Groundwork

Clothing and laundry · Metro area · Florida

Clothing and shoe stores in the Naples-Marco Island, FL metro area

How the Naples-Marco Island, FL metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #248 of 387 scored metro areas
#17 of 22 scored metro areas based in Florida

Listings
381
151 chain locations (40%)
Official establishments
227
−9.9% since 2019
Household spending a year
$358.5M
On clothing, shoes and related services · $2,161 a household
Spending per listing
$941K
26% below the U.S.
Listings per 10k households
23.0
42% above the U.S.
Population, 2025
417,131
+10.6% since 2020

See the clothing and shoe stores around any address in the Naples-Marco Island metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 381 clothing and shoe stores in the Naples-Marco Island metro area. 151 of them (40%) are chain locations, against 44% across the U.S. That is 23.0 per 10,000 households, 42% above the U.S. rate of 16.2.

At $2,161 per household (5% above the U.S. average), households in the Naples-Marco Island metro area spend about $358.5M a year on clothing, shoes and related services. That is about $941K of household spending for each store on map listings, 26% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 227 businesses with payroll in the Naples-Marco Island metro area classed as clothing and shoe stores, down 9.9% from 2019. That is one for every 731 households, against one for every 1,273 across the U.S. Official counts also show 252 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $30K has gone to businesses classed as clothing and shoe stores in the Naples-Marco Island metro area.

Population estimates show the Naples-Marco Island metro area grew 10.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Naples-Marco Island metro area scores 43 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #248 of 387 scored metro areas and #17 of 22 scored metro areas based in Florida.

How the Naples-Marco Island metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Naples-Marco Island, FL metro area compared with Florida and the U.S.
MeasureNaples-Marco Island metro areaFloridaU.S.
Listings per 10k households23.018.116.2
Spending per listing$941K$1.1M$1.3M
Households per official establishment7311,0541,273
Official establishment growth, 2019–2023−9.9%−9.5%−12.2%
Population growth, 2020–2025+10.6%+8.7%+3.1%
Spending per household on clothing, shoes and related services$2,161$1,922$2,055
Median household income$90,045$74,568$80,734
Groundwork market score4336

Official counts and lending

Businesses

Official establishments, 2019 to 2023
227−9.9% over the period
Employees, 2023
2,833
Annual payroll, 2023
$85.2M
One-person businesses, 2023
252Businesses with no payroll
Map listings, September 2026
381151 chain locations
Listings at the U.S. rate for this spending
282The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$30K

SBA-backed loans to businesses classed as clothing and shoe stores in the Naples-Marco Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Naples-Marco Island metro area

Population, 2025 estimate
417,131+10.6% since 2020
Households
165,875
Median age
51.4
Homes lived in by their owners
77%
Vehicles per household
1.7
Land area
1,997 sq. mi.
People per square mile
199
Median household income
$90,045+29.3% vs. 2015–2019, before inflation
Average household income
$145,201
Median home value
$540,700
Jobs located here
165,588
Daytime population
398,800Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Naples-Marco Island metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for clothing and shoe stores, numbered among those based in Florida, with the Naples-Marco Island metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL88365.1$3.6M+21.1%#6 of 387
2Punta Gorda, FL81717.8$2.3M+15.5%#16 of 387
3Homosassa Springs, FL80395.5$3.1M+11.1%#17 of 387
4Palm Bay-Melbourne-Titusville, FL8026210.2$1.9M+9.1%#19 of 387
5Lakeland-Winter Haven, FL792749.5$1.9M+19.8%#24 of 387
6Ocala, FL751529.2$1.8M+17.3%#37 of 387
7Port St. Lucie, FL7126913.1$1.4M+16.0%#57 of 387
8Deltona-Daytona Beach-Ormond Beach, FL6835212.0$1.5M+11.2%#73 of 387
9Sebring, FL685010.7$1.5M+9.7%#74 of 387
10Pensacola-Ferry Pass-Brent, FL6327513.6$1.4M+6.5%#112 of 387
17Naples-Marco Island, FL4338123.0$941K+10.6%#248 of 387

Other business types in the Naples-Marco Island metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Naples-Marco Island, FL metro area?

The Naples-Marco Island metro area has 381 clothing and shoe stores on map listings as of September 2026. 151 of them (40%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 227 businesses with payroll classed as clothing and shoe stores in 2023, down 9.9% from 2019. Another 252 one-person businesses have no payroll, by official counts.

How much do households in the Naples-Marco Island, FL metro area spend on clothing, shoes and related services?

About $358.5M a year, or $2,161 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 381 clothing and shoe stores on map listings, it comes to $941K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 165,875 households in the Naples-Marco Island metro area and national spending patterns by income.

How does the Naples-Marco Island, FL metro area compare with the U.S. for clothing and shoe stores?

The Naples-Marco Island metro area has 23.0 clothing and shoe stores per 10,000 households, 42% above the U.S. rate of 16.2. Spending per store is $941K, 26% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Naples-Marco Island metro area would have about 282, against 381 on map listings. There is one business with payroll in the industry for every 731 households, against one for every 1,273 across the U.S. The official count fell 9.9% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Naples-Marco Island, FL metro area growing?

Population estimates put the Naples-Marco Island metro area at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. The median household income in the Naples-Marco Island metro area is $90,045 a year, 12% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naples-Marco Island metro area scores 43 for clothing and shoe stores (lower middle), #248 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Naples-Marco Island metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Naples-Marco Island metro area

Screening a site or an acquisition in the Naples-Marco Island metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.