Small-town market profile · Texas
Huntsville, TX area market data
Population, household spending and competition for 56 business types in the Huntsville area, each scored against other small-town markets.
- Population, 2025
- 83,842
- +9.5% since 2020
- Households
- 26,017
- Median household income
- $52,324
- +19.6% vs. 2015–2019, before inflation
- Median home value
- $226,900
- Jobs located here
- 29,004
- Highest market score
- 85
- Lawn, cleaning and pest control, #10 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Huntsville area by name and distance, and the households and spending within reach. Or open the report at the center of the Huntsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 83,842 people live in the Huntsville area, in 26,017 households. Between 2020 and 2025, the population of the Huntsville area grew 9.5%, faster than the U.S. (+3.1%). The median household income in the Huntsville area is $52,324 a year, 35% below the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Huntsville area spend the most on vehicle insurance (an index of 117, where 100 is the U.S. average) and the least on memberships, classes and admissions (52).
The highest Groundwork market scores in the Huntsville area are for lawn care, cleaning and pest control companies (85); landscaping and lawn care companies (82); and pet grooming and boarding businesses (77). The Huntsville area ranks #10 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Huntsville area is made up of one county, Walker County. For its number of households, the Huntsville area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for spas and skin care studios (60% below the U.S. rate).
All 56 business types in the Huntsville area
Highest Groundwork market score first. Each score compares the Huntsville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 85 | #10 of 481 | 13 | 5.0 | $2.5M | 150 | 17 |
| Landscaping and lawn care | 82 | #11 of 399 | 10 | 3.8 | $3.3M | 112 | 8 |
| Pet grooming and boarding | 77 | #27 of 387 | 6 | 2.3 | $3.1M | 123 | 4 |
| Funeral homes | 76 | #46 of 365 | 7 | 2.7 | $540K | 80 | 4 |
| Pizza | 75 | #42 of 520 | 13 | 5.0 | $6.2M | 122 | 35 |
| Physical therapy | 74 | #38 of 400 | 7 | 2.7 | $3.5M | 147 | 4 |
| Car washes and detailing | 73 | #61 of 441 | 6 | 2.3 | $3.5M | 138 | 3 |
| Chiropractors | 70 | #48 of 426 | 7 | 2.7 | $3.5M | 148 | Under 3 |
| Optometrists and eye care | 70 | #59 of 400 | 7 | 2.7 | $3.5M | 113 | 3 |
| Child care and preschools | 68 | #86 of 454 | 8 | 3.1 | $1.1M | 106 | 11 |
| Hair salons | 66 | #85 of 538 | 42 | 16.1 | $463K | 108 | 6 |
| Spas and skin care | 65 | #100 of 504 | 12 | 4.6 | $1.6M | 185 | 4 |
| Convenience stores | 65 | #132 of 529 | 23 | 8.8 | $6.1M | 77 | 4 |
| Auto repair and car care | 64 | #142 of 538 | 84 | 32.3 | $248K | 92 | 22 |
| Pet businesses | 63 | #111 of 527 | 26 | 10.0 | $721K | 82 | 10 |
| Grocery and convenience stores | 63 | #149 of 538 | 48 | 18.4 | $2.9M | 86 | 14 |
| Roofing and gutters | 62 | #74 of 288 | 9 | 3.5 | $7M | 83 | 3 |
| Auto repair shops | 62 | #151 of 538 | 50 | 19.2 | $417K | 94 | 12 |
| Veterinarians | 61 | #122 of 398 | 10 | 3.8 | $1.9M | 69 | 6 |
| Insurance agencies | 61 | #184 of 537 | 48 | 18.4 | $1.2M | 98 | 22 |
| Mortgage brokers and lenders | 58 | #62 of 177 | 7 | 2.7 | Index only | 125 | Under 3 |
| Doctors, dentists and clinics | 58 | #194 of 538 | 128 | 49.2 | $194K | 127 | 58 |
| Clothing and shoe stores | 56 | #222 of 536 | 34 | 13.1 | $1.2M | 96 | 10 |
| Primary care and pediatrics | 55 | #199 of 458 | 14 | 5.4 | $1.8M | 99 | 26 |
| Restaurants and cafes | 54 | #230 of 538 | 250 | 96.1 | $321K | 87 | 89 |
| Grocery stores | 54 | #233 of 506 | 18 | 6.9 | $7.8M | 84 | 10 |
| Electricians | 52 | #145 of 295 | 10 | 3.8 | $6.3M | 53 | 13 |
| Clothing, shoes and laundry | 52 | #253 of 536 | 50 | 19.2 | $827K | 94 | 13 |
| Sit-down restaurants | 51 | #260 of 538 | 130 | 50.0 | $618K | 93 | 41 |
| Fast food and sandwich shops | 51 | #275 of 537 | 41 | 15.8 | $2M | 64 | 35 |
| Laundromats | 50 | #72 of 150 | 6 | 2.3 | $6.9M | 55 | 3 |
| Salons, barbers and spas | 50 | #278 of 538 | 93 | 35.7 | $209K | 98 | 13 |
| Collision repair and body shops | 47 | #219 of 387 | 10 | 3.8 | $2.1M | 68 | 6 |
| Bakeries and dessert shops | 45 | #307 of 507 | 23 | 8.8 | $3.5M | 84 | 12 |
| Dentists and orthodontists | 43 | #330 of 526 | 22 | 8.5 | $1.1M | 114 | 21 |
| Home repair trades | 43 | #351 of 526 | 42 | 16.1 | $1.5M | 62 | 37 |
