019, before inflation
- Median home value
- $150,800
- Jobs located here
- 8,934
- Highest market score
- 71
- Lawn, cleaning and pest control, #60 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Uvalde area by name and distance, and the households and spending within reach. Or open the report at the center of the Uvalde area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 24,963 people live in the Uvalde area, in 8,417 households. Population estimates put the population change in the Uvalde area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). The median household income in the Uvalde area is $53,801 a year, 33% below the U.S. median of $80,734. That rose 29.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Uvalde area spend the most on vehicle insurance (an index of 119, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Uvalde area are for lawn care, cleaning and pest control companies (71); pet businesses (61); and insurance agencies (48). The Uvalde area ranks #60 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Uvalde area is made up of one county, Uvalde County. For its number of households, the Uvalde area has the most map listings, relative to the U.S., for convenience stores (3.4 times the U.S. rate) and the fewest for real estate businesses (29% below the U.S. rate).
All 56 business types in the Uvalde area
Highest Groundwork market score first. Each score compares the Uvalde area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 71 | #60 of 481 | 5 | 5.9 | $2.1M | 126 | 7 |
| Pet businesses | 61 | #133 of 527 | 8 | 9.5 | $773K | 88 | 3 |
| Insurance agencies | 48 | #283 of 537 | 15 | 17.8 | $1.3M | 104 | 10 |
| Real estate agents and brokers | 35 | #462 of 533 | 21 | 24.9 | Index only | 97 | 5 |
| Home repair trades | 34 | #438 of 526 | 12 | 14.3 | $1.7M | 70 | 15 |
| Coffee shops and cafes | 33 | #445 of 529 | 9 | 10.7 | $2.9M | 79 | 5 |
| Pizza | 32 | #439 of 520 | 7 | 8.3 | $3.7M | 74 | 23 |
| Gas stations | 32 | #441 of 536 | 15 | 17.8 | $1.5M | 64 | 20 |
| Real estate | 32 | #488 of 536 | 23 | 27.3 | Index only | 112 | 12 |
| Clothing, shoes and laundry | 28 | #459 of 536 | 27 | 32.1 | $502K | 57 | 6 |
| Hair salons | 28 | #485 of 538 | 21 | 24.9 | $301K | 70 | 4 |
| Clothing and shoe stores | 27 | #467 of 536 | 22 | 26.1 | $616K | 48 | 6 |
| Bakeries and dessert shops | 26 | #474 of 507 | 12 | 14.3 | $2.2M | 53 | 5 |
| Child care and preschools | 25 | #407 of 454 | 7 | 8.3 | $421K | 42 | 9 |
| Doctors, dentists and clinics | 25 | #481 of 538 | 59 | 70.1 | $134K | 88 | 30 |
| Salons, barbers and spas | 25 | #507 of 538 | 50 | 59.4 | $126K | 59 | 6 |
| Auto repair and car care | 23 | #500 of 538 | 43 | 51.1 | $163K | 61 | 16 |
| Sit-down restaurants | 23 | #511 of 538 | 78 | 92.7 | $336K | 51 | 18 |
| Tire shops | 22 | #389 of 431 | 7 | 8.3 | $1M | 40 | Under 3 |
| HVAC and plumbing | 22 | #465 of 476 | 9 | 10.7 | $2.3M | 48 | 10 |
| Auto repair shops | 22 | #500 of 538 | 29 | 34.5 | $241K | 54 | 12 |
| Gyms, studios and classes | 22 | #503 of 535 | 15 | 17.8 | $301K | 46 | Under 3 |
| Dentists and orthodontists | 22 | #505 of 526 | 12 | 14.3 | $658K | 67 | 7 |
| Gyms | 21 | #479 of 506 | 12 | 14.3 | $377K | 29 | Under 3 |
| Spas and skin care | 21 | #483 of 504 | 12 | 14.3 | $526K | 60 | Under 3 |
| Grocery and convenience stores | 21 | #491 of 538 | 32 | 38.0 | $1.4M | 42 | 9 |
| Barbershops | 20 | #339 of 377 | 9 | 10.7 | $702K | 37 | Under 3 |
| Nail salons | 20 | #356 of 387 | 8 | 9.5 | $790K | 47 | Under 3 |
| Car washes and detailing | 20 | #419 of 441 | 8 | 9.5 | $875K | 35 | Under 3 |
| Restaurants and cafes | 19 | #523 of 538 | 136 | 161.6 | $193K | 52 | 46 |
| Primary care and pediatrics | 18 | #432 of 458 | 12 | 14.3 | $658K | 37 | 16 |
| Convenience stores | 17 | #498 of 529 | 23 | 27.3 | $2M | 25 | 8 |
| Fast food and sandwich shops | 17 | #513 of 537 | 23 | 27.3 | $1.1M | 37 | 23 |
| Chiropractors | Not scored | Not scored | 4 | 4.8 | $2M | 82 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 4.8 | $377K | 56 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.8 | $2.6M | 90 | 7 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.8 | $2M | 63 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.6 | $2.3M | 76 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.6 | $1.5M | 75 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.6 | $2.1M | 46 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.6 | $2.1M | 76 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 2.4 | $6.8M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 2.4 | $22.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.4 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.4 | $10.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.2 | $20.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $13.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.2 | $7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $10.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.2 | $7.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Uvalde area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7M | $832 | 87 |
| Gasoline and other fuels | $23M | $2,734 | 105 |
| Food away from home | $26.2M | $3,113 | 76 |
| Groceries | $45.3M | $5,384 | 85 |
| Personal care products and services | $6.3M | $750 | 75 |
| Child care and other personal services | $2.9M | $350 | 60 |
| Memberships, classes and admissions | $4.5M | $537 | 55 |
| Medical and dental services | $7.9M | $938 | 73 |
| Pets | $6.2M | $734 | 81 |
| Clothing, shoes and related services | $13.6M | $1,611 | 78 |
| Vehicle insurance | $19.5M | $2,322 | 119 |
| Home repairs, maintenance and insurance | $20.4M | $2,423 | 80 |
| Lawn care, cleaning and other household services | $10.6M | $1,258 | 89 |
| Rent and homeowner costs | $111.5M | $13,248 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Uvalde area
- Population, 2025 estimate
- 24,963+1.6% since 2020
- Households
- 8,417
- Median age
- 35.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 1,552 sq. mi.
- People per square mile
- 16
- Median household income
- $53,801+29.1% vs. 2015–2019, before inflation
- Average household income
- $73,699
- Median home value
- $150,800
- Jobs located here
- 8,934
- Daytime population
- 22,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Uvalde area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Uvalde area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Uvalde area 1
- Uvalde County, TX24,881 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Uvalde, TX area growing?
Population estimates put the Uvalde area at 24,963 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 8,417 households. Against the 2015–2019 survey, median household income rose 29.1%, before inflation.
How much do households in the Uvalde, TX area spend?
Households in the Uvalde area spend about $111.5M a year on rent and homeowner costs, $45.3M on groceries and $26.2M on food away from home. Relative to the U.S., household spending in the Uvalde area runs highest on vehicle insurance (an index of 119, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Uvalde, TX area?
Of the business types scored in the Uvalde area, lawn care, cleaning and pest control companies (71); pet businesses (61); and insurance agencies (48) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #60 of 481 scored small-town markets.
How does the Uvalde, TX area compare with the U.S.?
Median household income in the Uvalde area is $53,801, 33% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (3.4 times the U.S. rate) and lowest for real estate businesses (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Uvalde area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Uvalde area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Uvalde area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Uvalde area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.