County profile · Ohio
Defiance County, OH market data
How Defiance County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,292
- +0.1% since 2020
- Households
- 15,327
- Median household income
- $73,064
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $163,200
- Jobs located here
- 14,922
- Highest market score
- 73
- Dentists and orthodontists, #202 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Defiance County by name and distance, and the households and spending within reach. Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Defiance County has an estimated 38,292 people and 15,327 households. Between 2020 and 2025, the population of Defiance County grew 0.1%, slower than the U.S. (+3.1%). Median household income in Defiance County is $73,064, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.9%, before inflation.
Relative to the U.S., household spending in Defiance County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Defiance County, dentists and orthodontists (73), gyms and studios (67) and grocery stores (66) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #202 of 1,886 scored counties.
Defiance County is part of the Defiance area. Against the U.S., map listings per household run highest for gas stations (85% above the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in Defiance County
Highest Groundwork market score first. Each score compares Defiance County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 73 | #202 of 1,886 | 12 | 7.8 | $1.7M | 174 | 6 |
| Gyms, studios and classes | 67 | #343 of 2,088 | 14 | 9.1 | $838K | 127 | 3 |
| Grocery stores | 66 | #500 of 2,070 | 7 | 4.6 | $12.9M | 138 | 5 |
| Physical therapy | 64 | #344 of 1,422 | 7 | 4.6 | $2.9M | 122 | 4 |
| Barbershops | 61 | #419 of 1,356 | 5 | 3.3 | $2.9M | 153 | Under 3 |
| Gyms | 59 | #564 of 1,792 | 9 | 5.9 | $1.3M | 100 | 3 |
| Nail salons | 58 | #450 of 1,328 | 6 | 3.9 | $2.4M | 144 | Under 3 |
| Tire shops | 58 | #576 of 1,530 | 7 | 4.6 | $2.5M | 100 | Under 3 |
| Grocery and convenience stores | 57 | #905 of 2,402 | 30 | 19.6 | $3M | 89 | 8 |
| Clothing and shoe stores | 56 | #826 of 2,087 | 19 | 12.4 | $1.5M | 117 | 5 |
| Clothing, shoes and laundry | 55 | #918 of 2,210 | 27 | 17.6 | $1M | 119 | 5 |
| Convenience stores | 55 | #944 of 2,261 | 15 | 9.8 | $6M | 76 | 3 |
| Chiropractors | 53 | #653 of 1,490 | 8 | 5.2 | $2.6M | 108 | 5 |
| Real estate | 52 | #971 of 2,229 | 26 | 17.0 | Index only | 183 | 12 |
| Sit-down restaurants | 51 | #1,131 of 2,405 | 72 | 47.0 | $778K | 117 | 27 |
| Lawn, cleaning and pest control | 50 | #856 of 1,771 | 11 | 7.2 | $1.6M | 96 | 14 |
| Pet businesses | 50 | #1,095 of 2,200 | 17 | 11.1 | $709K | 81 | 7 |
| Doctors, dentists and clinics | 50 | #1,186 of 2,394 | 114 | 74.4 | $181K | 118 | 34 |
| Auto repair and car care | 50 | #1,234 of 2,401 | 66 | 43.1 | $265K | 99 | 25 |
| Optometrists and eye care | 49 | #705 of 1,302 | 7 | 4.6 | $2.9M | 94 | 3 |
| Coffee shops and cafes | 49 | #1,035 of 2,063 | 13 | 8.5 | $4.3M | 116 | 9 |
| Real estate agents and brokers | 48 | #1,150 of 2,176 | 25 | 16.3 | Index only | 151 | 8 |
| Auto repair shops | 48 | #1,287 of 2,378 | 39 | 25.4 | $448K | 101 | 20 |
| HVAC and plumbing | 47 | #967 of 1,707 | 11 | 7.2 | $3.6M | 75 | 7 |
| Primary care and pediatrics | 46 | #992 of 1,656 | 16 | 10.4 | $1.3M | 72 | 16 |
| Restaurants and cafes | 46 | #1,348 of 2,405 | 145 | 94.6 | $386K | 104 | 66 |
| Collision repair and body shops | 44 | #792 of 1,327 | 6 | 3.9 | $2.9M | 94 | 7 |
| Fast food and sandwich shops | 44 | #1,373 of 2,222 | 21 | 13.7 | $2.7M | 87 | 30 |
| Home repair trades | 43 | #1,384 of 2,057 | 23 | 15.0 | $1.7M | 70 | 14 |
| Funeral homes | 42 | #923 of 1,472 | 6 | 3.9 | $383K | 56 | 3 |
| Spas and skin care | 41 | #1,212 of 1,769 | 15 | 9.8 | $959K | 110 | 4 |
| Gas stations | 41 | #1,559 of 2,358 | 31 | 20.2 | $1.5M | 61 | 18 |
| Car washes and detailing | 40 | #992 of 1,451 | 10 | 6.5 | $1.7M | 69 | 3 |
| Salons, barbers and spas | 39 | #1,781 of 2,385 | 72 | 47.0 | $200K | 94 | 13 |
