County profile · Texas
Henderson County, TX market data
How Henderson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 88,595
- +7.5% since 2020
- Households
- 33,575
- Median household income
- $65,179
- +37.6% vs. 2015–2019, before inflation
- Median home value
- $211,300
- Jobs located here
- 19,641
- Highest market score
- 82
- Insurance agencies, #187 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Henderson County by name and distance, and the households and spending within reach. Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Henderson County has an estimated 88,595 people and 33,575 households. Population estimates show Henderson County grew 7.5% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Henderson County is $65,179, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
Relative to the U.S., household spending in Henderson County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Of the business types scored in Henderson County, insurance agencies (82), physical therapy clinics (74) and martial arts and dance studios (70) have the highest Groundwork market scores. For insurance agencies, that ranks #187 of 2,272 scored counties.
Henderson County is part of the Athens area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for physical therapy clinics (44% below the U.S. rate).
All 56 business types in Henderson County
Highest Groundwork market score first. Each score compares Henderson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #187 of 2,272 | 39 | 11.6 | $2.3M | 180 | 23 |
| Physical therapy | 74 | #154 of 1,422 | 10 | 3.0 | $3.5M | 145 | 6 |
| Martial arts and dance studios | 70 | #159 of 1,334 | 7 | 2.1 | $3M | 150 | Under 3 |
| Chiropractors | 70 | #236 of 1,490 | 12 | 3.6 | $2.9M | 121 | 4 |
| House cleaning | 69 | #114 of 847 | 8 | 2.4 | $5.8M | 90 | 3 |
| Electricians | 67 | #213 of 1,160 | 6 | 1.8 | $15M | 125 | 21 |
| Pet grooming and boarding | 67 | #312 of 1,461 | 15 | 4.5 | $1.8M | 72 | 4 |
| Funeral homes | 67 | #314 of 1,472 | 9 | 2.7 | $642K | 95 | 8 |
| Pet stores | 65 | #236 of 974 | 6 | 1.8 | $4.6M | 102 | Under 3 |
| Primary care and pediatrics | 65 | #372 of 1,656 | 15 | 4.5 | $2.3M | 131 | 30 |
| Child care and preschools | 64 | #438 of 1,611 | 16 | 4.8 | $828K | 83 | 12 |
| Pet businesses | 63 | #563 of 2,200 | 43 | 12.8 | $644K | 73 | 13 |
| Grocery stores | 63 | #602 of 2,070 | 24 | 7.1 | $8.1M | 87 | 10 |
| Lawn, cleaning and pest control | 62 | #442 of 1,771 | 37 | 11.0 | $1.2M | 74 | 26 |
| Dentists and orthodontists | 62 | #518 of 1,886 | 29 | 8.6 | $1.2M | 122 | 14 |
| Gyms, studios and classes | 62 | #534 of 2,088 | 30 | 8.9 | $704K | 106 | 10 |
| Doctors, dentists and clinics | 59 | #800 of 2,394 | 173 | 51.5 | $202K | 132 | 54 |
| Landscaping and lawn care | 58 | #516 of 1,493 | 27 | 8.0 | $1.7M | 58 | 18 |
| Veterinarians | 57 | #569 of 1,485 | 14 | 4.2 | $2M | 73 | 9 |
| Hair salons | 57 | #844 of 2,339 | 75 | 22.3 | $372K | 87 | 5 |
| Coffee shops and cafes | 56 | #787 of 2,063 | 32 | 9.5 | $3.7M | 99 | 15 |
| Clothing and shoe stores | 56 | #833 of 2,087 | 43 | 12.8 | $1.4M | 108 | 17 |
| Clothing, shoes and laundry | 56 | #884 of 2,210 | 61 | 18.2 | $964K | 110 | 17 |
| Optometrists and eye care | 55 | #558 of 1,302 | 11 | 3.3 | $3.2M | 101 | Under 3 |
| Salons, barbers and spas | 55 | #913 of 2,385 | 141 | 42.0 | $198K | 93 | 10 |
| Gas stations | 55 | #971 of 2,358 | 75 | 22.3 | $1.4M | 58 | 36 |
| Grocery and convenience stores | 55 | #986 of 2,402 | 70 | 20.8 | $2.8M | 81 | 24 |
| Real estate | 54 | #881 of 2,229 | 89 | 26.5 | Index only | 124 | 37 |
| Pizza | 53 | #909 of 2,090 | 26 | 7.7 | $4.5M | 88 | 68 |
| Laundromats | 52 | #358 of 785 | 5 | 1.5 | $11.8M | 94 | Under 3 |
| Convenience stores | 52 | #1,060 of 2,261 | 33 | 9.8 | $5.9M | 74 | 14 |
| Barbershops | 51 | #680 of 1,356 | 15 | 4.5 | $1.9M | 99 | Under 3 |
| Auto repair shops | 51 | #1,165 of 2,378 | 97 | 28.9 | $327K | 74 | 23 |
| Tire shops | 50 | #792 of 1,530 | 22 | 6.6 | $1.4M | 58 | 5 |
| Real estate agents and brokers | 49 | #1,122 of 2,176 | 84 | 25.0 | Index only | 105 | 24 |
| Collision repair and body shops | 47 | #742 of 1,327 | 16 | 4.8 | $2M | 64 | 8 |
| Bakeries and dessert shops | 47 | #1,055 of 1,889 | 38 | 11.3 | $3.1M | 74 | 15 |
