Groundwork

Beauty and personal care · County · North Dakota

Hair salons in Wells County, ND

How Wells County, ND compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
6
2 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.7M
On personal care products and services · $931 a household
Spending per listing
$277K
36% below the U.S.
Listings per 10k households
33.6
44% above the U.S.
Population, 2025
3,729
−5.9% since 2020

See the hair salons around any address in Wells County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 hair salons in Wells County. 2 of them (33%) are chain locations, against 14% across the U.S. That is 33.6 per 10,000 households, 44% above the U.S. rate of 23.4.

Household spending on personal care products and services in Wells County comes to about $1.7M a year: $931 per household, 7% below the U.S. average. That works out to $277K per salon, 36% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as beauty salons in Wells County: counts under 3 aren’t published. Official counts list 17 one-person businesses without payroll.

Between 2020 and 2025, the population of Wells County declined 5.9%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wells County compares

The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Wells County, ND compared with North Dakota and the U.S.
MeasureWells CountyNorth DakotaU.S.
Listings per 10k households33.623.823.4
Spending per listing$277K$421K$430K
Households per official establishmentn/a1,3791,535
Official establishment growth, 2019–2023n/a+2.6%+6.0%
Population growth, 2020–2025−5.9%+2.5%+3.1%
Spending per household on personal care products and services$931$1,002$1,005
Median household income$66,114$76,657$80,734
Groundwork market scoreNot scored37

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
62 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Wells County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wells County

Population, 2025 estimate
3,729−5.9% since 2020
Households
1,787
Median age
45.9
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
1,271 sq. mi.
People per square mile
3
Median household income
$66,114
Average household income
$96,130
Median home value
$114,500
Jobs located here
1,434
Daytime population
3,709Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wells County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Hair salons across North Dakota

Every North Dakota market ranked →

The highest-scoring counties in North Dakota for hair salons, numbered among those based in North Dakota, with Wells County marked.

Top counties in North Dakota

Counties in North Dakota ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1McKenzie County, ND76915.0$772K+2.8%#131 of 2,339
2Williams County, ND632818.5$584K+1.4%#528 of 2,339
3Richland County, ND621420.4$486K+1.2%#598 of 2,339
4Morton County, ND563222.9$442K+3.8%#890 of 2,339
5Barnes County, ND55816.3$567K−2.7%#902 of 2,339
6Grand Forks County, ND547122.7$420K+1.9%#978 of 2,339
7Walsh County, ND50613.6$698K−3.3%#1,148 of 2,339
8Ramsey County, ND45916.6$547K−0.4%#1,413 of 2,339
9Ward County, ND456723.5$433K−2.4%#1,427 of 2,339
10Burleigh County, ND4511728.4$376K+4.7%#1,443 of 2,339
Wells County, NDNot scored633.6$277K−5.9%

Other business types in Wells County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many hair salons are in Wells County, ND?

Wells County has 6 hair salons on map listings as of September 2026. 2 of them (33%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Wells County: counts under 3 are left out. Official counts also show 17 one-person businesses without payroll.

How much do households in Wells County, ND spend on personal care products and services?

About $1.7M a year, or $931 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 6 hair salons on map listings, it comes to $277K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 1,787 households in Wells County and national spending patterns by income.

How does Wells County, ND compare with the U.S. for hair salons?

Wells County has 33.6 hair salons per 10,000 households, 44% above the U.S. rate of 23.4. Spending per salon is $277K, 36% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Wells County would have about 4, against 6 on map listings.

How fast is Wells County, ND growing?

Population estimates put Wells County at 3,729 people in 2025, down 5.9% since 2020, against +3.1% for the U.S. It has 1,787 households. The median household income in Wells County is $66,114 a year, 18% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wells County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Wells County

Screening a site or an acquisition in Wells County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wells County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.