County profile · Tennessee
Franklin County, TN market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 45,579
- +6.4% since 2020
- Households
- 17,445
- Median household income
- $63,494
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $236,900
- Jobs located here
- 10,501
- Highest market score
- 90
- Insurance agencies, #60 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,579 people live in Franklin County, in 17,445 households. Population estimates put the population change in Franklin County from 2020 to 2025 at +6.4%, faster than the U.S. (+3.1%). The median household income in Franklin County is $63,494 a year, 21% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle insurance (an index of 142, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Franklin County are for insurance agencies (90), HVAC and plumbing companies (83) and auto repair shops (80). Franklin County ranks #60 of 2,272 scored counties for insurance agencies.
Franklin County is part of the Winchester area. For its number of households, Franklin County has the most map listings, relative to the U.S., for primary care and pediatric clinics (60% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (66% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #60 of 2,272 | 17 | 9.7 | $2.9M | 228 | 9 |
| HVAC and plumbing | 83 | #38 of 1,707 | 5 | 2.9 | $9.2M | 194 | 8 |
| Auto repair shops | 80 | #116 of 2,378 | 27 | 15.5 | $642K | 144 | 9 |
| Pet businesses | 79 | #94 of 2,200 | 16 | 9.2 | $878K | 100 | 3 |
| Pizza | 78 | #113 of 2,090 | 7 | 4.0 | $8.5M | 167 | 22 |
| Home repair trades | 77 | #85 of 2,057 | 15 | 8.6 | $3.1M | 127 | 17 |
| Fast food and sandwich shops | 77 | #186 of 2,222 | 13 | 7.5 | $4.6M | 150 | 22 |
| Auto repair and car care | 75 | #237 of 2,401 | 57 | 32.7 | $304K | 113 | 11 |
| Clothing, shoes and laundry | 74 | #258 of 2,210 | 14 | 8.0 | $2.1M | 244 | 7 |
| Landscaping and lawn care | 73 | #181 of 1,493 | 7 | 4.0 | $3.4M | 116 | 14 |
| Clothing and shoe stores | 73 | #277 of 2,087 | 10 | 5.7 | $3M | 237 | 7 |
| Pet grooming and boarding | 72 | #182 of 1,461 | 5 | 2.9 | $2.8M | 110 | 3 |
| Restaurants and cafes | 70 | #407 of 2,405 | 125 | 71.7 | $476K | 128 | 54 |
| Lawn, cleaning and pest control | 69 | #254 of 1,771 | 13 | 7.5 | $1.8M | 109 | 21 |
| Veterinarians | 69 | #303 of 1,485 | 5 | 2.9 | $2.8M | 103 | Under 3 |
| Collision repair and body shops | 67 | #285 of 1,327 | 5 | 2.9 | $3.5M | 112 | 4 |
| Real estate agents and brokers | 67 | #308 of 2,176 | 30 | 17.2 | Index only | 150 | 5 |
| Real estate | 67 | #319 of 2,229 | 36 | 20.6 | Index only | 158 | 9 |
| Salons, barbers and spas | 67 | #394 of 2,385 | 52 | 29.8 | $275K | 129 | 5 |
| Hair salons | 65 | #459 of 2,339 | 29 | 16.6 | $493K | 114 | 5 |
| Sit-down restaurants | 65 | #537 of 2,405 | 74 | 42.4 | $804K | 121 | 23 |
| Roofing and gutters | 64 | #278 of 1,177 | 5 | 2.9 | $9.2M | 109 | Under 3 |
| Bakeries and dessert shops | 64 | #420 of 1,889 | 11 | 6.3 | $5.4M | 131 | 8 |
| Gas stations | 59 | #797 of 2,358 | 24 | 13.8 | $2.4M | 99 | 36 |
| Physical therapy | 58 | #505 of 1,422 | 7 | 4.0 | $2.5M | 106 | 5 |
| Dentists and orthodontists | 58 | #647 of 1,886 | 12 | 6.9 | $1.5M | 151 | 13 |
| Electricians | 56 | #457 of 1,160 | 5 | 2.9 | $9.2M | 77 | 9 |
| Coffee shops and cafes | 56 | #781 of 2,063 | 15 | 8.6 | $4M | 107 | 8 |
| Convenience stores | 55 | #933 of 2,261 | 15 | 8.6 | $6.6M | 84 | 7 |
| Gyms, studios and classes | 54 | #862 of 2,088 | 16 | 9.2 | $659K | 100 | 7 |
| Spas and skin care | 53 | #774 of 1,769 | 13 | 7.5 | $1.1M | 125 | Under 3 |
| Grocery and convenience stores | 53 | #1,070 of 2,402 | 34 | 19.5 | $2.9M | 86 | 14 |
| Barbershops | 52 | #653 of 1,356 | 7 | 4.0 | $2M | 108 | Under 3 |
| Funeral homes | 51 | #682 of 1,472 | 5 | 2.9 | $548K | 81 | 20 |