| Martial arts and dance studios | 42 | #249 of 378 | 9 | 3.5 | $1.5M | 73 | Under 3 |
| Gyms | 42 | #345 of 506 | 15 | 5.8 | $889K | 68 | Under 3 |
| HVAC and plumbing | 41 | #331 of 476 | 23 | 8.8 | $2.8M | 58 | 21 |
| Coffee shops and cafes | 41 | #366 of 529 | 32 | 12.3 | $2.5M | 68 | 12 |
| Gyms, studios and classes | 41 | #372 of 535 | 26 | 10.0 | $513K | 77 | Under 3 |
| Real estate agents and brokers | 40 | #387 of 533 | 58 | 22.3 | Index only | 108 | 20 |
| Tire shops | 39 | #308 of 431 | 17 | 6.5 | $1.2M | 49 | 5 |
| Gas stations | 39 | #393 of 536 | 59 | 22.7 | $1.2M | 49 | 36 |
| Real estate | 37 | #431 of 536 | 70 | 26.9 | Index only | 113 | 44 |
| Nail salons | 36 | #294 of 387 | 16 | 6.1 | $1.2M | 73 | Under 3 |
| Barbershops | 30 | #309 of 377 | 22 | 8.5 | $884K | 47 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.5 | $10.3M | 66 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.5 | Index only | 154 | 9 |
| House cleaning | Not scored | Not scored | 2 | 0.8 | $16.4M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $10.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.8 | $9.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $6.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 5 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $32.7M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Huntsville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.9M | $801 | 84 |
| Gasoline and other fuels | $69.2M | $2,661 | 103 |
| Food away from home | $80.3M | $3,088 | 76 |
| Groceries | $139.7M | $5,369 | 85 |
| Personal care products and services | $19.4M | $747 | 74 |
| Child care and other personal services | $8.5M | $328 | 56 |
| Memberships, classes and admissions | $13.3M | $512 | 52 |
| Medical and dental services | $24.8M | $952 | 74 |
| Pets | $18.8M | $721 | 79 |
| Clothing, shoes and related services | $41.4M | $1,590 | 77 |
| Vehicle insurance | $59.3M | $2,281 | 117 |
| Home repairs, maintenance and insurance | $63.4M | $2,438 | 81 |
| Lawn care, cleaning and other household services | $32.7M | $1,258 | 89 |
| Rent and homeowner costs | $342.7M | $13,173 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Huntsville area
- Population, 2025 estimate
- 83,842+9.5% since 2020
- Households
- 26,017
- Median age
- 37.3
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.8
- Land area
- 784 sq. mi.
- People per square mile
- 102
- Median household income
- $52,324+19.6% vs. 2015–2019, before inflation
- Average household income
- $69,597
- Median home value
- $226,900
- Jobs located here
- 29,004
- Daytime population
- 84,038Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huntsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Huntsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Huntsville area 1
- Walker County, TX80,209 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Huntsville, TX area growing?
Population estimates put the Huntsville area at 83,842 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 26,017 households. Against the 2015–2019 survey, median household income rose 19.6%, before inflation.
How much do households in the Huntsville, TX area spend?
Households in the Huntsville area spend about $342.7M a year on rent and homeowner costs, $139.7M on groceries and $80.3M on food away from home. Relative to the U.S., household spending in the Huntsville area runs highest on vehicle insurance (an index of 117, where 100 is the U.S. average) and lowest on memberships, classes and admissions (52).
Which business types have the highest market scores in the Huntsville, TX area?
Of the business types scored in the Huntsville area, lawn care, cleaning and pest control companies (85); landscaping and lawn care companies (82); and pet grooming and boarding businesses (77) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #10 of 481 scored small-town markets.
How does the Huntsville, TX area compare with the U.S.?
Median household income in the Huntsville area is $52,324, 35% below the U.S. median of $80,734. The population rose 9.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $226,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for spas and skin care studios (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Huntsville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huntsville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Huntsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huntsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.