Groundwork

Food and drink · County · Michigan

Bakeries and dessert shops in Oceana County, MI

Competitor counts, household spending and official business counts for bakeries and dessert shops in Oceana County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #1,665 of 1,889 scored counties
#61 of 71 scored counties in Michigan

Listings
24
0 chain locations (0%)
Official establishments
6
All snack bars and retail bakeries
Household spending a year
$36.1M
On food away from home · $3,463 a household
Spending per listing
$1.5M
64% below the U.S.
Listings per 10k households
23.0
2.4 times the U.S.
Population, 2025
27,177
+1.7% since 2020

See the bakeries and dessert shops around any address in Oceana County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For bakeries and dessert shops, Oceana County has a Groundwork market score of 29 (lower middle): #1,665 of 1,889 scored counties and #61 of 71 scored counties in Michigan. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 24 bakeries and dessert shops in Oceana County. None of them are chain locations, against 35% across the U.S. Per 10,000 households, that is 23.0, 2.4 times the U.S. rate of 9.8.

Household spending on food away from home in Oceana County comes to about $36.1M a year: $3,463 per household, 15% below the U.S. average. That is about $1.5M of household spending for each shop on map listings, 64% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 6 businesses with payroll in Oceana County classed as snack bars and retail bakeries. That is one for every 1,737 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Between 2020 and 2025, the population of Oceana County grew 1.7%, slower than the U.S. (+3.1%).

How Oceana County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Oceana County, MI compared with Michigan and the U.S.
MeasureOceana CountyMichiganU.S.
Listings per 10k households23.09.09.8
Spending per listing$1.5M$4.3M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,7372,0151,369
Official establishment growth, 2019–2023n/a+16.5%+24.6%
Population growth, 2020–2025+1.7%+0.6%+3.1%
Spending per household on food away from home$3,463$3,875$4,070
Median household income$62,417$72,875$80,734
Groundwork market score2950

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 6All snack bars and retail bakeries
Employees, 2023
5
Annual payroll, 2023
$413K
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
240 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Oceana County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Oceana County

Population, 2025 estimate
27,177+1.7% since 2020
Households
10,419
Median age
44.4
Homes lived in by their owners
84%
Vehicles per household
2.0
Land area
538 sq. mi.
People per square mile
50
Median household income
$62,417+24.6% vs. 2015–2019, before inflation
Average household income
$82,476
Median home value
$190,100
Jobs located here
5,895
Daytime population
22,540Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Oceana County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for bakeries and dessert shops, numbered among those based in Michigan, with Oceana County marked.

Top counties in Michigan

Counties in Michigan ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Barry County, MI83104.1$9.6M+2.2%#58 of 1,889
2Cass County, MI7694.2$9M+0.2%#136 of 1,889
3Lapeer County, MI75205.7$6.8M+1.0%#164 of 1,889
4Monroe County, MI75386.0$6.6M+0.7%#165 of 1,889
5Allegan County, MI73347.5$5.4M+2.1%#208 of 1,889
6Clinton County, MI72227.0$6.1M+1.6%#218 of 1,889
7Ionia County, MI71125.1$7.2M−0.5%#231 of 1,889
8Branch County, MI70105.9$5.8M+2.5%#264 of 1,889
9St. Clair County, MI70446.5$5.8M+0.1%#265 of 1,889
10Ottawa County, MI69998.9$4.8M+3.9%#303 of 1,889
61Oceana County, MI292423.0$1.5M+1.7%#1,665 of 1,889

Other business types in Oceana County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Oceana County, MI?

Oceana County has 24 bakeries and dessert shops on map listings as of September 2026. None of them are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 6 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

How much do households in Oceana County, MI spend on food away from home?

About $36.1M a year, or $3,463 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 24 bakeries and dessert shops on map listings, it comes to $1.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 10,419 households in Oceana County and national spending patterns by income.

How does Oceana County, MI compare with the U.S. for bakeries and dessert shops?

Oceana County has 23.0 bakeries and dessert shops per 10,000 households, 2.4 times the U.S. rate of 9.8. Spending per shop is $1.5M, 64% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Oceana County would have about 9, against 24 on map listings. There is one business with payroll in the industry for every 1,737 households, against one for every 1,369 across the U.S.

How fast is Oceana County, MI growing?

Population estimates put Oceana County at 27,177 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,419 households. Median household income in Oceana County is $62,417, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Oceana County scores 29 for bakeries and dessert shops (lower middle), #1,665 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Oceana County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Oceana County

Screening a site or an acquisition in Oceana County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Oceana County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.