| Car washes and detailing | 50 | #731 of 1,451 | 9 | 5.2 | $1.9M | 76 | Under 3 |
| Grocery stores | 49 | #1,067 of 2,070 | 16 | 9.2 | $6.2M | 67 | 7 |
| Doctors, dentists and clinics | 44 | #1,492 of 2,394 | 115 | 65.9 | $155K | 102 | 41 |
| Gyms | 42 | #1,206 of 1,792 | 14 | 8.0 | $753K | 58 | 4 |
| Primary care and pediatrics | 40 | #1,164 of 1,656 | 20 | 11.5 | $892K | 50 | 17 |
| Pest control | 34 | #575 of 699 | 6 | 3.4 | $4M | 39 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.3 | $1.6M | 163 | 5 |
| Chiropractors | Not scored | Not scored | 4 | 2.3 | $4.5M | 186 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.3 | $4.5M | 142 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.3 | $3.5M | 78 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.7 | $4.8M | 285 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.7 | Index only | 147 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.7 | $5.8M | 231 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.1 | $5.3M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $8.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $30.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $17.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $993 | 104 |
| Gasoline and other fuels | $56.7M | $3,250 | 125 |
| Food away from home | $59.5M | $3,410 | 84 |
| Groceries | $99.4M | $5,700 | 90 |
| Personal care products and services | $14.3M | $819 | 82 |
| Child care and other personal services | $6.5M | $374 | 64 |
| Memberships, classes and admissions | $10.5M | $604 | 61 |
| Medical and dental services | $17.8M | $1,022 | 79 |
| Pets | $14.1M | $806 | 89 |
| Clothing, shoes and related services | $30.1M | $1,725 | 84 |
| Vehicle insurance | $48.6M | $2,788 | 142 |
| Home repairs, maintenance and insurance | $46.2M | $2,649 | 88 |
| Lawn care, cleaning and other household services | $23.8M | $1,363 | 96 |
| Rent and homeowner costs | $245.8M | $14,090 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 45,579+6.4% since 2020
- Households
- 17,445
- Median age
- 42.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 555 sq. mi.
- People per square mile
- 79
- Median household income
- $63,494+23.1% vs. 2015–2019, before inflation
- Average household income
- $81,726
- Median home value
- $236,900
- Jobs located here
- 10,501
- Daytime population
- 36,269Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Moore County, TN6,674 people
- Coffee County, TN59,710 people
- Grundy County, TN13,819 people
- Lincoln County, TN35,946 people
- Bedford County, TN52,237 people
- Marion County, TN29,250 people
- Warren County, TN42,166 people
- Cannon County, TN14,818 people
Questions
How fast is Franklin County, TN growing?
Population estimates put Franklin County at 45,579 people in 2025, up 6.4% since 2020, faster than the U.S. (+3.1%). It has 17,445 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in Franklin County, TN spend?
Households in Franklin County spend about $245.8M a year on rent and homeowner costs, $99.4M on groceries and $59.5M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle insurance (an index of 142, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Franklin County, TN?
Of the business types scored in Franklin County, insurance agencies (90), HVAC and plumbing companies (83) and auto repair shops (80) have the highest Groundwork market scores. For insurance agencies, that ranks #60 of 2,272 scored counties.
How does Franklin County, TN compare with the U.S.?
Median household income in Franklin County is $63,494, 21% below the U.S. median of $80,734. The population rose 6.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $236,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for primary care and pediatric clinics (60% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.