Groundwork

Groceries and convenience · County · Iowa

Convenience stores in Des Moines County, IA

Competitor counts, household spending and official business counts for convenience stores in Des Moines County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #1,044 of 2,261 scored counties
#27 of 60 scored counties in Iowa

Listings
11
5 chain locations (45%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$97.3M
On groceries · $5,667 a household
Spending per listing
$8.8M
12% above the U.S.
Listings per 10k households
6.4
20% below the U.S.
Population, 2025
38,077
−2.0% since 2020

See the convenience stores around any address in Des Moines County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 11 convenience stores in Des Moines County. Of those, 5 are chain locations, or 45%, against 60% across the U.S. That comes to 6.4 for every 10,000 households, 20% below the U.S. rate of 8.0.

Households in Des Moines County spend about $97.3M a year on groceries, or $5,667 per household, 10% below the U.S. average. Spread across 11 convenience stores, that is $8.8M per store, 12% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

In 2023, official counts showed 5 businesses with payroll in Des Moines County classed as convenience stores. That is one for every 3,436 households, against one for every 3,493 across the U.S.

Population estimates put the population change in Des Moines County from 2020 to 2025 at −2.0%, against +3.1% for the U.S. Des Moines County scores 52 (upper middle) on the Groundwork market score for convenience stores, ranking #1,044 of 2,261 scored counties and #27 of 60 scored counties in Iowa.

How Des Moines County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Des Moines County, IA compared with Iowa and the U.S.
MeasureDes Moines CountyIowaU.S.
Listings per 10k households6.48.48.0
Spending per listing$8.8M$7.2M$7.9M
Households per official establishment3,43611,7473,493
Official establishment growth, 2019–2023n/a+67.2%+22.0%
Population growth, 2020–2025−2.0%+1.5%+3.1%
Spending per household on groceries$5,667$6,036$6,319
Median household income$62,928$75,059$80,734
Groundwork market score5251

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
16
Annual payroll, 2023
$336K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
115 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in Des Moines County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Des Moines County

Population, 2025 estimate
38,077−2.0% since 2020
Households
17,178
Median age
42.1
Homes lived in by their owners
75%
Vehicles per household
1.9
Land area
416 sq. mi.
People per square mile
92
Median household income
$62,928+22.8% vs. 2015–2019, before inflation
Average household income
$80,523
Median home value
$136,500
Jobs located here
19,578
Daytime population
39,488Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Des Moines County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for convenience stores, numbered among those based in Iowa, with Des Moines County marked.

Top counties in Iowa

Counties in Iowa ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA94276.4$10.7M+17.8%#12 of 2,261
2Johnson County, IA84294.6$13.4M+4.6%#97 of 2,261
3Polk County, IA841527.4$8.5M+4.8%#108 of 2,261
4Warren County, IA84167.7$8.3M+9.0%#109 of 2,261
5Story County, IA83164.1$14.5M+2.7%#114 of 2,261
6Linn County, IA76666.9$8.9M+0.7%#279 of 2,261
7Pottawattamie County, IA71256.6$9M−0.7%#404 of 2,261
8Madison County, IA7169.0$7M+3.8%#413 of 2,261
9Washington County, IA7055.6$10.8M+0.6%#421 of 2,261
10Marion County, IA70107.5$8.1M+2.3%#434 of 2,261
27Des Moines County, IA52116.4$8.8M−2.0%#1,044 of 2,261

Other business types in Des Moines County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in Des Moines County, IA?

Des Moines County has 11 convenience stores on map listings as of September 2026. 5 of them (45%) are chain locations. The listings count convenience stores without fuel. Official counts show 5 businesses with payroll classed as convenience stores in 2023.

How much do households in Des Moines County, IA spend on groceries?

About $97.3M a year, or $5,667 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 11 convenience stores on map listings, it comes to $8.8M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 17,178 households in Des Moines County and national spending patterns by income.

How does Des Moines County, IA compare with the U.S. for convenience stores?

Des Moines County has 6.4 convenience stores per 10,000 households, 20% below the U.S. rate of 8.0. Spending per store is $8.8M, 12% above the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Des Moines County would have about 12, against 11 on map listings. There is one business with payroll in the industry for every 3,436 households, against one for every 3,493 across the U.S.

How fast is Des Moines County, IA growing?

Population estimates put Des Moines County at 38,077 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 17,178 households. Median household income in Des Moines County is $62,928, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Des Moines County scores 52 for convenience stores (upper middle), #1,044 of 2,261 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Des Moines County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Des Moines County

Screening a site or an acquisition in Des Moines County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Des Moines County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.