Groundwork

Child care · County · New Jersey

Child care centers and preschools in Middlesex County, NJ

The child care centers and preschools in Middlesex County, NJ, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #257 of 1,611 scored counties
#8 of 21 scored counties in New Jersey

Listings
198
41 chain locations (21%)
Official establishments
199
−5.7% since 2019
Household spending a year
$251M
On child care and other personal services · $816 a household
Spending per listing
$1.3M
27% above the U.S.
Listings per 10k households
6.4
10% above the U.S.
Population, 2025
883,335
+2.6% since 2020

See the child care centers and preschools around any address in Middlesex County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Middlesex County spend about $251M a year on child care and other personal services, or $816 per household, 40% above the U.S. average. That works out to $1.3M per center, 27% above the U.S. figure of $1M.

Middlesex County has 198 child care centers and preschools on map listings as of September 2026. 41 of them (21%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 6.4, 10% above the U.S. rate of 5.8.

The official count of businesses with payroll classed as child care services in Middlesex County was 199 in 2023, down 5.7% from 2019. That is one for every 1,547 households, against one for every 1,573 across the U.S. Official counts also show 1,068 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $7.5M have gone to businesses classed as child care services in Middlesex County.

Population estimates show Middlesex County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). For child care centers and preschools, Middlesex County has a Groundwork market score of 70 (upper middle): #257 of 1,611 scored counties and #8 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.

How Middlesex County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Middlesex County, NJ compared with New Jersey and the U.S.
MeasureMiddlesex CountyNew JerseyU.S.
Listings per 10k households6.46.75.8
Spending per listing$1.3M$1.2M$1M
Households per official establishment1,5471,4221,573
Official establishment growth, 2019–2023−5.7%+0.4%+5.7%
Population growth, 2020–2025+2.6%+3.0%+3.1%
Spending per household on child care and other personal services$816$785$581
Median household income$111,549$103,556$80,734
Groundwork market score7067

Official counts and lending

Businesses

Official establishments, 2019 to 2023
211 → 199−5.7% over the period
Employees, 2023
3,152
Annual payroll, 2023
$93.2M
One-person businesses, 2023
1,068Businesses with no payroll
Map listings, September 2026
19841 chain locations
Listings at the U.S. rate for this spending
251The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
13
Amount
$7.5M

SBA-backed loans to businesses classed as child care services in Middlesex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Middlesex County

Population, 2025 estimate
883,335+2.6% since 2020
Households
307,782
Median age
40.6
Homes lived in by their owners
64%
Vehicles per household
1.7
Land area
309 sq. mi.
People per square mile
2,817
Median household income
$111,549+24.6% vs. 2015–2019, before inflation
Average household income
$142,057
Median home value
$462,900
Jobs located here
459,830
Daytime population
901,798Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Middlesex County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across New Jersey

Every New Jersey market ranked →

The highest-scoring counties in New Jersey for child care centers and preschools, numbered among those based in New Jersey, with Middlesex County marked.

Top counties in New Jersey

Counties in New Jersey ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Burlington County, NJ81935.2$1.5M+4.3%#69 of 1,611
2Ocean County, NJ80933.8$1.7M+5.6%#79 of 1,611
3Sussex County, NJ78284.8$1.7M+2.9%#109 of 1,611
4Cape May County, NJ78184.0$1.7M−1.7%#110 of 1,611
5Gloucester County, NJ76635.6$1.3M+3.3%#142 of 1,611
6Hunterdon County, NJ75305.9$1.7M+2.3%#153 of 1,611
7Union County, NJ751236.1$1.3M+5.0%#158 of 1,611
8Middlesex County, NJ701986.4$1.3M+2.6%#257 of 1,611
9Somerset County, NJ691178.9$1.1M+3.5%#289 of 1,611
10Warren County, NJ68275.9$1.1M+3.2%#310 of 1,611

Other business types in Middlesex County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in Middlesex County, NJ?

Map listings as of September 2026 show 198 child care centers and preschools in Middlesex County. 41 of them (21%) are chain locations. The listings count day care centers and preschools. Official counts show 199 businesses with payroll classed as child care services in 2023, down 5.7% from 2019. Another 1,068 one-person businesses have no payroll, by official counts.

How much do households in Middlesex County, NJ spend on child care and other personal services?

About $251M a year, or $816 per household. That is 40% above the U.S. average (an index of 140, where 100 is the U.S. average). Spread across the 198 child care centers and preschools on map listings, it comes to $1.3M per center. It is estimated from the incomes of the 307,782 households in Middlesex County and national spending patterns by income.

How does Middlesex County, NJ compare with the U.S. for child care centers and preschools?

Middlesex County has 6.4 child care centers and preschools per 10,000 households, 10% above the U.S. rate of 5.8. Spending per center is $1.3M, 27% above the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, Middlesex County would have about 251, against 198 on map listings. There is one business with payroll in the industry for every 1,547 households, against one for every 1,573 across the U.S. The official count fell 5.7% from 2019 to 2023, against +5.7% for the U.S.

How fast is Middlesex County, NJ growing?

Population estimates put Middlesex County at 883,335 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 307,782 households. Median household income in Middlesex County is $111,549, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Middlesex County scores 70 for child care centers and preschools (upper middle), #257 of 1,611 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Middlesex County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Middlesex County

Screening a site or an acquisition in Middlesex County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Middlesex County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.