Fitness and classes · County · Texas
Gyms and studios in Upshur County, TX
Competitor counts, household spending and official business counts for gyms and studios in Upshur County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #378 of 2,088 scored counties
#16 of 143 scored counties in Texas
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.7M
- On memberships, classes and admissions · $621 a household
- Spending per listing
- $807K
- 22% above the U.S.
- Listings per 10k households
- 7.7
- 48% below the U.S.
- Population, 2025
- 44,410
- +8.2% since 2020
See the gyms and studios around any address in Upshur County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 gyms and studios in Upshur County. Chain locations make up 17% of them, against 20% across the U.S. Per 10,000 households, that is 7.7, 48% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Upshur County comes to about $9.7M a year: $621 per household, 37% below the U.S. average. That works out to $807K per location, 22% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Upshur County: counts under 3 aren’t published.
Population estimates show Upshur County grew 8.2% from 2020 to 2025, faster than the U.S. (+3.1%). Upshur County scores 66 (upper middle) on the Groundwork market score for gyms and studios, ranking #378 of 2,088 scored counties and #16 of 143 scored counties in Texas. That puts it in the top quarter of counties.
How Upshur County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 15.0 | 14.9 |
| Spending per listing | $807K | $539K | $662K |
| Households per official establishment | n/a | 1,718 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +8.2% |
| Population growth, 2020–2025 | +8.2% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $621 | $810 | $983 |
| Median household income | $66,208 | $78,476 | $80,734 |
| Groundwork market score | 66 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upshur County
- Population, 2025 estimate
- 44,410+8.2% since 2020
- Households
- 15,583
- Median age
- 41.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 583 sq. mi.
- People per square mile
- 73
- Median household income
- $66,208+26.9% vs. 2015–2019, before inflation
- Average household income
- $85,795
- Median home value
- $167,800
- Jobs located here
- 8,038
- Daytime population
- 32,032Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms and studios, numbered among those based in Texas, with Upshur County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 91 | 15 | 8.7 | $1.2M | +22.6% | #10 of 2,088 |
| 2Medina County, TX | 81 | 13 | 7.3 | $996K | +11.4% | #58 of 2,088 |
| 3Grimes County, TX | 80 | 5 | 4.9 | $1.3M | +16.3% | #65 of 2,088 |
| 4Lampasas County, TX | 80 | 7 | 8.3 | $943K | +9.0% | #70 of 2,088 |
| 5Llano County, TX | 78 | 9 | 8.4 | $905K | +9.5% | #95 of 2,088 |
| 6Waller County, TX | 76 | 14 | 7.6 | $1.1M | +21.9% | #122 of 2,088 |
| 7Gaines County, TX | 75 | 6 | 8.7 | $853K | +10.4% | #140 of 2,088 |
| 8Polk County, TX | 74 | 13 | 6.7 | $893K | +5.9% | #163 of 2,088 |
| 9Burleson County, TX | 73 | 5 | 6.3 | $1.1M | +16.2% | #174 of 2,088 |
| 10Hardin County, TX | 73 | 22 | 9.9 | $752K | +4.2% | #189 of 2,088 |
| 16Upshur County, TX | 66 | 12 | 7.7 | $807K | +8.2% | #378 of 2,088 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes66
- Gyms69
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Upshur County, TX?
Upshur County has 12 gyms and studios on map listings as of September 2026. 2 of them (17%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Upshur County: counts under 3 are left out.
How much do households in Upshur County, TX spend on memberships, classes and admissions?
About $9.7M a year, or $621 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 12 gyms and studios on map listings, it comes to $807K per location. It is estimated from the incomes of the 15,583 households in Upshur County and national spending patterns by income.
How does Upshur County, TX compare with the U.S. for gyms and studios?
Upshur County has 7.7 gyms and studios per 10,000 households, 48% below the U.S. rate of 14.9. Spending per location is $807K, 22% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Upshur County would have about 15, against 12 on map listings.
How fast is Upshur County, TX growing?
Population estimates put Upshur County at 44,410 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 15,583 households. Median household income in Upshur County is $66,208, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 66 for gyms and studios (upper middle), #378 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.