Small-town market profile · Texas
Snyder, TX area market data
How the Snyder area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 16,162
- −4.5% since 2020
- Households
- 5,876
- Median household income
- $60,039
- +10.5% vs. 2015–2019, before inflation
- Median home value
- $113,800
- Jobs located here
- 5,916
- Highest market score
- 61
- Doctors, dentists and clinics, #155 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Snyder area by name and distance, and the households and spending within reach. Or open the report at the center of the Snyder area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Snyder area has an estimated 16,162 people and 5,876 households. Population estimates show the Snyder area declined 4.5% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Snyder area is $60,039, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 10.5%, before inflation.
Relative to the U.S., household spending in the Snyder area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in the Snyder area, medical and dental practices (61); hair salons (51); and clothing, shoe and laundry businesses (42) have the highest Groundwork market scores. For medical and dental practices, that ranks #155 of 538 scored small-town markets.
The Snyder area is made up of one county, Scurry County. Against the U.S., map listings per household run highest for convenience stores (3.4 times the U.S. rate) and lowest for medical and dental practices (52% below the U.S. rate).
All 56 business types in the Snyder area
Highest Groundwork market score first. Each score compares the Snyder area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 61 | #155 of 538 | 24 | 40.8 | $253K | 166 | 3 |
| Hair salons | 51 | #262 of 538 | 9 | 15.3 | $543K | 126 | Under 3 |
| Clothing, shoes and laundry | 42 | #338 of 536 | 9 | 15.3 | $1.1M | 129 | 5 |
| Salons, barbers and spas | 41 | #375 of 538 | 21 | 35.7 | $233K | 109 | 3 |
| Home repair trades | 40 | #376 of 526 | 8 | 13.6 | $2M | 82 | 10 |
| Real estate | 40 | #390 of 536 | 13 | 22.1 | Index only | 149 | Under 3 |
| Clothing and shoe stores | 39 | #363 of 536 | 7 | 11.9 | $1.5M | 115 | 5 |
| Coffee shops and cafes | 32 | #452 of 529 | 7 | 11.9 | $2.9M | 78 | 3 |
| Dentists and orthodontists | 31 | #446 of 526 | 7 | 11.9 | $869K | 88 | 3 |
| Real estate agents and brokers | 31 | #495 of 533 | 13 | 22.1 | Index only | 118 | Under 3 |
| Insurance agencies | 30 | #435 of 537 | 14 | 23.8 | $1M | 81 | 7 |
| Fast food and sandwich shops | 30 | #447 of 537 | 8 | 13.6 | $2.5M | 83 | 21 |
| Bakeries and dessert shops | 28 | #461 of 507 | 7 | 11.9 | $2.9M | 70 | 3 |
| Sit-down restaurants | 25 | #498 of 538 | 41 | 69.8 | $496K | 75 | 11 |
| Pizza | 23 | #495 of 520 | 6 | 10.2 | $3.4M | 67 | 21 |
| Restaurants and cafes | 21 | #509 of 538 | 67 | 114.0 | $303K | 82 | 35 |
| Spas and skin care | 20 | #485 of 504 | 6 | 10.2 | $814K | 93 | Under 3 |
| Auto repair shops | 19 | #514 of 538 | 17 | 28.9 | $294K | 66 | 7 |
| Grocery and convenience stores | 18 | #505 of 538 | 22 | 37.4 | $1.5M | 45 | Under 3 |
| Gyms, studios and classes | 17 | #510 of 535 | 8 | 13.6 | $454K | 69 | Under 3 |
| Convenience stores | 16 | #503 of 529 | 16 | 27.2 | $2.1M | 27 | Under 3 |
| Gas stations | 14 | #524 of 536 | 17 | 28.9 | $969K | 41 | 11 |
| Auto repair and car care | 10 | #532 of 538 | 33 | 56.2 | $152K | 56 | 12 |
| Tire shops | 7 | #427 of 431 | 6 | 10.2 | $834K | 33 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.8 | $1.3M | 50 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.8 | $545K | 54 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.8 | $909K | 70 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.8 | $4M | 84 | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 6.8 | $2M | 121 | 3 |
| Pet businesses | Not scored | Not scored | 4 | 6.8 | $1.2M | 136 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 5.1 | $1.7M | 54 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 5.1 | $1.6M | 97 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 5.1 | $1.7M | 12 | 4 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 5.1 | $2M | 114 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.1 | $5.3M | 63 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 3.4 | $399K | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 2 | 3.4 | $16.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.4 | $5.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.4 | $1.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.4 | $3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.4 | $4.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.4 | $3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 3.4 | $1.8M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 1.7 | $6.1M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.7 | $16M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $8.1M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.7 | $8.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Snyder area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5M | $852 | 89 |
| Gasoline and other fuels | $16.5M | $2,804 | 108 |
| Food away from home | $20.3M | $3,458 | 85 |
| Groceries | $33.8M | $5,748 | 91 |
| Personal care products and services | $4.9M | $831 | 83 |
| Child care and other personal services | $2.2M | $371 | 64 |
| Memberships, classes and admissions | $3.6M | $619 | 63 |
| Medical and dental services | $6.1M | $1,035 | 80 |
| Pets | $4.8M | $811 | 89 |
| Clothing, shoes and related services | $10.2M | $1,738 | 85 |
| Vehicle insurance | $14.2M | $2,418 | 124 |
| Home repairs, maintenance and insurance | $16M | $2,720 | 90 |
| Lawn care, cleaning and other household services | $8.1M | $1,381 | 98 |
| Rent and homeowner costs | $83.9M | $14,281 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Snyder area
- Population, 2025 estimate
- 16,162−4.5% since 2020
- Households
- 5,876
- Median age
- 36.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 905 sq. mi.
- People per square mile
- 18
- Median household income
- $60,039+10.5% vs. 2015–2019, before inflation
- Average household income
- $82,140
- Median home value
- $113,800
- Jobs located here
- 5,916
- Daytime population
- 15,922Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Snyder area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Snyder area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Snyder area 1
- Scurry County, TX16,488 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Snyder, TX area growing?
Population estimates put the Snyder area at 16,162 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 5,876 households. Median household income rose 10.5% from the 2015–2019 survey, before inflation.
How much do households in the Snyder, TX area spend?
Households in the Snyder area spend about $83.9M a year on rent and homeowner costs, $33.8M on groceries and $20.3M on food away from home. Set against the U.S., households in the Snyder area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in the Snyder, TX area?
The highest Groundwork market scores in the Snyder area are for medical and dental practices (61); hair salons (51); and clothing, shoe and laundry businesses (42). The Snyder area ranks #155 of 538 scored small-town markets for medical and dental practices.
How does the Snyder, TX area compare with the U.S.?
The median household income in the Snyder area is $60,039 a year, 26% below the U.S. median of $80,734. The population fell 4.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $113,800, against $332,700 for the U.S. For its number of households, the Snyder area has the most map listings, relative to the U.S., for convenience stores (3.4 times the U.S. rate) and the fewest for medical and dental practices (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 24 of the 56 business types have a score in the Snyder area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Snyder area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Snyder area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Snyder area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.