Small-town market profile · Texas
Brenham, TX area market data
Population, household spending and competition for 56 business types in the Brenham area, each scored against other small-town markets.
- Population, 2025
- 38,288
- +7.0% since 2020
- Households
- 15,481
- Median household income
- $77,825
- +41.6% vs. 2015–2019, before inflation
- Median home value
- $288,100
- Jobs located here
- 16,640
- Highest market score
- 88
- Grocery stores, #7 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Brenham area by name and distance, and the households and spending within reach. Or open the report at the center of the Brenham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,288 people live in the Brenham area, in 15,481 households. Population estimates show the Brenham area grew 7.0% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Brenham area is $77,825 a year, 4% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Brenham area spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (76).
The highest Groundwork market scores in the Brenham area are for grocery stores (88), child care centers and preschools (86) and funeral homes (82). The Brenham area ranks #7 of 506 scored small-town markets for grocery stores.
The Brenham area is made up of one county, Washington County. For its number of households, the Brenham area has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for dentists and orthodontists (40% below the U.S. rate).
All 56 business types in the Brenham area
Highest Groundwork market score first. Each score compares the Brenham area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 88 | #7 of 506 | 6 | 3.9 | $15.6M | 168 | 5 |
| Child care and preschools | 86 | #8 of 454 | 6 | 3.9 | $1.2M | 121 | 5 |
| Funeral homes | 82 | #22 of 365 | 5 | 3.2 | $510K | 75 | Under 3 |
| Chiropractors | 79 | #12 of 426 | 5 | 3.2 | $3.5M | 145 | 3 |
| Coffee shops and cafes | 76 | #24 of 529 | 13 | 8.4 | $4.5M | 122 | 6 |
| Primary care and pediatrics | 74 | #53 of 458 | 6 | 3.9 | $2.9M | 162 | 15 |
| Roofing and gutters | 73 | #33 of 288 | 6 | 3.9 | $7.5M | 88 | Under 3 |
| Pizza | 73 | #55 of 520 | 11 | 7.1 | $5.3M | 105 | 29 |
| Physical therapy | 72 | #46 of 400 | 6 | 3.9 | $2.9M | 120 | 3 |
| Barbershops | 71 | #64 of 377 | 6 | 3.9 | $2.3M | 123 | Under 3 |
| Insurance agencies | 71 | #99 of 537 | 23 | 14.9 | $1.6M | 131 | 14 |
| Doctors, dentists and clinics | 67 | #116 of 538 | 80 | 51.7 | $216K | 142 | 36 |
| Collision repair and body shops | 66 | #84 of 387 | 5 | 3.2 | $2.8M | 90 | 3 |
| Pet grooming and boarding | 64 | #90 of 387 | 7 | 4.5 | $2M | 78 | 5 |
| Lawn, cleaning and pest control | 64 | #108 of 481 | 15 | 9.7 | $1.5M | 91 | 20 |
| Hair salons | 64 | #115 of 538 | 38 | 24.5 | $367K | 85 | 3 |
| Fast food and sandwich shops | 63 | #156 of 537 | 24 | 15.5 | $2.4M | 80 | 29 |
| Gyms | 61 | #141 of 506 | 12 | 7.8 | $963K | 74 | 3 |
| Dentists and orthodontists | 61 | #159 of 526 | 12 | 7.8 | $1.4M | 147 | 11 |
| Salons, barbers and spas | 59 | #161 of 538 | 71 | 45.9 | $196K | 92 | 6 |
| Bakeries and dessert shops | 56 | #195 of 507 | 22 | 14.2 | $2.7M | 64 | 6 |
| Martial arts and dance studios | 55 | #151 of 378 | 6 | 3.9 | $1.9M | 95 | 5 |
| Nail salons | 55 | #170 of 387 | 9 | 5.8 | $1.5M | 93 | Under 3 |
| Tire shops | 55 | #178 of 431 | 6 | 3.9 | $2.3M | 93 | 4 |
| Pet businesses | 54 | #227 of 527 | 24 | 15.5 | $582K | 66 | 11 |
| Gyms, studios and classes | 53 | #240 of 535 | 19 | 12.3 | $608K | 92 | 8 |
| Auto repair shops | 51 | #275 of 538 | 37 | 23.9 | $377K | 85 | 17 |
| Grocery and convenience stores | 51 | #280 of 538 | 46 | 29.7 | $2M | 60 | 12 |
| Landscaping and lawn care | 50 | #189 of 399 | 13 | 8.4 | $1.8M | 60 | 20 |
| Auto repair and car care | 50 | #273 of 538 | 59 | 38.1 | $236K | 88 | 27 |
| Home repair trades | 50 | #278 of 526 | 24 | 15.5 | $1.9M | 77 | 41 |
| Veterinarians | 49 | #216 of 398 | 10 | 6.5 | $1.4M | 51 | 6 |
| Spas and skin care | 49 | #264 of 504 | 17 | 11.0 | $820K | 94 | 3 |
| Restaurants and cafes | 48 | #286 of 538 | 203 | 131.1 | $289K | 78 | 73 |
| Car washes and detailing | 47 | #243 of 441 | 8 | 5.2 | $1.7M | 69 | 3 |
| Sit-down restaurants | 46 | #318 of 538 | 106 | 68.5 | $554K | 83 | 37 |
