Groundwork

Food and drink · County · New Jersey

Sit-down restaurants in Middlesex County, NJ

The sit-down restaurants in Middlesex County, NJ, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,382 of 2,405 scored counties
#13 of 21 scored counties in New Jersey

Listings
2,457
512 chain locations (21%)
Official establishments
660
+2.8% since 2019
Household spending a year
$1.5B
On food away from home · $4,828 a household
Spending per listing
$605K
9% below the U.S.
Listings per 10k households
79.8
30% above the U.S.
Population, 2025
883,335
+2.6% since 2020

See the sit-down restaurants around any address in Middlesex County

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Middlesex County spend about $1.5B a year on food away from home, or $4,828 per household, 19% above the U.S. average. That is about $605K of household spending for each restaurant on map listings, 9% below the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

There are 2,457 sit-down restaurants on map listings in Middlesex County as of September 2026. 512 of them (21%) are chain locations, against 29% across the U.S. That is 79.8 per 10,000 households, 30% above the U.S. rate of 61.3.

Official counts show 660 businesses with payroll classed as full-service restaurants in Middlesex County in 2023, up 2.8% from 2019. That is one for every 466 households, against one for every 500 across the U.S. Official counts also show 233 one-person businesses without payroll. Since fiscal 2022, 40 SBA-backed loans worth $23.1M have gone to businesses classed as full-service restaurants in Middlesex County.

Population estimates put the population change in Middlesex County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Middlesex County scores 46 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #1,382 of 2,405 scored counties and #13 of 21 scored counties in New Jersey.

How Middlesex County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Middlesex County, NJ compared with New Jersey and the U.S.
MeasureMiddlesex CountyNew JerseyU.S.
Listings per 10k households79.877.961.3
Spending per listing$605K$601K$664K
Households per official establishment466435500
Official establishment growth, 2019–2023+2.8%+2.1%+1.5%
Population growth, 2020–2025+2.6%+3.0%+3.1%
Spending per household on food away from home$4,828$4,680$4,070
Median household income$111,549$103,556$80,734
Groundwork market score4644

Official counts and lending

Businesses

Official establishments, 2019 to 2023
642 → 660+2.8% over the period
Employees, 2023
9,614
Annual payroll, 2023
$275.3M
One-person businesses, 2023
233Businesses with no payroll
Map listings, September 2026
2,457512 chain locations
Listings at the U.S. rate for this spending
2,239The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
40
Amount
$23.1M

SBA-backed loans to businesses classed as full-service restaurants in Middlesex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Middlesex County

Population, 2025 estimate
883,335+2.6% since 2020
Households
307,782
Median age
40.6
Homes lived in by their owners
64%
Vehicles per household
1.7
Land area
309 sq. mi.
People per square mile
2,817
Median household income
$111,549+24.6% vs. 2015–2019, before inflation
Average household income
$142,057
Median home value
$462,900
Jobs located here
459,830
Daytime population
901,798Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Middlesex County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Sit-down restaurants across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for sit-down restaurants, numbered among those based in New Jersey, with Middlesex County marked.

Top counties in New Jersey

Counties in New Jersey ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Burlington County, NJ7398955.8$853K+4.3%#307 of 2,405
2Gloucester County, NJ7161554.6$847K+3.3%#350 of 2,405
3Salem County, NJ7112349.5$797K+2.3%#352 of 2,405
4Sussex County, NJ6730252.3$935K+2.9%#460 of 2,405
5Warren County, NJ6225255.5$794K+3.2%#677 of 2,405
6Somerset County, NJ5894472.2$761K+3.5%#825 of 2,405
7Hunterdon County, NJ5734267.2$814K+2.3%#859 of 2,405
8Ocean County, NJ571,51362.0$690K+5.6%#874 of 2,405
9Camden County, NJ531,34866.6$635K+2.4%#1,058 of 2,405
10Morris County, NJ511,48576.8$706K+3.2%#1,138 of 2,405
13Middlesex County, NJ462,45779.8$605K+2.6%#1,382 of 2,405

Other business types in Middlesex County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in Middlesex County, NJ?

As of September 2026, map listings count 2,457 sit-down restaurants in Middlesex County. 512 of them (21%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 660 businesses with payroll classed as full-service restaurants in 2023, up 2.8% from 2019. Another 233 one-person businesses have no payroll, by official counts.

How much do households in Middlesex County, NJ spend on food away from home?

About $1.5B a year, or $4,828 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 2,457 sit-down restaurants on map listings, it comes to $605K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 307,782 households in Middlesex County and national spending patterns by income.

How does Middlesex County, NJ compare with the U.S. for sit-down restaurants?

Middlesex County has 79.8 sit-down restaurants per 10,000 households, 30% above the U.S. rate of 61.3. Spending per restaurant is $605K, 9% below the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, Middlesex County would have about 2,239, against 2,457 on map listings. There is one business with payroll in the industry for every 466 households, against one for every 500 across the U.S. The official count rose 2.8% from 2019 to 2023, against +1.5% for the U.S.

How fast is Middlesex County, NJ growing?

Population estimates put Middlesex County at 883,335 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 307,782 households. Median household income in Middlesex County is $111,549, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Middlesex County scores 46 for sit-down restaurants (lower middle), #1,382 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Middlesex County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in Middlesex County

Screening a site or an acquisition in Middlesex County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.