County profile · Texas
Wood County, TX market data
How Wood County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 49,688
- +10.3% since 2020
- Households
- 18,672
- Median household income
- $60,300
- +12.9% vs. 2015–2019, before inflation
- Median home value
- $216,500
- Jobs located here
- 10,092
- Highest market score
- 87
- Funeral homes, #36 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Wood County by name and distance, and the households and spending within reach. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wood County has an estimated 49,688 people and 18,672 households. Population estimates show Wood County grew 10.3% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Wood County is $60,300, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.9%, before inflation.
Relative to the U.S., household spending in Wood County runs highest on vehicle insurance (an index of 137, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Wood County, funeral homes (87), pizza places (81) and spas and skin care studios (77) have the highest Groundwork market scores. For funeral homes, that ranks #36 of 1,472 scored counties.
Against the U.S., map listings per household run highest for gas stations (82% above the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in Wood County
Highest Groundwork market score first. Each score compares Wood County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #36 of 1,472 | 5 | 2.7 | $752K | 111 | Under 3 |
| Pizza | 81 | #63 of 2,090 | 8 | 4.3 | $8M | 157 | 23 |
| Spas and skin care | 77 | #95 of 1,769 | 5 | 2.7 | $3.1M | 349 | Under 3 |
| Lawn, cleaning and pest control | 76 | #120 of 1,771 | 15 | 8.0 | $1.7M | 101 | 13 |
| Veterinarians | 76 | #153 of 1,485 | 5 | 2.7 | $3M | 111 | 4 |
| Landscaping and lawn care | 75 | #144 of 1,493 | 10 | 5.4 | $2.5M | 87 | 8 |
| Car washes and detailing | 73 | #165 of 1,451 | 6 | 3.2 | $3M | 118 | Under 3 |
| Dentists and orthodontists | 72 | #222 of 1,886 | 12 | 6.4 | $1.6M | 161 | 7 |
| Primary care and pediatrics | 71 | #231 of 1,656 | 6 | 3.2 | $3.2M | 178 | 17 |
| Insurance agencies | 71 | #448 of 2,272 | 29 | 15.5 | $1.7M | 137 | 17 |
| Grocery stores | 68 | #470 of 2,070 | 13 | 7.0 | $8.2M | 88 | 4 |
| Salons, barbers and spas | 67 | #396 of 2,385 | 56 | 30.0 | $273K | 128 | 7 |
| HVAC and plumbing | 66 | #314 of 1,707 | 11 | 5.9 | $4.5M | 95 | 13 |
| Hair salons | 66 | #431 of 2,339 | 34 | 18.2 | $450K | 105 | 4 |
| Convenience stores | 65 | #596 of 2,261 | 16 | 8.6 | $6.6M | 84 | Under 3 |
| Grocery and convenience stores | 65 | #612 of 2,402 | 43 | 23.0 | $2.5M | 73 | 6 |
| Martial arts and dance studios | 64 | #286 of 1,334 | 5 | 2.7 | $2.3M | 114 | Under 3 |
| Chiropractors | 64 | #356 of 1,490 | 7 | 3.7 | $2.7M | 114 | 4 |
| Real estate | 64 | #417 of 2,229 | 32 | 17.1 | Index only | 190 | 23 |
| Doctors, dentists and clinics | 63 | #630 of 2,394 | 82 | 43.9 | $232K | 152 | 31 |
| Real estate agents and brokers | 62 | #482 of 2,176 | 28 | 15.0 | Index only | 173 | 15 |
| Clothing and shoe stores | 62 | #626 of 2,087 | 25 | 13.4 | $1.3M | 102 | 5 |
| Clothing, shoes and laundry | 62 | #644 of 2,210 | 34 | 18.2 | $950K | 108 | 5 |
| Pet businesses | 61 | #639 of 2,200 | 29 | 15.5 | $519K | 59 | 4 |
| Roofing and gutters | 60 | #370 of 1,177 | 7 | 3.7 | $7.1M | 84 | 3 |
| Fast food and sandwich shops | 60 | #768 of 2,222 | 26 | 13.9 | $2.5M | 80 | 23 |
| Gas stations | 58 | #853 of 2,358 | 37 | 19.8 | $1.6M | 66 | 22 |
| Nail salons | 57 | #487 of 1,328 | 8 | 4.3 | $1.9M | 115 | Under 3 |
| Auto repair shops | 57 | #881 of 2,378 | 45 | 24.1 | $397K | 89 | 16 |
| Home repair trades | 55 | #804 of 2,057 | 24 | 12.9 | $2.1M | 85 | 29 |
| Auto repair and car care | 55 | #1,006 of 2,401 | 71 | 38.0 | $252K | 94 | 27 |
| Barbershops | 53 | #630 of 1,356 | 8 | 4.3 | $1.9M | 101 | Under 3 |
| Optometrists and eye care | 52 | #646 of 1,302 | 7 | 3.7 | $2.7M | 87 | 3 |