| Hair salons | 38 | #1,746 of 2,339 | 45 | 29.4 | $320K | 74 | 7 |
| Child care and preschools | 35 | #1,215 of 1,611 | 8 | 5.2 | $660K | 66 | 8 |
| Pizza | 35 | #1,637 of 2,090 | 19 | 12.4 | $2.9M | 58 | 30 |
| Landscaping and lawn care | 32 | #1,229 of 1,493 | 11 | 7.2 | $1.6M | 55 | 11 |
| Insurance agencies | 32 | #1,731 of 2,272 | 21 | 13.7 | $1.3M | 104 | 20 |
| Pet grooming and boarding | 31 | #1,166 of 1,461 | 8 | 5.2 | $1.5M | 59 | 4 |
| Bakeries and dessert shops | 29 | #1,651 of 1,889 | 18 | 11.7 | $3.1M | 75 | 12 |
| Roofing and gutters | 24 | #1,084 of 1,177 | 8 | 5.2 | $4.9M | 58 | 4 |
| Electricians | Not scored | Not scored | 4 | 2.6 | $9.8M | 82 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.6 | $3M | 67 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.6 | $3M | 111 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $9.4M | 75 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.0 | $3.9M | 194 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 2.0 | $6.9M | 28 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $5.9M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $17.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Defiance County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.5M | $1,140 | 119 |
| Gasoline and other fuels | $45.2M | $2,951 | 114 |
| Food away from home | $56M | $3,656 | 90 |
| Groceries | $90M | $5,870 | 93 |
| Personal care products and services | $14.4M | $939 | 93 |
| Child care and other personal services | $5.3M | $344 | 59 |
| Memberships, classes and admissions | $11.7M | $765 | 78 |
| Medical and dental services | $20.6M | $1,343 | 104 |
| Pets | $12.1M | $787 | 87 |
| Clothing, shoes and related services | $28.2M | $1,838 | 89 |
| Vehicle insurance | $27.5M | $1,796 | 92 |
| Home repairs, maintenance and insurance | $39.3M | $2,564 | 85 |
| Lawn care, cleaning and other household services | $17.8M | $1,162 | 82 |
| Rent and homeowner costs | $205.7M | $13,419 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Defiance County
- Population, 2025 estimate
- 38,292+0.1% since 2020
- Households
- 15,327
- Median age
- 40.9
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 411 sq. mi.
- People per square mile
- 93
- Median household income
- $73,064+21.9% vs. 2015–2019, before inflation
- Average household income
- $88,073
- Median home value
- $163,200
- Jobs located here
- 14,922
- Daytime population
- 36,059Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Defiance County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Defiance County, OH growing?
Population estimates put Defiance County at 38,292 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 15,327 households. Median household income rose 21.9% from the 2015–2019 survey, before inflation.
How much do households in Defiance County, OH spend?
Households in Defiance County spend about $205.7M a year on rent and homeowner costs, $90M on groceries and $56M on food away from home. Set against the U.S., households in Defiance County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Defiance County, OH?
The highest Groundwork market scores in Defiance County are for dentists and orthodontists (73), gyms and studios (67) and grocery stores (66). Defiance County ranks #202 of 1,886 scored counties for dentists and orthodontists.
How does Defiance County, OH compare with the U.S.?
The median household income in Defiance County is $73,064 a year, 10% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,200, against $332,700 for the U.S. For its number of households, Defiance County has the most map listings, relative to the U.S., for gas stations (85% above the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Defiance County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Defiance County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Defiance County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Defiance County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.