Fitness and classes · Metro area · Michigan
Martial arts and dance studios in the Midland, MI metro area
The martial arts and dance studios in the Midland, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #334 of 387 scored metro areas
#15 of 15 scored metro areas based in Michigan
- Listings
- 23
- 3 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $34M
- On memberships, classes and admissions · $972 a household
- Spending per listing
- $1.5M
- 27% below the U.S.
- Listings per 10k households
- 6.6
- 35% above the U.S.
- Population, 2025
- 83,754
- +0.3% since 2020
See the martial arts and dance studios around any address in the Midland metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Midland metro area scores 34 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #334 of 387 scored metro areas and #15 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
At $972 per household (in line with the U.S. average), households in the Midland metro area spend about $34M a year on memberships, classes and admissions. Spread across 23 martial arts and dance studios, that is $1.5M per studio, 27% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
There are 23 martial arts and dance studios on map listings in the Midland metro area as of September 2026. Of those, 3 are chain locations, or 13%, against 7% across the U.S. That comes to 6.6 for every 10,000 households, 35% above the U.S. rate of 4.9.
Official counts don’t publish a figure for sports, recreation and fine arts instruction in the Midland metro area, since they leave out counts under 3. Population estimates put the population change in the Midland metro area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%).
How the Midland metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.0 | 4.9 |
| Spending per listing | $1.5M | $2.3M | $2M |
| Households per official establishment | n/a | 5,646 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +11.6% | +11.1% |
| Population growth, 2020–2025 | +0.3% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $972 | $902 | $983 |
| Median household income | $77,705 | $72,875 | $80,734 |
| Groundwork market score | 34 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 233 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Midland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Midland metro area
- Population, 2025 estimate
- 83,754+0.3% since 2020
- Households
- 34,993
- Median age
- 42.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.8
- Land area
- 518 sq. mi.
- People per square mile
- 162
- Median household income
- $77,705+24.1% vs. 2015–2019, before inflation
- Average household income
- $104,160
- Median home value
- $195,400
- Jobs located here
- 33,850
- Daytime population
- 84,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Midland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for martial arts and dance studios, numbered among those based in Michigan, with the Midland metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Muskegon-Norton Shores, MI | 68 | 20 | 3.0 | $2.5M | +1.8% | #48 of 387 |
| 2Niles, MI | 67 | 19 | 3.0 | $2.8M | −1.3% | #51 of 387 |
| 3Traverse City, MI | 67 | 25 | 3.8 | $2.5M | +2.2% | #53 of 387 |
| 4Jackson, MI | 66 | 18 | 2.9 | $2.8M | −0.4% | #56 of 387 |
| 5Monroe, MI | 66 | 26 | 4.1 | $2.2M | +0.7% | #58 of 387 |
| 6Grand Rapids-Wyoming-Kentwood, MI | 65 | 177 | 4.0 | $2.4M | +2.8% | #63 of 387 |
| 7Detroit-Warren-Dearborn, MI | 62 | 740 | 4.2 | $2.3M | +0.1% | #82 of 387 |
| 8Bay City, MI | 56 | 15 | 3.3 | $2.2M | −1.6% | #129 of 387 |
| 9Lansing-East Lansing, MI | 54 | 92 | 4.7 | $1.8M | +1.4% | #150 of 387 |
| 10Ann Arbor, MI | 53 | 75 | 5.0 | $2.3M | −0.4% | #151 of 387 |
| 15Midland, MI | 34 | 23 | 6.6 | $1.5M | +0.3% | #334 of 387 |
Other business types in the Midland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms53
- Yoga, Pilates and fitness studios44
- Martial arts and dance studios34
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Midland, MI metro area?
As of September 2026, map listings count 23 martial arts and dance studios in the Midland metro area. 3 of them (13%) are chain locations. The listings count martial arts and dance studios. No official count is published for sports, recreation and fine arts instruction in the Midland metro area: counts under 3 are left out.
How much do households in the Midland, MI metro area spend on memberships, classes and admissions?
About $34M a year, or $972 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 23 martial arts and dance studios on map listings, it comes to $1.5M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 34,993 households in the Midland metro area and national spending patterns by income.
How does the Midland, MI metro area compare with the U.S. for martial arts and dance studios?
The Midland metro area has 6.6 martial arts and dance studios per 10,000 households, 35% above the U.S. rate of 4.9. Spending per studio is $1.5M, 27% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Midland metro area would have about 17, against 23 on map listings.
How fast is the Midland, MI metro area growing?
Population estimates put the Midland metro area at 83,754 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,993 households. The median household income in the Midland metro area is $77,705 a year, 4% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Midland metro area scores 34 for martial arts and dance studios (lower middle), #334 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Midland metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Midland metro area
Screening a site or an acquisition in the Midland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Midland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.