Small-town market profile · Texas
Alice, TX area market data
How the Alice area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,383
- −1.3% since 2020
- Households
- 16,256
- Median household income
- $50,888
- Median home value
- $113,500
- Jobs located here
- 15,922
- Highest market score
- 70
- Landscaping and lawn care, #61 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Alice area by name and distance, and the households and spending within reach. Or open the report at the center of the Alice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Alice area has an estimated 45,383 people and 16,256 households. Between 2020 and 2025, the population of the Alice area declined 1.3%, against +3.1% for the U.S. Median household income in the Alice area is $50,888, 37% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Alice area runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Alice area, landscaping and lawn care companies (70); real estate agents and brokers (67); and lawn care, cleaning and pest control companies (67) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #61 of 399 scored small-town markets.
The Alice area takes in 2 counties: Jim Wells County and Brooks County. Against the U.S., map listings per household run highest for convenience stores (3.5 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Alice area
Highest Groundwork market score first. Each score compares the Alice area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 70 | #61 of 399 | 6 | 3.7 | $3.4M | 117 | 3 |
| Real estate agents and brokers | 67 | #65 of 533 | 16 | 9.8 | Index only | 249 | 3 |
| Lawn, cleaning and pest control | 67 | #83 of 481 | 10 | 6.2 | $2.1M | 123 | 6 |
| Real estate | 66 | #75 of 536 | 19 | 11.7 | Index only | 264 | 7 |
| Physical therapy | 56 | #162 of 400 | 5 | 3.1 | $3.1M | 130 | 3 |
| Pet businesses | 56 | #194 of 527 | 16 | 9.8 | $753K | 86 | 5 |
| Coffee shops and cafes | 52 | #242 of 529 | 11 | 6.8 | $4.7M | 127 | 6 |
| Home repair trades | 51 | #257 of 526 | 16 | 9.8 | $2.5M | 102 | 19 |
| Collision repair and body shops | 44 | #243 of 387 | 5 | 3.1 | $2.6M | 84 | 3 |
| Veterinarians | 43 | #248 of 398 | 6 | 3.7 | $2M | 74 | 5 |
| Doctors, dentists and clinics | 43 | #337 of 538 | 84 | 51.7 | $186K | 122 | 36 |
| HVAC and plumbing | 39 | #344 of 476 | 10 | 6.2 | $4M | 83 | 13 |
| Pizza | 39 | #366 of 520 | 10 | 6.2 | $5.2M | 102 | 37 |
| Grocery stores | 36 | #382 of 506 | 13 | 8.0 | $6.8M | 73 | 6 |
| Funeral homes | 35 | #274 of 365 | 8 | 4.9 | $319K | 47 | 5 |
| Insurance agencies | 33 | #421 of 537 | 33 | 20.3 | $1.1M | 88 | 20 |
| Bakeries and dessert shops | 33 | #428 of 507 | 17 | 10.5 | $3.1M | 74 | 6 |
| Gyms, studios and classes | 32 | #455 of 535 | 25 | 15.4 | $362K | 55 | 3 |
| Dentists and orthodontists | 31 | #444 of 526 | 16 | 9.8 | $975K | 99 | 10 |
| Barbershops | 30 | #306 of 377 | 7 | 4.3 | $1.8M | 94 | Under 3 |
| Optometrists and eye care | 29 | #345 of 400 | 6 | 3.7 | $2.6M | 83 | Under 3 |
| Child care and preschools | 28 | #391 of 454 | 9 | 5.5 | $649K | 65 | 23 |
| Gyms | 28 | #459 of 506 | 22 | 13.5 | $411K | 32 | 3 |
| Clothing and shoe stores | 27 | #465 of 536 | 36 | 22.1 | $736K | 58 | 9 |
| Auto repair shops | 26 | #483 of 538 | 51 | 31.4 | $253K | 57 | 14 |
| Gas stations | 23 | #490 of 536 | 34 | 20.9 | $1.3M | 53 | 25 |
| Sit-down restaurants | 23 | #508 of 538 | 107 | 65.8 | $485K | 73 | 30 |
| Car washes and detailing | 21 | #416 of 441 | 10 | 6.2 | $1.3M | 51 | 3 |
| Primary care and pediatrics | 21 | #425 of 458 | 15 | 9.2 | $1M | 58 | 23 |
| Restaurants and cafes | 21 | #514 of 538 | 195 | 120.0 | $266K | 72 | 74 |
| Convenience stores | 20 | #484 of 529 | 45 | 27.7 | $2M | 25 | 5 |
| Grocery and convenience stores | 20 | #497 of 538 | 65 | 40.0 | $1.4M | 40 | 11 |
| Clothing, shoes and laundry | 20 | #507 of 536 | 55 | 33.8 | $482K | 55 | 12 |