| Gas stations | 45 | #328 of 536 | 32 | 20.7 | $1.4M | 58 | 24 |
| Convenience stores | 44 | #344 of 529 | 31 | 20.0 | $3M | 38 | 7 |
| HVAC and plumbing | 43 | #308 of 476 | 15 | 9.7 | $3M | 63 | 28 |
| Clothing, shoes and laundry | 43 | #336 of 536 | 55 | 35.5 | $532K | 60 | 16 |
| Clothing and shoe stores | 42 | #341 of 536 | 41 | 26.5 | $714K | 56 | 16 |
| Real estate | 41 | #384 of 536 | 67 | 43.3 | Index only | 81 | 25 |
| Real estate agents and brokers | 40 | #393 of 533 | 63 | 40.7 | Index only | 69 | 17 |
| Optometrists and eye care | 38 | #307 of 400 | 11 | 7.1 | $1.6M | 50 | 4 |
| Pet stores | Not scored | Not scored | 4 | 2.6 | $3.5M | 77 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.9 | $9.8M | 62 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.9 | $14.9M | 124 | 13 |
| Laundromats | Not scored | Not scored | 3 | 1.9 | $9.8M | 78 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 4 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $22.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $22.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.6 | $11.6M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Brenham area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.9M | $900 | 94 |
| Gasoline and other fuels | $44.3M | $2,863 | 110 |
| Food away from home | $58.7M | $3,794 | 93 |
| Groceries | $93.6M | $6,045 | 96 |
| Personal care products and services | $13.9M | $901 | 90 |
| Child care and other personal services | $7.3M | $471 | 81 |
| Memberships, classes and admissions | $11.6M | $746 | 76 |
| Medical and dental services | $17.3M | $1,119 | 87 |
| Pets | $14M | $902 | 99 |
| Clothing, shoes and related services | $29.3M | $1,891 | 92 |
| Vehicle insurance | $37.7M | $2,435 | 124 |
| Home repairs, maintenance and insurance | $44.8M | $2,893 | 96 |
| Lawn care, cleaning and other household services | $22.9M | $1,480 | 105 |
| Rent and homeowner costs | $235.5M | $15,214 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Brenham area
- Population, 2025 estimate
- 38,288+7.0% since 2020
- Households
- 15,481
- Median age
- 42.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 604 sq. mi.
- People per square mile
- 61
- Median household income
- $77,825+41.6% vs. 2015–2019, before inflation
- Average household income
- $105,165
- Median home value
- $288,100
- Jobs located here
- 16,640
- Daytime population
- 34,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brenham area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Brenham area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Brenham area 1
- Washington County, TX36,647 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Brenham, TX area growing?
Population estimates put the Brenham area at 38,288 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 15,481 households. Against the 2015–2019 survey, median household income rose 41.6%, before inflation.
How much do households in the Brenham, TX area spend?
Households in the Brenham area spend about $235.5M a year on rent and homeowner costs, $93.6M on groceries and $58.7M on food away from home. Relative to the U.S., household spending in the Brenham area runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (76).
Which business types have the highest market scores in the Brenham, TX area?
Of the business types scored in the Brenham area, grocery stores (88), child care centers and preschools (86) and funeral homes (82) have the highest Groundwork market scores. For grocery stores, that ranks #7 of 506 scored small-town markets.
How does the Brenham, TX area compare with the U.S.?
Median household income in the Brenham area is $77,825, 4% below the U.S. median of $80,734. The population rose 7.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $288,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for dentists and orthodontists (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Brenham area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brenham area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Brenham area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brenham area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.