| Coffee shops and cafes | 50 | #1,012 of 2,063 | 19 | 10.2 | $3.4M | 91 | 10 |
| Restaurants and cafes | 50 | #1,210 of 2,405 | 191 | 102.3 | $334K | 90 | 72 |
| Gyms, studios and classes | 49 | #1,131 of 2,088 | 24 | 12.9 | $479K | 72 | 5 |
| Electricians | 48 | #639 of 1,160 | 6 | 3.2 | $8.3M | 69 | 13 |
| Pet grooming and boarding | 46 | #832 of 1,461 | 11 | 5.9 | $1.4M | 54 | Under 3 |
| Sit-down restaurants | 46 | #1,369 of 2,405 | 95 | 50.9 | $671K | 101 | 39 |
| Tire shops | 40 | #1,030 of 1,530 | 12 | 6.4 | $1.5M | 60 | 5 |
| Gyms | 40 | #1,253 of 1,792 | 17 | 9.1 | $676K | 52 | 5 |
| Bakeries and dessert shops | 39 | #1,341 of 1,889 | 30 | 16.1 | $2.1M | 51 | 10 |
| Collision repair and body shops | 37 | #966 of 1,327 | 9 | 4.8 | $2M | 64 | 8 |
| Child care and preschools | Not scored | Not scored | 4 | 2.1 | $1.8M | 178 | 11 |
| Pest control | Not scored | Not scored | 4 | 2.1 | $6.4M | 62 | 5 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $5M | 111 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.6 | $6.3M | 264 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $16.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $16.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $5.7M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $25.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $17.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Wood County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $958 | 100 |
| Gasoline and other fuels | $58.5M | $3,130 | 121 |
| Food away from home | $63.8M | $3,416 | 84 |
| Groceries | $106.4M | $5,696 | 90 |
| Personal care products and services | $15.3M | $820 | 82 |
| Child care and other personal services | $7.2M | $383 | 66 |
| Memberships, classes and admissions | $11.5M | $615 | 63 |
| Medical and dental services | $19M | $1,019 | 79 |
| Pets | $15M | $805 | 89 |
| Clothing, shoes and related services | $32.3M | $1,729 | 84 |
| Vehicle insurance | $50M | $2,680 | 137 |
| Home repairs, maintenance and insurance | $49.6M | $2,658 | 88 |
| Lawn care, cleaning and other household services | $25.4M | $1,363 | 96 |
| Rent and homeowner costs | $263.9M | $14,131 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wood County
- Population, 2025 estimate
- 49,688+10.3% since 2020
- Households
- 18,672
- Median age
- 47.3
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 645 sq. mi.
- People per square mile
- 73
- Median household income
- $60,300+12.9% vs. 2015–2019, before inflation
- Average household income
- $86,843
- Median home value
- $216,500
- Jobs located here
- 10,092
- Daytime population
- 39,806Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wood County, TX growing?
Population estimates put Wood County at 49,688 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 18,672 households. Median household income rose 12.9% from the 2015–2019 survey, before inflation.
How much do households in Wood County, TX spend?
Households in Wood County spend about $263.9M a year on rent and homeowner costs, $106.4M on groceries and $63.8M on food away from home. Set against the U.S., households in Wood County spend the most on vehicle insurance (an index of 137, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Wood County, TX?
The highest Groundwork market scores in Wood County are for funeral homes (87), pizza places (81) and spas and skin care studios (77). Wood County ranks #36 of 1,472 scored counties for funeral homes.
How does Wood County, TX compare with the U.S.?
The median household income in Wood County is $60,300 a year, 25% below the U.S. median of $80,734. The population rose 10.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,500, against $332,700 for the U.S. For its number of households, Wood County has the most map listings, relative to the U.S., for gas stations (82% above the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Wood County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.