County profile · Tennessee
Monroe County, TN market data
Population, household spending and competition for 56 business types in Monroe County, each scored against other counties.
- Population, 2025
- 49,730
- +7.2% since 2020
- Households
- 19,714
- Median household income
- $56,895
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $227,500
- Jobs located here
- 15,693
- Highest market score
- 85
- Insurance agencies, #134 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 49,730 people live in Monroe County, in 19,714 households. Population estimates show Monroe County grew 7.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Monroe County is $56,895 a year, 30% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Monroe County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in Monroe County are for insurance agencies (85); lawn care, cleaning and pest control companies (81); and auto repair shops (74). Monroe County ranks #134 of 2,272 scored counties for insurance agencies.
For its number of households, Monroe County has the most map listings, relative to the U.S., for gas stations (95% above the U.S. rate) and the fewest for medical and dental practices (55% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 85 | #134 of 2,272 | 24 | 12.2 | $2.3M | 181 | 12 |
| Lawn, cleaning and pest control | 81 | #48 of 1,771 | 7 | 3.6 | $3.6M | 212 | 16 |
| Auto repair shops | 74 | #239 of 2,378 | 34 | 17.2 | $563K | 127 | 14 |
| Collision repair and body shops | 73 | #160 of 1,327 | 5 | 2.5 | $3.8M | 124 | 4 |
| Spas and skin care | 72 | #164 of 1,769 | 5 | 2.5 | $3M | 342 | Under 3 |
| Home repair trades | 69 | #246 of 2,057 | 18 | 9.1 | $2.7M | 110 | 13 |
| Chiropractors | 68 | #261 of 1,490 | 6 | 3.0 | $3.1M | 131 | 3 |
| HVAC and plumbing | 67 | #284 of 1,707 | 10 | 5.1 | $4.8M | 101 | 7 |
| Tire shops | 67 | #354 of 1,530 | 7 | 3.6 | $2.7M | 109 | 3 |
| Funeral homes | 63 | #415 of 1,472 | 5 | 2.5 | $630K | 93 | 5 |
| Real estate | 63 | #470 of 2,229 | 39 | 19.8 | Index only | 156 | 10 |
| Auto repair and car care | 63 | #639 of 2,401 | 72 | 36.5 | $266K | 99 | 23 |
| Salons, barbers and spas | 62 | #577 of 2,385 | 58 | 29.4 | $258K | 121 | 6 |
| Clothing, shoes and laundry | 61 | #666 of 2,210 | 24 | 12.2 | $1.3M | 149 | 9 |
| Real estate agents and brokers | 60 | #572 of 2,176 | 36 | 18.3 | Index only | 134 | 6 |
| Clothing and shoe stores | 60 | #675 of 2,087 | 17 | 8.6 | $1.9M | 146 | 9 |
| Physical therapy | 58 | #495 of 1,422 | 6 | 3.0 | $3.1M | 130 | 7 |
| Primary care and pediatrics | 58 | #584 of 1,656 | 10 | 5.1 | $1.9M | 105 | 15 |
| Doctors, dentists and clinics | 58 | #825 of 2,394 | 75 | 38.0 | $250K | 164 | 39 |
| Nail salons | 57 | #483 of 1,328 | 7 | 3.6 | $2.1M | 128 | Under 3 |
| Dentists and orthodontists | 55 | #756 of 1,886 | 15 | 7.6 | $1.3M | 127 | 11 |
| Hair salons | 55 | #936 of 2,339 | 38 | 19.3 | $394K | 92 | 4 |
| Electricians | 53 | #527 of 1,160 | 6 | 3.0 | $8M | 67 | 6 |
| Coffee shops and cafes | 53 | #895 of 2,063 | 16 | 8.1 | $3.9M | 105 | 9 |
| Barbershops | 52 | #646 of 1,356 | 7 | 3.6 | $2.1M | 113 | Under 3 |
| Gas stations | 52 | #1,103 of 2,358 | 42 | 21.3 | $1.5M | 63 | 29 |
| Pet grooming and boarding | 50 | #751 of 1,461 | 10 | 5.1 | $1.5M | 57 | 3 |
| Pet businesses | 50 | #1,123 of 2,200 | 28 | 14.2 | $518K | 59 | 7 |
| Veterinarians | 49 | #783 of 1,485 | 10 | 5.1 | $1.5M | 53 | 4 |
| Bakeries and dessert shops | 49 | #970 of 1,889 | 16 | 8.1 | $3.9M | 93 | 9 |
| Sit-down restaurants | 49 | #1,236 of 2,405 | 94 | 47.7 | $659K | 99 | 30 |
| Restaurants and cafes | 49 | #1,240 of 2,405 | 171 | 86.7 | $362K | 98 | 75 |
| Pizza | 45 | #1,236 of 2,090 | 17 | 8.6 | $3.6M | 72 | 36 |
| Grocery stores | 43 | #1,246 of 2,070 | 12 | 6.1 | $8.9M | 96 | 14 |
| Car washes and detailing | 42 | #948 of 1,451 | 12 | 6.1 | $1.6M | 63 | Under 3 |
| Convenience stores | 42 | #1,425 of 2,261 | 26 | 13.2 | $4.1M | 52 | 6 |