| Auto repair and car care | 20 | #510 of 538 | 86 | 52.9 | $150K | 56 | 25 |
| Spas and skin care | 18 | #491 of 504 | 16 | 9.8 | $774K | 88 | Under 3 |
| Nail salons | 15 | #367 of 387 | 12 | 7.4 | $1M | 62 | Under 3 |
| Laundromats | 14 | #146 of 150 | 9 | 5.5 | $2.9M | 24 | 3 |
| Fast food and sandwich shops | 13 | #520 of 537 | 42 | 25.8 | $1.2M | 41 | 37 |
| Salons, barbers and spas | 13 | #533 of 538 | 83 | 51.1 | $149K | 70 | Under 3 |
| Tire shops | 12 | #418 of 431 | 17 | 10.5 | $758K | 30 | 5 |
| Hair salons | 12 | #532 of 538 | 48 | 29.5 | $258K | 60 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.5 | $5.2M | 50 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.5 | $3M | 118 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.5 | $3M | 67 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.8 | $13.2M | 110 | 6 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.8 | $3M | 149 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.8 | $13.2M | 156 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.2 | $7.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.2 | $6.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Alice area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.9M | $793 | 83 |
| Gasoline and other fuels | $42.9M | $2,638 | 102 |
| Food away from home | $51.9M | $3,193 | 78 |
| Groceries | $88.1M | $5,420 | 86 |
| Personal care products and services | $12.4M | $762 | 76 |
| Child care and other personal services | $5.8M | $359 | 62 |
| Memberships, classes and admissions | $9M | $556 | 57 |
| Medical and dental services | $15.6M | $959 | 74 |
| Pets | $12.1M | $741 | 82 |
| Clothing, shoes and related services | $26.5M | $1,629 | 79 |
| Vehicle insurance | $36.5M | $2,245 | 115 |
| Home repairs, maintenance and insurance | $39.7M | $2,441 | 81 |
| Lawn care, cleaning and other household services | $20.6M | $1,270 | 90 |
| Rent and homeowner costs | $217.2M | $13,359 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alice area
- Population, 2025 estimate
- 45,383−1.3% since 2020
- Households
- 16,256
- Median age
- 36.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 1,809 sq. mi.
- People per square mile
- 25
- Median household income
- $50,888
- Average household income
- $71,368
- Median home value
- $113,500
- Jobs located here
- 15,922
- Daytime population
- 42,246Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alice area 2
- Jim Wells County, TX38,850 people
- Brooks County, TX6,943 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Alice, TX area growing?
Population estimates put the Alice area at 45,383 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 16,256 households.
How much do households in the Alice, TX area spend?
Households in the Alice area spend about $217.2M a year on rent and homeowner costs, $88.1M on groceries and $51.9M on food away from home. Set against the U.S., households in the Alice area spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Alice, TX area?
The highest Groundwork market scores in the Alice area are for landscaping and lawn care companies (70); real estate agents and brokers (67); and lawn care, cleaning and pest control companies (67). The Alice area ranks #61 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Alice, TX area compare with the U.S.?
The median household income in the Alice area is $50,888 a year, 37% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $113,500, against $332,700 for the U.S. For its number of households, the Alice area has the most map listings, relative to the U.S., for convenience stores (3.5 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Alice area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alice area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Alice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.