County profile · Tennessee
McMinn County, TN market data
Population, household spending and competition for 56 business types in McMinn County, each scored against other counties.
- Population, 2025
- 57,404
- +7.6% since 2020
- Households
- 21,218
- Median household income
- $61,470
- +42.0% vs. 2015–2019, before inflation
- Median home value
- $211,800
- Jobs located here
- 17,828
- Highest market score
- 82
- Lawn, cleaning and pest control, #42 of 1,771 scored counties
A site report maps the competitors on map listings around any address in McMinn County by name and distance, and the households and spending within reach. Or open the report at the center of McMinn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 57,404 people live in McMinn County, in 21,218 households. Population estimates show McMinn County grew 7.6% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in McMinn County is $61,470 a year, 24% below the U.S. median of $80,734. That rose 42.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in McMinn County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in McMinn County are for lawn care, cleaning and pest control companies (82); insurance agencies (80); and home repair companies (78). McMinn County ranks #42 of 1,771 scored counties for lawn care, cleaning and pest control companies.
McMinn County is part of the Athens area. For its number of households, McMinn County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for sit-down restaurants (44% below the U.S. rate).
All 56 business types in McMinn County
Highest Groundwork market score first. Each score compares McMinn County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 82 | #42 of 1,771 | 11 | 5.2 | $2.6M | 155 | 19 |
| Insurance agencies | 80 | #227 of 2,272 | 28 | 13.2 | $2.2M | 174 | 18 |
| Home repair trades | 78 | #73 of 2,057 | 19 | 9.0 | $2.9M | 121 | 14 |
| Collision repair and body shops | 78 | #91 of 1,327 | 5 | 2.4 | $4.4M | 141 | Under 3 |
| Auto repair shops | 73 | #277 of 2,378 | 45 | 21.2 | $484K | 109 | 11 |
| Auto repair and car care | 72 | #324 of 2,401 | 78 | 36.8 | $279K | 104 | 17 |
| Child care and preschools | 70 | #255 of 1,611 | 6 | 2.8 | $1.3M | 130 | 10 |
| Tire shops | 70 | #283 of 1,530 | 8 | 3.8 | $2.7M | 109 | Under 3 |
| Sit-down restaurants | 70 | #372 of 2,405 | 73 | 34.4 | $977K | 147 | 30 |
| House cleaning | 68 | #130 of 847 | 5 | 2.4 | $5.7M | 89 | 4 |
| Clothing and shoe stores | 67 | #470 of 2,087 | 20 | 9.4 | $1.8M | 142 | 7 |
| Hair salons | 65 | #466 of 2,339 | 38 | 17.9 | $451K | 105 | 4 |
| Restaurants and cafes | 65 | #563 of 2,405 | 154 | 72.6 | $463K | 125 | 79 |
| HVAC and plumbing | 64 | #380 of 1,707 | 14 | 6.6 | $4M | 84 | 10 |
| Clothing, shoes and laundry | 64 | #572 of 2,210 | 31 | 14.6 | $1.2M | 132 | 7 |
| Car washes and detailing | 62 | #423 of 1,451 | 10 | 4.7 | $2.2M | 86 | 3 |
| Bakeries and dessert shops | 62 | #470 of 1,889 | 14 | 6.6 | $5.1M | 123 | 10 |
| Real estate agents and brokers | 62 | #497 of 2,176 | 47 | 22.2 | Index only | 116 | 5 |
| Pet businesses | 62 | #594 of 2,200 | 24 | 11.3 | $701K | 80 | 9 |
| Convenience stores | 62 | #696 of 2,261 | 21 | 9.9 | $5.7M | 72 | 4 |
| Veterinarians | 60 | #501 of 1,485 | 8 | 3.8 | $2.1M | 77 | 5 |
| Pizza | 60 | #645 of 2,090 | 14 | 6.6 | $5.1M | 100 | 38 |
| Gyms | 59 | #588 of 1,792 | 12 | 5.7 | $1M | 80 | 3 |
| Gyms, studios and classes | 58 | #703 of 2,088 | 22 | 10.4 | $571K | 86 | 3 |
| Grocery and convenience stores | 58 | #877 of 2,402 | 45 | 21.2 | $2.7M | 79 | 12 |
| Real estate | 57 | #742 of 2,229 | 62 | 29.2 | Index only | 110 | 13 |
| Salons, barbers and spas | 57 | #812 of 2,385 | 75 | 35.3 | $229K | 107 | 9 |
| Coffee shops and cafes | 54 | #860 of 2,063 | 19 | 9.0 | $3.8M | 101 | 10 |
| Grocery stores | 53 | #919 of 2,070 | 17 | 8.0 | $7M | 76 | 8 |
| Mortgage brokers and lenders | 51 | #428 of 887 | 8 | 3.8 | Index only | 95 | 3 |
| Nail salons | 50 | #705 of 1,328 | 10 | 4.7 | $1.7M | 103 | Under 3 |
| Spas and skin care | 50 | #889 of 1,769 | 17 | 8.0 | $1M | 115 | Under 3 |
| Funeral homes | 48 | #771 of 1,472 | 10 | 4.7 | $335K | 49 | 6 |
| Barbershops | 47 | #784 of 1,356 | 10 | 4.7 | $1.7M | 91 | Under 3 |
| Physical therapy | 47 | #805 of 1,422 | 11 | 5.2 | $2M | 82 | 7 |
| Pet grooming and boarding | 47 | #813 of 1,461 | 13 | 6.1 | $1.3M | 51 | 4 |
| Primary care and pediatrics | 47 | #953 of 1,656 | 17 | 8.0 | $1.3M | 71 | 20 |
