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Car washes and detailers in the Missoula, MT metro area

The car washes and detailers in the Missoula, MT metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #97 of 387 scored metro areas
#3 of 5 scored metro areas based in Montana

Listings
19
3 chain locations (16%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$58.6M
On vehicle maintenance and repairs · $1,069 a household
Spending per listing
$3.1M
22% above the U.S.
Listings per 10k households
3.5
8% below the U.S.
Population, 2025
128,698
+4.7% since 2020

See the car washes and detailers around any address in the Missoula metro area

The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 19 car washes and detailers in the Missoula metro area. 3 of them (16%) are chain locations, against 23% across the U.S. Per 10,000 households, that is 3.5, 8% below the U.S. rate of 3.8.

At $1,069 per household (12% above the U.S. average), households in the Missoula metro area spend about $58.6M a year on vehicle maintenance and repairs. That works out to $3.1M per location, 22% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.

The official count of businesses with payroll classed as car washes in the Missoula metro area was 12 in 2023. That is one for every 4,569 households, against one for every 6,523 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as car washes in the Missoula metro area.

Population estimates show the Missoula metro area grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). For car washes and detailers, the Missoula metro area has a Groundwork market score of 63 (upper middle): #97 of 387 scored metro areas and #3 of 5 scored metro areas based in Montana.

How the Missoula metro area compares

The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Car washes and detailing in Missoula, MT metro area compared with Montana and the U.S.
MeasureMissoula metro areaMontanaU.S.
Listings per 10k households3.53.83.8
Spending per listing$3.1M$3.1M$2.5M
Households per official establishment4,5694,3296,523
Official establishment growth, 2019–2023n/a+34.2%+16.7%
Population growth, 2020–2025+4.7%+5.3%+3.1%
Spending per household on vehicle maintenance and repairs$1,069$1,157$958
Median household income$74,989$72,509$80,734
Groundwork market score6365

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
91
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
193 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$250K

SBA-backed loans to businesses classed as car washes in the Missoula metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Missoula metro area

Population, 2025 estimate
128,698+4.7% since 2020
Households
54,829
Median age
39.1
Homes lived in by their owners
60%
Vehicles per household
1.9
Land area
3,813 sq. mi.
People per square mile
33
Median household income
$74,989
Average household income
$102,725
Median home value
$466,400
Jobs located here
67,485
Daytime population
132,972Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Missoula metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.

Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Car washes and detailing across Montana

Every Montana market ranked →

The highest-scoring metro areas in Montana for car washes and detailers, numbered among those based in Montana, with the Missoula metro area marked.

Top metro areas in Montana

Metro areas in Montana ranked for car washes and detailers by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Helena, MT74133.3$3.6M+7.7%#26 of 387
2Billings, MT66283.6$3.2M+4.8%#72 of 387
3Missoula, MT63193.5$3.1M+4.7%#97 of 387
4Bozeman, MT56265.1$2.4M+7.7%#157 of 387
5Great Falls, MT46154.2$2.6M+0.7%#228 of 387

Other business types in the Missoula metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many car washes and detailers are in the Missoula, MT metro area?

There are 19 car washes and detailers on map listings in the Missoula metro area as of September 2026. 3 of them (16%) are chain locations. The listings count car washes and detailers. Official counts show 12 businesses with payroll classed as car washes in 2023.

How much do households in the Missoula, MT metro area spend on vehicle maintenance and repairs?

About $58.6M a year, or $1,069 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 19 car washes and detailers on map listings, it comes to $3.1M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 54,829 households in the Missoula metro area and national spending patterns by income.

How does the Missoula, MT metro area compare with the U.S. for car washes and detailers?

The Missoula metro area has 3.5 car washes and detailers per 10,000 households, 8% below the U.S. rate of 3.8. Spending per location is $3.1M, 22% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Missoula metro area would have about 23, against 19 on map listings. There is one business with payroll in the industry for every 4,569 households, against one for every 6,523 across the U.S.

How fast is the Missoula, MT metro area growing?

Population estimates put the Missoula metro area at 128,698 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 54,829 households. Median household income in the Missoula metro area is $74,989, 7% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Missoula metro area scores 63 for car washes and detailers (upper middle), #97 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Missoula metro area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for car washes and detailers · All 56 business types in the Missoula metro area

Screening a site or an acquisition in the Missoula metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.