Groundwork

Food and drink · County · Texas

Bakeries and dessert shops in Wichita County, TX

Competitor counts, household spending and official business counts for bakeries and dessert shops in Wichita County, TX, set against other counties and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #1,650 of 1,889 scored counties
#120 of 147 scored counties in Texas

Listings
54
18 chain locations (33%)
Official establishments
32
All snack bars and retail bakeries · +45.5% since 2019
Household spending a year
$169.3M
On food away from home · $3,454 a household
Spending per listing
$3.1M
24% below the U.S.
Listings per 10k households
11.0
12% above the U.S.
Population, 2025
129,555
0.0% since 2020

See the bakeries and dessert shops around any address in Wichita County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for bakeries and dessert shops in Wichita County is 29 (lower middle), #1,650 of 1,889 scored counties and #120 of 147 scored counties in Texas. That puts it in the bottom quarter of counties.

At $3,454 per household (15% below the U.S. average), households in Wichita County spend about $169.3M a year on food away from home. That works out to $3.1M per shop, 24% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

Wichita County has 54 bakeries and dessert shops on map listings as of September 2026. 18 of them (33%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 11.0, 12% above the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in Wichita County was 32 in 2023, up 45.5% from 2019. That is one for every 1,532 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $450K has gone to businesses classed as snack bars and retail bakeries in Wichita County. Between 2020 and 2025, the population of Wichita County held about level, against +3.1% for the U.S.

How Wichita County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Wichita County, TX compared with Texas and the U.S.
MeasureWichita CountyTexasU.S.
Listings per 10k households11.011.89.8
Spending per listing$3.1M$3.4M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,5321,3351,369
Official establishment growth, 2019–2023+45.5%+37.6%+24.6%
Population growth, 2020–20250.0%+8.5%+3.1%
Spending per household on food away from home$3,454$3,970$4,070
Median household income$63,524$78,476$80,734
Groundwork market score2945

Official counts and lending

Businesses

Official establishments, 2019 to 2023
22 → 32All snack bars and retail bakeries · +45.5% over the period
Employees, 2023
309
Annual payroll, 2023
$4.9M
One-person businesses, 2023
9All snack bars and retail bakeries with no payroll
Map listings, September 2026
5418 chain locations
Listings at the U.S. rate for this spending
41The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$450K

SBA-backed loans to businesses classed as snack bars and retail bakeries in Wichita County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Wichita County

Population, 2025 estimate
129,5550.0% since 2020
Households
49,017
Median age
37.0
Homes lived in by their owners
61%
Vehicles per household
1.8
Land area
628 sq. mi.
People per square mile
207
Median household income
$63,524+30.6% vs. 2015–2019, before inflation
Average household income
$86,175
Median home value
$153,700
Jobs located here
50,556
Daytime population
130,005Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wichita County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for bakeries and dessert shops, numbered among those based in Texas, with Wichita County marked.

Top counties in Texas

Counties in Texas ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX90126.5$6.3M+21.9%#17 of 1,889
2Guadalupe County, TX80416.3$6.7M+15.8%#86 of 1,889
3Bastrop County, TX78277.3$5.5M+21.3%#118 of 1,889
4Medina County, TX76116.2$6.2M+11.4%#144 of 1,889
5Llano County, TX7487.4$5.1M+9.5%#195 of 1,889
6Wilson County, TX73158.2$5.1M+12.2%#210 of 1,889
7San Jacinto County, TX7165.5$6.2M+7.1%#240 of 1,889
8Coryell County, TX68176.3$5.6M+3.0%#316 of 1,889
9Aransas County, TX6797.2$5M+9.3%#342 of 1,889
10Fannin County, TX65129.4$3.9M+9.2%#404 of 1,889
120Wichita County, TX295411.0$3.1M0.0%#1,650 of 1,889

Other business types in Wichita County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Wichita County, TX?

Map listings as of September 2026 show 54 bakeries and dessert shops in Wichita County. 18 of them (33%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 32 businesses with payroll classed as snack bars and retail bakeries in 2023, up 45.5% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 9 one-person businesses without payroll.

How much do households in Wichita County, TX spend on food away from home?

About $169.3M a year, or $3,454 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 54 bakeries and dessert shops on map listings, it comes to $3.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 49,017 households in Wichita County and national spending patterns by income.

How does Wichita County, TX compare with the U.S. for bakeries and dessert shops?

Wichita County has 11.0 bakeries and dessert shops per 10,000 households, 12% above the U.S. rate of 9.8. Spending per shop is $3.1M, 24% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Wichita County would have about 41, against 54 on map listings. There is one business with payroll in the industry for every 1,532 households, against one for every 1,369 across the U.S. The official count rose 45.5% from 2019 to 2023, against +24.6% for the U.S.

How fast is Wichita County, TX growing?

Population estimates put Wichita County at 129,555 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,017 households. The median household income in Wichita County is $63,524 a year, 21% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wichita County scores 29 for bakeries and dessert shops (lower middle), #1,650 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wichita County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Wichita County

Screening a site or an acquisition in Wichita County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wichita County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.