| Doctors, dentists and clinics | 47 | #1,340 of 2,394 | 134 | 63.2 | $161K | 105 | 47 |
| Fast food and sandwich shops | 46 | #1,321 of 2,222 | 32 | 15.1 | $2.2M | 73 | 38 |
| Gas stations | 46 | #1,379 of 2,358 | 57 | 26.9 | $1.3M | 53 | 39 |
| Dentists and orthodontists | 40 | #1,298 of 1,886 | 24 | 11.3 | $898K | 91 | 16 |
| Optometrists and eye care | 37 | #975 of 1,302 | 11 | 5.2 | $2M | 63 | 4 |
| Martial arts and dance studios | 36 | #1,021 of 1,334 | 9 | 4.2 | $1.4M | 69 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.9 | Index only | 28 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.9 | $7.1M | 244 | 15 |
| Chiropractors | Not scored | Not scored | 3 | 1.4 | $7.2M | 300 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $12M | 77 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.4 | $18.5M | 154 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $12M | 96 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.4 | Index only | 178 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $10.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $14.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $27.8M | Too few | 4 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $16.8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $12.6M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in McMinn County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $21.8M | $1,026 | 107 |
| Gasoline and other fuels | $71.4M | $3,367 | 130 |
| Food away from home | $71.3M | $3,362 | 83 |
| Groceries | $119.8M | $5,645 | 89 |
| Personal care products and services | $17.1M | $808 | 80 |
| Child care and other personal services | $7.8M | $368 | 63 |
| Memberships, classes and admissions | $12.6M | $592 | 60 |
| Medical and dental services | $21.5M | $1,015 | 79 |
| Pets | $16.8M | $793 | 87 |
| Clothing, shoes and related services | $36.1M | $1,703 | 83 |
| Vehicle insurance | $61.2M | $2,886 | 147 |
| Home repairs, maintenance and insurance | $55.6M | $2,622 | 87 |
| Lawn care, cleaning and other household services | $28.5M | $1,345 | 95 |
| Rent and homeowner costs | $296.3M | $13,963 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in McMinn County
- Population, 2025 estimate
- 57,404+7.6% since 2020
- Households
- 21,218
- Median age
- 43.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 430 sq. mi.
- People per square mile
- 128
- Median household income
- $61,470+42.0% vs. 2015–2019, before inflation
- Average household income
- $81,692
- Median home value
- $211,800
- Jobs located here
- 17,828
- Daytime population
- 50,660Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McMinn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of McMinn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Meigs County, TN13,343 people
- Monroe County, TN47,695 people
- Polk County, TN17,898 people
- Rhea County, TN33,992 people
- Bradley County, TN111,065 people
- Loudon County, TN58,580 people
- Roane County, TN55,208 people
- Bledsoe County, TN15,032 people
Questions
How fast is McMinn County, TN growing?
Population estimates put McMinn County at 57,404 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 21,218 households. Against the 2015–2019 survey, median household income rose 42.0%, before inflation.
How much do households in McMinn County, TN spend?
Households in McMinn County spend about $296.3M a year on rent and homeowner costs, $119.8M on groceries and $71.4M on gasoline and other fuels. Relative to the U.S., household spending in McMinn County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in McMinn County, TN?
Of the business types scored in McMinn County, lawn care, cleaning and pest control companies (82); insurance agencies (80); and home repair companies (78) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #42 of 1,771 scored counties.
How does McMinn County, TN compare with the U.S.?
Median household income in McMinn County is $61,470, 24% below the U.S. median of $80,734. The population rose 7.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for sit-down restaurants (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in McMinn County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McMinn County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in McMinn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McMinn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.