County profile · Texas
Houston County, TX market data
Population, household spending and competition for 56 business types in Houston County, each scored against other counties.
- Population, 2025
- 22,316
- +1.1% since 2020
- Households
- 7,983
- Median household income
- $56,531
- +49.1% vs. 2015–2019, before inflation
- Median home value
- $164,900
- Jobs located here
- 5,116
- Highest market score
- 67
- Lawn, cleaning and pest control, #296 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Houston County by name and distance, and the households and spending within reach. Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,316 people live in Houston County, in 7,983 households. Between 2020 and 2025, the population of Houston County grew 1.1%, slower than the U.S. (+3.1%). The median household income in Houston County is $56,531 a year, 30% below the U.S. median of $80,734. That rose 49.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Houston County spend the most on vehicle insurance (an index of 118, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in Houston County are for lawn care, cleaning and pest control companies (67); medical and dental practices (57); and insurance agencies (56). Houston County ranks #296 of 1,771 scored counties for lawn care, cleaning and pest control companies.
For its number of households, Houston County has the most map listings, relative to the U.S., for gas stations (95% above the U.S. rate) and the fewest for medical and dental practices (53% below the U.S. rate).
All 56 business types in Houston County
Highest Groundwork market score first. Each score compares Houston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 67 | #296 of 1,771 | 6 | 7.5 | $1.8M | 105 | 3 |
| Doctors, dentists and clinics | 57 | #861 of 2,394 | 32 | 40.1 | $248K | 162 | 9 |
| Insurance agencies | 56 | #892 of 2,272 | 8 | 10.0 | $2.3M | 184 | 10 |
| Hair salons | 51 | #1,106 of 2,339 | 12 | 15.0 | $528K | 123 | Under 3 |
| HVAC and plumbing | 50 | #864 of 1,707 | 5 | 6.3 | $4M | 85 | 5 |
| Real estate | 44 | #1,385 of 2,229 | 17 | 21.3 | Index only | 149 | Under 3 |
| Salons, barbers and spas | 44 | #1,510 of 2,385 | 24 | 30.1 | $264K | 124 | Under 3 |
| Funeral homes | 43 | #913 of 1,472 | 7 | 8.8 | $217K | 32 | Under 3 |
| Home repair trades | 43 | #1,385 of 2,057 | 12 | 15.0 | $1.7M | 69 | 8 |
| Fast food and sandwich shops | 40 | #1,499 of 2,222 | 11 | 13.8 | $2.4M | 79 | 14 |
| Clothing, shoes and laundry | 38 | #1,580 of 2,210 | 14 | 17.5 | $964K | 110 | Under 3 |
| Real estate agents and brokers | 37 | #1,739 of 2,176 | 17 | 21.3 | Index only | 118 | Under 3 |
| Sit-down restaurants | 37 | #1,782 of 2,405 | 49 | 61.4 | $540K | 81 | 11 |
| Convenience stores | 35 | #1,647 of 2,261 | 10 | 12.5 | $4.5M | 56 | 3 |
| Gas stations | 34 | #1,838 of 2,358 | 17 | 21.3 | $1.3M | 53 | 9 |
| Restaurants and cafes | 34 | #1,885 of 2,405 | 89 | 111.5 | $297K | 80 | 30 |
| Auto repair shops | 33 | #1,927 of 2,378 | 23 | 28.8 | $287K | 65 | 6 |
| Bakeries and dessert shops | 31 | #1,585 of 1,889 | 8 | 10.0 | $3.3M | 80 | 5 |
| Clothing and shoe stores | 31 | #1,672 of 2,087 | 13 | 16.3 | $1M | 82 | Under 3 |
| Pet grooming and boarding | 27 | #1,252 of 1,461 | 5 | 6.3 | $1.2M | 49 | Under 3 |
| Grocery stores | 27 | #1,725 of 2,070 | 8 | 10.0 | $5.6M | 60 | 5 |
| Pet businesses | 26 | #1,992 of 2,200 | 16 | 20.0 | $390K | 44 | Under 3 |
| Coffee shops and cafes | 25 | #1,887 of 2,063 | 13 | 16.3 | $2M | 55 | 5 |
| Grocery and convenience stores | 25 | #2,107 of 2,402 | 25 | 31.3 | $1.8M | 53 | 8 |
| Barbershops | 23 | #1,191 of 1,356 | 5 | 6.3 | $1.3M | 67 | Under 3 |
| Auto repair and car care | 23 | #2,221 of 2,401 | 36 | 45.1 | $183K | 68 | 13 |
| Veterinarians | 22 | #1,359 of 1,485 | 6 | 7.5 | $1M | 38 | Under 3 |
| Gyms, studios and classes | 20 | #1,976 of 2,088 | 12 | 15.0 | $391K | 59 | Under 3 |
| Gyms | 16 | #1,709 of 1,792 | 10 | 12.5 | $469K | 36 | Under 3 |