| Auto repair and car care | 47 | #1,356 of 2,401 | 162 | 48.3 | $196K | 73 | 42 |
| Nail salons | 46 | #810 of 1,328 | 18 | 5.4 | $1.6M | 93 | Under 3 |
| Gyms | 46 | #1,062 of 1,792 | 21 | 6.3 | $1M | 77 | 10 |
| Roofing and gutters | 43 | #747 of 1,177 | 15 | 4.5 | $6M | 71 | 9 |
| Spas and skin care | 43 | #1,146 of 1,769 | 33 | 9.8 | $847K | 97 | Under 3 |
| Car washes and detailing | 42 | #949 of 1,451 | 20 | 6.0 | $1.6M | 63 | 6 |
| Home repair trades | 41 | #1,471 of 2,057 | 58 | 17.3 | $1.5M | 64 | 60 |
| Restaurants and cafes | 41 | #1,586 of 2,405 | 365 | 108.7 | $320K | 86 | 152 |
| Sit-down restaurants | 41 | #1,599 of 2,405 | 201 | 59.9 | $582K | 88 | 66 |
| HVAC and plumbing | 40 | #1,222 of 1,707 | 37 | 11.0 | $2.4M | 51 | 30 |
| Fast food and sandwich shops | 40 | #1,513 of 2,222 | 59 | 17.6 | $2M | 65 | 68 |
| Dry cleaners | 30 | #439 of 507 | 6 | 1.8 | $9.8M | 63 | Under 3 |
| Oil change and quick lube | 29 | #411 of 479 | 5 | 1.5 | $6.3M | 46 | 8 |
| Property management | Not scored | Not scored | 3 | 0.9 | Index only | 287 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.6 | $23.1M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $10.6M | Too few | 10 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $34.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henderson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.7M | $945 | 99 |
| Gasoline and other fuels | $103.5M | $3,083 | 119 |
| Food away from home | $116.9M | $3,482 | 86 |
| Groceries | $193.2M | $5,755 | 91 |
| Personal care products and services | $27.9M | $832 | 83 |
| Child care and other personal services | $13.3M | $395 | 68 |
| Memberships, classes and admissions | $21.1M | $629 | 64 |
| Medical and dental services | $34.9M | $1,039 | 81 |
| Pets | $27.7M | $824 | 91 |
| Clothing, shoes and related services | $58.8M | $1,752 | 85 |
| Vehicle insurance | $88.4M | $2,632 | 134 |
| Home repairs, maintenance and insurance | $89.8M | $2,675 | 89 |
| Lawn care, cleaning and other household services | $46.2M | $1,377 | 97 |
| Rent and homeowner costs | $479M | $14,267 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henderson County
- Population, 2025 estimate
- 88,595+7.5% since 2020
- Households
- 33,575
- Median age
- 43.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 874 sq. mi.
- People per square mile
- 97
- Median household income
- $65,179+37.6% vs. 2015–2019, before inflation
- Average household income
- $86,325
- Median home value
- $211,300
- Jobs located here
- 19,641
- Daytime population
- 73,197Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henderson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Henderson County, TX growing?
Population estimates put Henderson County at 88,595 people in 2025, up 7.5% since 2020, faster than the U.S. (+3.1%). It has 33,575 households. Median household income rose 37.6% from the 2015–2019 survey, before inflation.
How much do households in Henderson County, TX spend?
Households in Henderson County spend about $479M a year on rent and homeowner costs, $193.2M on groceries and $116.9M on food away from home. Set against the U.S., households in Henderson County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
Which business types have the highest market scores in Henderson County, TX?
The highest Groundwork market scores in Henderson County are for insurance agencies (82), physical therapy clinics (74) and martial arts and dance studios (70). Henderson County ranks #187 of 2,272 scored counties for insurance agencies.
How does Henderson County, TX compare with the U.S.?
The median household income in Henderson County is $65,179 a year, 19% below the U.S. median of $80,734. The population rose 7.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,300, against $332,700 for the U.S. For its number of households, Henderson County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for physical therapy clinics (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Henderson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henderson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Henderson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henderson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.