Food and drink · Small-town market · Missouri
Sit-down restaurants in the Maryville, MO area
How the Maryville, MO area compares with other small-town markets and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #321 of 538 scored small-town markets
#7 of 17 scored small-town markets based in Missouri
- Listings
- 40
- 19 chain locations (48%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $28.2M
- On food away from home · $3,332 a household
- Spending per listing
- $705K
- 6% above the U.S.
- Listings per 10k households
- 47.3
- 23% below the U.S.
- Population, 2025
- 20,174
- −4.0% since 2020
See the sit-down restaurants around any address in the Maryville area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Maryville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 sit-down restaurants in the Maryville area. 19 of them (48%) are chain locations, against 29% across the U.S. Per 10,000 households, that is 47.3, 23% below the U.S. rate of 61.3.
Households in the Maryville area spend about $28.2M a year on food away from home, or $3,332 per household, 18% below the U.S. average. That works out to $705K per restaurant, 6% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as full-service restaurants in the Maryville area in 2023. That is one for every 651 households, against one for every 500 across the U.S. Official counts list 5 one-person businesses without payroll.
Population estimates put the population change in the Maryville area from 2020 to 2025 at −4.0%, against +3.1% for the U.S. The Maryville area scores 45 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #321 of 538 scored small-town markets and #7 of 17 scored small-town markets based in Missouri.
How the Maryville area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Maryville area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 53.7 | 61.3 |
| Spending per listing | $705K | $708K | $664K |
| Households per official establishment | 651 | 555 | 500 |
| Official establishment growth, 2019–2023 | n/a | −2.3% | +1.5% |
| Population growth, 2020–2025 | −4.0% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,332 | $3,799 | $4,070 |
| Median household income | $59,315 | $70,702 | $80,734 |
| Groundwork market score | 45 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13
- Employees, 2023
- 327
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 4019 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Maryville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Maryville area
- Population, 2025 estimate
- 20,174−4.0% since 2020
- Households
- 8,460
- Median age
- 37.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 877 sq. mi.
- People per square mile
- 24
- Median household income
- $59,315+34.1% vs. 2015–2019, before inflation
- Average household income
- $74,940
- Median home value
- $177,500
- Jobs located here
- 7,882
- Daytime population
- 19,405Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Maryville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Maryville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for sit-down restaurants, numbered among those based in Missouri (a market based in another state is listed without a number), with the Maryville area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 77 | 91 | 43.2 | $826K | +4.9% | #33 of 538 |
| 2Mexico, MO | 66 | 34 | 36.9 | $898K | −1.0% | #100 of 538 |
| 3Sedalia, MO | 66 | 78 | 45.9 | $734K | +2.9% | #106 of 538 |
| 4Farmington, MO | 53 | 116 | 46.7 | $711K | +2.1% | #235 of 538 |
| 5Hannibal, MO | 51 | 68 | 44.5 | $769K | +0.4% | #253 of 538 |
| 6Rolla, MO | 51 | 89 | 51.4 | $656K | +1.6% | #259 of 538 |
| Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 7Maryville, MO | 45 | 40 | 47.3 | $705K | −4.0% | #321 of 538 |
| 8Moberly, MO | 42 | 42 | 45.4 | $711K | +0.2% | #343 of 538 |
| 9Kirksville, MO | 42 | 58 | 55.6 | $608K | +1.9% | #351 of 538 |
Other business types in the Maryville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes43
- Sit-down restaurants45
- Fast food and sandwich shops32
- Pizza36
- Coffee shops and cafes29
- Bakeries and dessert shops
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Maryville, MO area?
The Maryville area has 40 sit-down restaurants on map listings as of September 2026. 19 of them (48%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 13 businesses with payroll classed as full-service restaurants in 2023. Official counts also show 5 one-person businesses without payroll.
How much do households in the Maryville, MO area spend on food away from home?
About $28.2M a year, or $3,332 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 40 sit-down restaurants on map listings, it comes to $705K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 8,460 households in the Maryville area and national spending patterns by income.
How does the Maryville, MO area compare with the U.S. for sit-down restaurants?
The Maryville area has 47.3 sit-down restaurants per 10,000 households, 23% below the U.S. rate of 61.3. Spending per restaurant is $705K, 6% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Maryville area would have about 43, against 40 on map listings. There is one business with payroll in the industry for every 651 households, against one for every 500 across the U.S.
How fast is the Maryville, MO area growing?
Population estimates put the Maryville area at 20,174 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 8,460 households. The median household income in the Maryville area is $59,315 a year, 27% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Maryville area scores 45 for sit-down restaurants (lower middle), #321 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Maryville area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Maryville area
Screening a site or an acquisition in the Maryville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Maryville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.