Real estate · Metro area · Montana
Real estate businesses in the Missoula, MT metro area
The real estate businesses in the Missoula, MT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #280 of 387 scored metro areas
#4 of 5 scored metro areas based in Montana
- Listings
- 248
- 17 chain locations (7%)
- Official establishments
- 202
- +11.1% since 2019
- Household spending a year
- $961.4M
- On rent and homeowner costs · $17,534 a household
- Housing spending per listing (U.S. = 100)
- 89
- 11% below the U.S.
- Listings per 10k households
- 45.2
- 17% above the U.S.
- Population, 2025
- 128,698
- +4.7% since 2020
See the real estate businesses around any address in the Missoula metro area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Missoula metro area comes to about $961.4M a year: $17,534 per household, 5% above the U.S. average. Housing spending per office is 11% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Missoula metro area has 248 real estate businesses on map listings as of September 2026. Chain locations make up 7% of them, against 6% across the U.S. That comes to 45.2 for every 10,000 households, 17% above the U.S. rate of 38.5.
In 2023, official counts showed 202 businesses with payroll in the Missoula metro area classed as real estate agents, property managers, mortgage lenders and inspectors, up 11.1% from 2019. That is one for every 271 households, against one for every 414 across the U.S. Official counts list 781 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Missoula metro area.
Between 2020 and 2025, the population of the Missoula metro area grew 4.7%, faster than the U.S. (+3.1%). For real estate businesses, the Missoula metro area has a Groundwork market score of 40 (lower middle): #280 of 387 scored metro areas and #4 of 5 scored metro areas based in Montana.
How the Missoula metro area compares
The same measures for Montana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Missoula metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.2 | 46.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 89 | 85 | 100 |
| Households per official establishment | 271 | 260 | 414 |
| Official establishment growth, 2019–2023 | +11.1% | +25.1% | +15.8% |
| Population growth, 2020–2025 | +4.7% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $17,534 | $17,303 | $16,661 |
| Median household income | $74,989 | $72,509 | $80,734 |
| Groundwork market score | 40 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 202+11.1% over the period
- Employees, 2023
- 633
- Annual payroll, 2023
- $33.7M
- One-person businesses, 2023
- 781Businesses with no payroll
- Map listings, September 2026
- 24817 chain locations
- Listings at the U.S. rate for this spending
- 222The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Missoula metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Missoula metro area
- Population, 2025 estimate
- 128,698+4.7% since 2020
- Households
- 54,829
- Median age
- 39.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 3,813 sq. mi.
- People per square mile
- 33
- Median household income
- $74,989
- Average household income
- $102,725
- Median home value
- $466,400
- Jobs located here
- 67,485
- Daytime population
- 132,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Missoula metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for real estate businesses, numbered among those based in Montana, with the Missoula metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Great Falls, MT | 46 | 130 | 36.5 | 106 | +0.7% | #225 of 387 |
| 2Helena, MT | 44 | 182 | 46.6 | 89 | +7.7% | #247 of 387 |
| 3Billings, MT | 42 | 346 | 44.1 | 93 | +4.8% | #260 of 387 |
| 4Missoula, MT | 40 | 248 | 45.2 | 89 | +4.7% | #280 of 387 |
| 5Bozeman, MT | 36 | 420 | 82.0 | 54 | +7.7% | #337 of 387 |
Other business types in the Missoula metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Missoula, MT metro area?
Map listings as of September 2026 show 248 real estate businesses in the Missoula metro area. 17 of them (7%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 202 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 11.1% from 2019. Official counts also show 781 one-person businesses without payroll.
How much do households in the Missoula, MT metro area spend on rent and homeowner costs?
About $961.4M a year, or $17,534 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). For the 248 real estate businesses on map listings, housing spending per office is 11% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 54,829 households in the Missoula metro area and national spending patterns by income.
How does the Missoula, MT metro area compare with the U.S. for real estate businesses?
The Missoula metro area has 45.2 real estate businesses per 10,000 households, 17% above the U.S. rate of 38.5. The index of housing spending per office is 89, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Missoula metro area would have about 222, against 248 on map listings. There is one business with payroll in the industry for every 271 households, against one for every 414 across the U.S. The official count rose 11.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Missoula, MT metro area growing?
Population estimates put the Missoula metro area at 128,698 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 54,829 households. Median household income in the Missoula metro area is $74,989, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Missoula metro area scores 40 for real estate businesses (lower middle), #280 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Missoula metro area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Missoula metro area
Screening a site or an acquisition in the Missoula metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.