Food and drink · Metro area · Montana
Sit-down restaurants in the Missoula, MT metro area
How the Missoula, MT metro area compares with other metro areas and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #63 of 387 scored metro areas
#2 of 5 scored metro areas based in Montana
- Listings
- 253
- 79 chain locations (31%)
- Official establishments
- 99
- −1.0% since 2019
- Household spending a year
- $209.3M
- On food away from home · $3,817 a household
- Spending per listing
- $827K
- 25% above the U.S.
- Listings per 10k households
- 46.1
- 25% below the U.S.
- Population, 2025
- 128,698
- +4.7% since 2020
See the sit-down restaurants around any address in the Missoula metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,817 per household (6% below the U.S. average), households in the Missoula metro area spend about $209.3M a year on food away from home. Spread across 253 sit-down restaurants, that is $827K per restaurant, 25% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 253 sit-down restaurants on map listings in the Missoula metro area as of September 2026. Of those, 79 are chain locations, or 31%, against 29% across the U.S. That comes to 46.1 for every 10,000 households, 25% below the U.S. rate of 61.3.
In 2023, official counts showed 99 businesses with payroll in the Missoula metro area classed as full-service restaurants, down 1.0% from 2019. That is one for every 554 households, against one for every 500 across the U.S. Official counts list 12 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as full-service restaurants in the Missoula metro area.
Between 2020 and 2025, the population of the Missoula metro area grew 4.7%, faster than the U.S. (+3.1%). The Missoula metro area scores 67 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #63 of 387 scored metro areas and #2 of 5 scored metro areas based in Montana. That puts it in the top quarter of metro areas.
How the Missoula metro area compares
The same measures for Montana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missoula metro area | Montana | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.1 | 52.4 | 61.3 |
| Spending per listing | $827K | $716K | $664K |
| Households per official establishment | 554 | 433 | 500 |
| Official establishment growth, 2019–2023 | −1.0% | −1.0% | +1.5% |
| Population growth, 2020–2025 | +4.7% | +5.3% | +3.1% |
| Spending per household on food away from home | $3,817 | $3,748 | $4,070 |
| Median household income | $74,989 | $72,509 | $80,734 |
| Groundwork market score | 67 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 99−1.0% over the period
- Employees, 2023
- 2,605
- Annual payroll, 2023
- $65.8M
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 25379 chain locations
- Listings at the U.S. rate for this spending
- 315The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as full-service restaurants in the Missoula metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Missoula metro area
- Population, 2025 estimate
- 128,698+4.7% since 2020
- Households
- 54,829
- Median age
- 39.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 3,813 sq. mi.
- People per square mile
- 33
- Median household income
- $74,989
- Average household income
- $102,725
- Median home value
- $466,400
- Jobs located here
- 67,485
- Daytime population
- 132,972Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Missoula metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Montana
Every Montana market ranked →The highest-scoring metro areas in Montana for sit-down restaurants, numbered among those based in Montana, with the Missoula metro area marked.
Top metro areas in Montana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Helena, MT | 70 | 172 | 44.1 | $902K | +7.7% | #47 of 387 |
| 2Missoula, MT | 67 | 253 | 46.1 | $827K | +4.7% | #63 of 387 |
| 3Billings, MT | 64 | 355 | 45.3 | $861K | +4.8% | #86 of 387 |
| 4Great Falls, MT | 48 | 176 | 49.4 | $722K | +0.7% | #207 of 387 |
| 5Bozeman, MT | 42 | 372 | 72.6 | $601K | +7.7% | #264 of 387 |
Other business types in the Missoula metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes49
- Sit-down restaurants67
- Fast food and sandwich shops60
- Pizza76
- Coffee shops and cafes29
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Missoula, MT metro area?
As of September 2026, map listings count 253 sit-down restaurants in the Missoula metro area. 79 of them (31%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 99 businesses with payroll classed as full-service restaurants in 2023, down 1.0% from 2019. Official counts also show 12 one-person businesses without payroll.
How much do households in the Missoula, MT metro area spend on food away from home?
About $209.3M a year, or $3,817 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 253 sit-down restaurants on map listings, it comes to $827K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 54,829 households in the Missoula metro area and national spending patterns by income.
How does the Missoula, MT metro area compare with the U.S. for sit-down restaurants?
The Missoula metro area has 46.1 sit-down restaurants per 10,000 households, 25% below the U.S. rate of 61.3. Spending per restaurant is $827K, 25% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Missoula metro area would have about 315, against 253 on map listings. There is one business with payroll in the industry for every 554 households, against one for every 500 across the U.S. The official count fell 1.0% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Missoula, MT metro area growing?
Population estimates put the Missoula metro area at 128,698 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 54,829 households. Median household income in the Missoula metro area is $74,989, 7% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Missoula metro area scores 67 for sit-down restaurants (upper middle), #63 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Missoula metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Missoula metro area
Screening a site or an acquisition in the Missoula metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Missoula metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.