Health care · Metro area · Montana
Optometrists and eye clinics in the Missoula, MT metro area
How the Missoula, MT metro area compares with other metro areas and the U.S. for optometrists and eye clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #131 of 386 scored metro areas
#2 of 5 scored metro areas based in Montana
- Listings
- 19
- 3 chain locations (16%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $68.8M
- On medical and dental services · $1,256 a household
- Spending per listing
- $3.6M
- 16% above the U.S.
- Listings per 10k households
- 3.5
- 15% below the U.S.
- Population, 2025
- 128,698
- +4.7% since 2020
See the optometrists and eye clinics around any address in the Missoula metro area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Missoula metro area spend about $68.8M a year on medical and dental services, or $1,256 per household, 3% below the U.S. average. Spread across 19 optometrists and eye clinics, that is $3.6M per practice, 16% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
There are 19 optometrists and eye clinics on map listings in the Missoula metro area as of September 2026. Chain locations make up 16% of them, against 20% across the U.S. That comes to 3.5 for every 10,000 households, 15% below the U.S. rate of 4.1.
The official count of businesses with payroll classed as offices of optometrists in the Missoula metro area was 12 in 2023. That is one for every 4,569 households, against one for every 5,742 across the U.S.
Population estimates show the Missoula metro area grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for optometrists and eye clinics in the Missoula metro area is 56 (upper middle), #131 of 386 scored metro areas and #2 of 5 scored metro areas based in Montana.
How the Missoula metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 3.7 | 4.1 |
| Spending per listing | $3.6M | $3.3M | $3.1M |
| Households per official establishment | 4,569 | 4,881 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +0.2% |
| Population growth, 2020–2025 | +4.7% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,256 | $1,237 | $1,288 |
| Median household income | $74,989 | $72,509 | $80,734 |
| Groundwork market score | 56 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 44
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 193 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Missoula metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Missoula metro area
- Population, 2025 estimate
- 128,698+4.7% since 2020
- Households
- 54,829
- Median age
- 39.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 3,813 sq. mi.
- People per square mile
- 33
- Median household income
- $74,989
- Average household income
- $102,725
- Median home value
- $466,400
- Jobs located here
- 67,485
- Daytime population
- 132,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Missoula metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for optometrists and eye clinics, numbered among those based in Montana, with the Missoula metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 83 | 9 | 2.3 | $5.6M | +7.7% | #4 of 386 |
| 2Missoula, MT | 56 | 19 | 3.5 | $3.6M | +4.7% | #131 of 386 |
| 3Bozeman, MT | 42 | 29 | 5.7 | $2.5M | +7.7% | #272 of 386 |
| 4Billings, MT | 39 | 37 | 4.7 | $2.7M | +4.8% | #288 of 386 |
| 5Great Falls, MT | 30 | 16 | 4.5 | $2.6M | +0.7% | #336 of 386 |
Other business types in the Missoula metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics32
- Dentists and orthodontists48
- Primary care and pediatrics44
- Urgent care and walk-in clinics25
- Chiropractors28
- Physical therapy26
- Optometrists and eye care56
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Missoula, MT metro area?
As of September 2026, map listings count 19 optometrists and eye clinics in the Missoula metro area. 3 of them (16%) are chain locations. The listings count optometrists and eye clinics. Official counts show 12 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Missoula, MT metro area spend on medical and dental services?
About $68.8M a year, or $1,256 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 19 optometrists and eye clinics on map listings, it comes to $3.6M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 54,829 households in the Missoula metro area and national spending patterns by income.
How does the Missoula, MT metro area compare with the U.S. for optometrists and eye clinics?
The Missoula metro area has 3.5 optometrists and eye clinics per 10,000 households, 15% below the U.S. rate of 4.1. Spending per practice is $3.6M, 16% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Missoula metro area would have about 22, against 19 on map listings. There is one business with payroll in the industry for every 4,569 households, against one for every 5,742 across the U.S.
How fast is the Missoula, MT metro area growing?
Population estimates put the Missoula metro area at 128,698 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 54,829 households. Median household income in the Missoula metro area is $74,989, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Missoula metro area scores 56 for optometrists and eye clinics (upper middle), #131 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Missoula metro area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Missoula metro area
Screening a site or an acquisition in the Missoula metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.