Food and drink · County · Texas
Pizza places in Upshur County, TX
Competitor counts, household spending and official business counts for pizza places in Upshur County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #120 of 2,090 scored counties
#18 of 122 scored counties in Texas
- Listings
- 8
- 7 chain locations (88%)
- Official establishments
- 18
- All limited-service restaurants
- Household spending a year
- $53.7M
- On food away from home · $3,445 a household
- Spending per listing
- $6.7M
- 32% above the U.S.
- Listings per 10k households
- 5.1
- 36% below the U.S.
- Population, 2025
- 44,410
- +8.2% since 2020
See the pizza places around any address in Upshur County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Upshur County scores 78 (high) on the Groundwork market score for pizza places, ranking #120 of 2,090 scored counties and #18 of 122 scored counties in Texas. That puts it in the top 10% of counties for pizza places.
Household spending on food away from home in Upshur County comes to about $53.7M a year: $3,445 per household, 15% below the U.S. average. That is about $6.7M of household spending for each pizza place on map listings, 32% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Upshur County has 8 pizza places on map listings as of September 2026. Chain locations make up 88% of them, against 58% across the U.S. Per 10,000 households, that is 5.1, 36% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in Upshur County was 18 in 2023. That is one for every 866 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Population estimates show Upshur County grew 8.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How Upshur County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 6.5 | 8.0 |
| Spending per listing | $6.7M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 866 | 451 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +6.1% |
| Population growth, 2020–2025 | +8.2% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,445 | $3,970 | $4,070 |
| Median household income | $66,208 | $78,476 | $80,734 |
| Groundwork market score | 78 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 18All limited-service restaurants
- Employees, 2023
- 634
- Annual payroll, 2023
- $11.4M
- One-person businesses, 2023
- 6All limited-service restaurants with no payroll
- Map listings, September 2026
- 87 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Upshur County
- Population, 2025 estimate
- 44,410+8.2% since 2020
- Households
- 15,583
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 583 sq. mi.
- People per square mile
- 73
- Median household income
- $66,208+26.9% vs. 2015–2019, before inflation
- Average household income
- $85,795
- Median home value
- $167,800
- Jobs located here
- 8,038
- Daytime population
- 32,032Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring counties in Texas for pizza places, numbered among those based in Texas, with Upshur County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bastrop County, TX | 90 | 14 | 3.8 | $10.6M | +21.3% | #10 of 2,090 |
| 2Guadalupe County, TX | 90 | 32 | 4.9 | $8.6M | +15.8% | #13 of 2,090 |
| 3Waller County, TX | 86 | 10 | 5.5 | $7.5M | +21.9% | #30 of 2,090 |
| 4Aransas County, TX | 83 | 5 | 4.0 | $9.1M | +9.3% | #50 of 2,090 |
| 5Lampasas County, TX | 82 | 5 | 6.0 | $6.7M | +9.0% | #59 of 2,090 |
| 6Wood County, TX | 81 | 8 | 4.3 | $8M | +10.3% | #63 of 2,090 |
| 7Burnet County, TX | 81 | 12 | 5.7 | $6.9M | +15.2% | #66 of 2,090 |
| 8Wise County, TX | 81 | 17 | 6.8 | $6.2M | +21.5% | #69 of 2,090 |
| 9Wilson County, TX | 80 | 9 | 4.9 | $8.6M | +12.2% | #78 of 2,090 |
| 10Caldwell County, TX | 79 | 7 | 4.2 | $8.5M | +20.0% | #93 of 2,090 |
| 18Upshur County, TX | 78 | 8 | 5.1 | $6.7M | +8.2% | #120 of 2,090 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Upshur County, TX?
Map listings as of September 2026 show 8 pizza places in Upshur County. 7 of them (88%) are chain locations. The listings count pizza restaurants. Official counts show 18 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 6 one-person businesses have no payroll, by official counts.
How much do households in Upshur County, TX spend on food away from home?
About $53.7M a year, or $3,445 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 8 pizza places on map listings, it comes to $6.7M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 15,583 households in Upshur County and national spending patterns by income.
How does Upshur County, TX compare with the U.S. for pizza places?
Upshur County has 5.1 pizza places per 10,000 households, 36% below the U.S. rate of 8.0. Spending per pizza place is $6.7M, 32% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Upshur County would have about 11, against 8 on map listings. There is one business with payroll in the industry for every 866 households, against one for every 478 across the U.S.
How fast is Upshur County, TX growing?
Population estimates put Upshur County at 44,410 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 15,583 households. Median household income in Upshur County is $66,208, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 78 for pizza places (high), #120 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.