| Tire shops | 13 | #1,471 of 1,530 | 6 | 7.5 | $1.1M | 44 | 5 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.0 | $1.7M | 54 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.0 | $2M | 201 | 3 |
| Electricians | Not scored | Not scored | 4 | 5.0 | $5.1M | 42 | 3 |
| Pizza | Not scored | Not scored | 4 | 5.0 | $6.6M | 130 | 14 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $2M | 111 | 6 |
| Spas and skin care | Not scored | Not scored | 4 | 5.0 | $1.6M | 181 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.8 | $984K | 98 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.8 | $2.6M | 110 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.8 | $3.5M | 120 | 3 |
| Nail salons | Not scored | Not scored | 3 | 3.8 | $2.1M | 126 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.8 | $2.6M | 84 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.8 | $6.7M | 80 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.5 | $3.3M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.5 | $2.3M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.5 | $3.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.5 | $5.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.5 | $4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.3 | $13.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $10.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.3 | $6.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Houston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.6M | $827 | 86 |
| Gasoline and other fuels | $21.6M | $2,702 | 104 |
| Food away from home | $26.4M | $3,312 | 81 |
| Groceries | $44.5M | $5,574 | 88 |
| Personal care products and services | $6.3M | $793 | 79 |
| Child care and other personal services | $3M | $370 | 64 |
| Memberships, classes and admissions | $4.7M | $588 | 60 |
| Medical and dental services | $7.9M | $993 | 77 |
| Pets | $6.2M | $782 | 86 |
| Clothing, shoes and related services | $13.5M | $1,690 | 82 |
| Vehicle insurance | $18.5M | $2,314 | 118 |
| Home repairs, maintenance and insurance | $20.2M | $2,534 | 84 |
| Lawn care, cleaning and other household services | $10.6M | $1,325 | 94 |
| Rent and homeowner costs | $109.7M | $13,736 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Houston County
- Population, 2025 estimate
- 22,316+1.1% since 2020
- Households
- 7,983
- Median age
- 44.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 1,231 sq. mi.
- People per square mile
- 18
- Median household income
- $56,531+49.1% vs. 2015–2019, before inflation
- Average household income
- $77,793
- Median home value
- $164,900
- Jobs located here
- 5,116
- Daytime population
- 19,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Houston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Houston County, TX growing?
Population estimates put Houston County at 22,316 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 7,983 households. Against the 2015–2019 survey, median household income rose 49.1%, before inflation.
How much do households in Houston County, TX spend?
Households in Houston County spend about $109.7M a year on rent and homeowner costs, $44.5M on groceries and $26.4M on food away from home. Relative to the U.S., household spending in Houston County runs highest on vehicle insurance (an index of 118, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in Houston County, TX?
Of the business types scored in Houston County, lawn care, cleaning and pest control companies (67); medical and dental practices (57); and insurance agencies (56) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #296 of 1,771 scored counties.
How does Houston County, TX compare with the U.S.?
Median household income in Houston County is $56,531, 30% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (95% above the U.S. rate) and lowest for medical and dental practices (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Houston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Houston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Houston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Houston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.