Beauty and personal care · County · Iowa
Salons, barbers and spas in Des Moines County, IA
How Des Moines County, IA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #2,196 of 2,385 scored counties
#69 of 72 scored counties in Iowa
- Listings
- 84
- 20 chain locations (24%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $15.4M
- On personal care products and services · $894 a household
- Spending per listing
- $183K
- 14% below the U.S.
- Listings per 10k households
- 48.9
- 4% above the U.S.
- Population, 2025
- 38,077
- −2.0% since 2020
See the salons, barbers and spas around any address in Des Moines County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Des Moines County is 27 (lower middle), #2,196 of 2,385 scored counties and #69 of 72 scored counties in Iowa. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 84 salons, barbers and spas in Des Moines County. Chain locations make up 24% of them, against 15% across the U.S. That is 48.9 per 10,000 households, 4% above the U.S. rate of 47.2.
At $894 per household (11% below the U.S. average), households in Des Moines County spend about $15.4M a year on personal care products and services. That works out to $183K per business, 14% below the U.S. figure of $213K.
Official counts show 16 businesses with payroll classed as personal care services in Des Moines County in 2023. That is one for every 1,074 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as personal care services in Des Moines County. Population estimates show Des Moines County declined 2.0% from 2020 to 2025, against +3.1% for the U.S.
How Des Moines County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Des Moines County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.9 | 40.0 | 47.2 |
| Spending per listing | $183K | $248K | $213K |
| Households per official establishment | 1,074 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | −2.0% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $894 | $990 | $1,005 |
| Median household income | $62,928 | $75,059 | $80,734 |
| Groundwork market score | 27 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 16
- Employees, 2023
- 35
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 170Businesses with no payroll
- Map listings, September 2026
- 8420 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as personal care services in Des Moines County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Des Moines County
- Population, 2025 estimate
- 38,077−2.0% since 2020
- Households
- 17,178
- Median age
- 42.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 416 sq. mi.
- People per square mile
- 92
- Median household income
- $62,928+22.8% vs. 2015–2019, before inflation
- Average household income
- $80,523
- Median home value
- $136,500
- Jobs located here
- 19,578
- Daytime population
- 39,488Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Des Moines County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Des Moines County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 69Des Moines County, IA | 27 | 84 | 48.9 | $183K | −2.0% | #2,196 of 2,385 |
Other business types in Des Moines County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas27
- Hair salons22
- Barbershops42
- Nail salons35
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Des Moines County, IA?
Des Moines County has 84 salons, barbers and spas on map listings as of September 2026. 20 of them (24%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 16 businesses with payroll classed as personal care services in 2023. Official counts also show 170 one-person businesses without payroll.
How much do households in Des Moines County, IA spend on personal care products and services?
About $15.4M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 84 salons, barbers and spas on map listings, it comes to $183K per business. It is estimated from the incomes of the 17,178 households in Des Moines County and national spending patterns by income.
How does Des Moines County, IA compare with the U.S. for salons, barbers and spas?
Des Moines County has 48.9 salons, barbers and spas per 10,000 households, 4% above the U.S. rate of 47.2. Spending per business is $183K, 14% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Des Moines County would have about 72, against 84 on map listings. There is one business with payroll in the industry for every 1,074 households, against one for every 804 across the U.S.
How fast is Des Moines County, IA growing?
Population estimates put Des Moines County at 38,077 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 17,178 households. Median household income in Des Moines County is $62,928, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Des Moines County scores 27 for salons, barbers and spas (lower middle), #2,196 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Des Moines County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Des Moines County
Screening a site or an acquisition in Des Moines County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.