| Gyms, studios and classes | 42 | #1,428 of 2,088 | 18 | 9.1 | $576K | 87 | Under 3 |
| Fast food and sandwich shops | 40 | #1,510 of 2,222 | 30 | 15.2 | $2.1M | 68 | 36 |
| Grocery and convenience stores | 40 | #1,592 of 2,402 | 43 | 21.8 | $2.5M | 74 | 20 |
| Gyms | 31 | #1,479 of 1,792 | 14 | 7.1 | $741K | 57 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.0 | $1.6M | 159 | 10 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.0 | $6.2M | 213 | 12 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $7.9M | 63 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.5 | $3.5M | 171 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.5 | Index only | 224 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.5 | $6.3M | 200 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $9.6M | Too few | 5 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $12.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $7.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $24.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $31.5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $24.9M | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $10.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.1M | $970 | 101 |
| Gasoline and other fuels | $63.4M | $3,218 | 124 |
| Food away from home | $61.9M | $3,142 | 77 |
| Groceries | $107.3M | $5,444 | 86 |
| Personal care products and services | $15M | $760 | 76 |
| Child care and other personal services | $6.4M | $324 | 56 |
| Memberships, classes and admissions | $10.4M | $526 | 53 |
| Medical and dental services | $18.8M | $953 | 74 |
| Pets | $14.5M | $736 | 81 |
| Clothing, shoes and related services | $31.5M | $1,600 | 78 |
| Vehicle insurance | $54.5M | $2,766 | 141 |
| Home repairs, maintenance and insurance | $48.1M | $2,442 | 81 |
| Lawn care, cleaning and other household services | $24.9M | $1,265 | 90 |
| Rent and homeowner costs | $262.8M | $13,330 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 49,730+7.2% since 2020
- Households
- 19,714
- Median age
- 44.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 636 sq. mi.
- People per square mile
- 75
- Median household income
- $56,895+34.1% vs. 2015–2019, before inflation
- Average household income
- $71,575
- Median home value
- $227,500
- Jobs located here
- 15,693
- Daytime population
- 44,422Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- McMinn County, TN54,884 people
- Loudon County, TN58,580 people
- Meigs County, TN13,343 people
- Blount County, TN139,333 people
- Roane County, TN55,208 people
- Polk County, TN17,898 people
- Rhea County, TN33,992 people
- Knox County, TN494,148 people
Questions
How fast is Monroe County, TN growing?
Population estimates put Monroe County at 49,730 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 19,714 households. Against the 2015–2019 survey, median household income rose 34.1%, before inflation.
How much do households in Monroe County, TN spend?
Households in Monroe County spend about $262.8M a year on rent and homeowner costs, $107.3M on groceries and $63.4M on gasoline and other fuels. Relative to the U.S., household spending in Monroe County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in Monroe County, TN?
Of the business types scored in Monroe County, insurance agencies (85); lawn care, cleaning and pest control companies (81); and auto repair shops (74) have the highest Groundwork market scores. For insurance agencies, that ranks #134 of 2,272 scored counties.
How does Monroe County, TN compare with the U.S.?
Median household income in Monroe County is $56,895, 30% below the U.S. median of $80,734. The population rose 7.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $227,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (95% above the U.S. rate) and lowest for medical and dental practices (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.