Beauty and personal care · County · Tennessee
Barbershops in Cumberland County, TN
How Cumberland County, TN compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #751 of 1,356 scored counties
#21 of 43 scored counties in Tennessee
- Listings
- 12
- 2 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $22M
- On personal care products and services · $781 a household
- Spending per listing
- $1.8M
- 3% below the U.S.
- Listings per 10k households
- 4.3
- 19% below the U.S.
- Population, 2025
- 66,300
- +8.0% since 2020
See the barbershops around any address in Cumberland County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Cumberland County comes to about $22M a year: $781 per household, 22% below the U.S. average. Spread across 12 barbershops, that is $1.8M per shop, 3% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
Cumberland County has 12 barbershops on map listings as of September 2026. 2 of them (17%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 4.3, 19% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Cumberland County, since they leave out counts under 3. Official counts also show 30 one-person businesses without payroll.
Between 2020 and 2025, the population of Cumberland County grew 8.0%, faster than the U.S. (+3.1%). For barbershops, Cumberland County has a Groundwork market score of 48 (lower middle): #751 of 1,356 scored counties and #21 of 43 scored counties in Tennessee.
How Cumberland County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cumberland County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 5.2 | 5.3 |
| Spending per listing | $1.8M | $1.7M | $1.9M |
| Households per official establishment | n/a | 24,559 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.4% | +28.5% |
| Population growth, 2020–2025 | +8.0% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $781 | $874 | $1,005 |
| Median household income | $60,375 | $69,595 | $80,734 |
| Groundwork market score | 48 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 122 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Cumberland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cumberland County
- Population, 2025 estimate
- 66,300+8.0% since 2020
- Households
- 28,195
- Median age
- 51.4
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 681 sq. mi.
- People per square mile
- 93
- Median household income
- $60,375+31.4% vs. 2015–2019, before inflation
- Average household income
- $76,464
- Median home value
- $250,500
- Jobs located here
- 19,273
- Daytime population
- 60,554Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cumberland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for barbershops, numbered among those based in Tennessee, with Cumberland County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Roane County, TN | 75 | 5 | 2.2 | $3.9M | +7.0% | #133 of 1,356 |
| 2Blount County, TN | 74 | 16 | 2.9 | $3.2M | +6.0% | #149 of 1,356 |
| 3Loudon County, TN | 74 | 9 | 3.7 | $2.5M | +15.6% | #157 of 1,356 |
| 4Robertson County, TN | 72 | 10 | 3.5 | $2.6M | +9.9% | #186 of 1,356 |
| 5Wilson County, TN | 70 | 30 | 5.1 | $2M | +17.8% | #246 of 1,356 |
| 6Williamson County, TN | 67 | 38 | 4.1 | $3M | +9.0% | #286 of 1,356 |
| 7Sumner County, TN | 66 | 35 | 4.5 | $2.2M | +9.2% | #315 of 1,356 |
| 8Marshall County, TN | 65 | 5 | 3.7 | $2.4M | +10.5% | #337 of 1,356 |
| 9Tipton County, TN | 64 | 6 | 2.6 | $3.3M | +2.0% | #354 of 1,356 |
| 10Rutherford County, TN | 60 | 83 | 6.4 | $1.5M | +12.6% | #457 of 1,356 |
| 21Cumberland County, TN | 48 | 12 | 4.3 | $1.8M | +8.0% | #751 of 1,356 |
Other business types in Cumberland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons53
- Barbershops48
- Nail salons28
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Cumberland County, TN?
Map listings as of September 2026 show 12 barbershops in Cumberland County. 2 of them (17%) are chain locations. The listings count barbershops. No official count is published for barber shops in Cumberland County: counts under 3 are left out. Official counts list 30 one-person businesses without payroll.
How much do households in Cumberland County, TN spend on personal care products and services?
About $22M a year, or $781 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 12 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 28,195 households in Cumberland County and national spending patterns by income.
How does Cumberland County, TN compare with the U.S. for barbershops?
Cumberland County has 4.3 barbershops per 10,000 households, 19% below the U.S. rate of 5.3. Spending per shop is $1.8M, 3% below the U.S. figure of $1.9M. The count on map listings matches the U.S. ratio of barbershops to household spending.
How fast is Cumberland County, TN growing?
Population estimates put Cumberland County at 66,300 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 28,195 households. The median household income in Cumberland County is $60,375 a year, 25% below the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cumberland County scores 48 for barbershops (lower middle), #751 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cumberland County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Cumberland County
Screening a site or an acquisition in Cumberland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cumberland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.