Beauty and personal care · Metro area · Florida
Barbershops in the Naples-Marco Island, FL metro area
The barbershops in the Naples-Marco Island, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #140 of 387 scored metro areas
#3 of 22 scored metro areas based in Florida
- Listings
- 78
- 12 chain locations (15%)
- Official establishments
- 24
- Businesses with payroll, 2023
- Household spending a year
- $168.6M
- On personal care products and services · $1,017 a household
- Spending per listing
- $2.2M
- 15% above the U.S.
- Listings per 10k households
- 4.7
- 11% below the U.S.
- Population, 2025
- 417,131
- +10.6% since 2020
See the barbershops around any address in the Naples-Marco Island metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Naples-Marco Island metro area comes to about $168.6M a year: $1,017 per household, in line with the U.S. average. That works out to $2.2M per shop, 15% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 78 barbershops on map listings in the Naples-Marco Island metro area as of September 2026. Chain locations make up 15% of them, against 12% across the U.S. That comes to 4.7 for every 10,000 households, 11% below the U.S. rate of 5.3.
Official counts show 24 businesses with payroll classed as barber shops in the Naples-Marco Island metro area in 2023. That is one for every 6,911 households, against one for every 16,589 across the U.S. Official counts also show 188 one-person businesses without payroll.
Between 2020 and 2025, the population of the Naples-Marco Island metro area grew 10.6%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Naples-Marco Island metro area is 56 (upper middle), #140 of 387 scored metro areas and #3 of 22 scored metro areas based in Florida.
How the Naples-Marco Island metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naples-Marco Island metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 7.1 | 5.3 |
| Spending per listing | $2.2M | $1.3M | $1.9M |
| Households per official establishment | 6,911 | 10,833 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.7% | +28.5% |
| Population growth, 2020–2025 | +10.6% | +8.7% | +3.1% |
| Spending per household on personal care products and services | $1,017 | $911 | $1,005 |
| Median household income | $90,045 | $74,568 | $80,734 |
| Groundwork market score | 56 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 188Businesses with no payroll
- Map listings, September 2026
- 7812 chain locations
- Listings at the U.S. rate for this spending
- 89The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Naples-Marco Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naples-Marco Island metro area
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naples-Marco Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for barbershops, numbered among those based in Florida, with the Naples-Marco Island metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 81 | 14 | 2.0 | $4.5M | +21.1% | #6 of 387 |
| 2Deltona-Daytona Beach-Ormond Beach, FL | 59 | 148 | 5.0 | $1.7M | +11.2% | #122 of 387 |
| 3Naples-Marco Island, FL | 56 | 78 | 4.7 | $2.2M | +10.6% | #140 of 387 |
| 4Punta Gorda, FL | 53 | 43 | 4.7 | $1.8M | +15.5% | #168 of 387 |
| 5Crestview-Fort Walton Beach-Destin, FL | 53 | 67 | 5.6 | $1.7M | +9.4% | #169 of 387 |
| 6Ocala, FL | 50 | 107 | 6.5 | $1.2M | +17.3% | #195 of 387 |
| 7North Port-Bradenton-Sarasota, FL | 49 | 210 | 5.4 | $1.8M | +13.2% | #200 of 387 |
| 8Gainesville, FL | 47 | 82 | 5.8 | $1.5M | +5.4% | #228 of 387 |
| 9Panama City-Panama City Beach, FL | 46 | 52 | 5.9 | $1.5M | +15.7% | #237 of 387 |
| 10Sebastian-Vero Beach-West Vero Corridor, FL | 43 | 45 | 6.4 | $1.4M | +7.7% | #262 of 387 |
Other business types in the Naples-Marco Island metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons41
- Barbershops56
- Nail salons38
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Naples-Marco Island, FL metro area?
As of September 2026, map listings count 78 barbershops in the Naples-Marco Island metro area. 12 of them (15%) are chain locations. The listings count barbershops. Official counts show 24 businesses with payroll classed as barber shops in 2023. Another 188 one-person businesses have no payroll, by official counts.
How much do households in the Naples-Marco Island, FL metro area spend on personal care products and services?
About $168.6M a year, or $1,017 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 78 barbershops on map listings, it comes to $2.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 165,875 households in the Naples-Marco Island metro area and national spending patterns by income.
How does the Naples-Marco Island, FL metro area compare with the U.S. for barbershops?
The Naples-Marco Island metro area has 4.7 barbershops per 10,000 households, 11% below the U.S. rate of 5.3. Spending per shop is $2.2M, 15% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Naples-Marco Island metro area would have about 89, against 78 on map listings. There is one business with payroll in the industry for every 6,911 households, against one for every 16,589 across the U.S.
How fast is the Naples-Marco Island, FL metro area growing?
Population estimates put the Naples-Marco Island metro area at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. The median household income in the Naples-Marco Island metro area is $90,045 a year, 12% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naples-Marco Island metro area scores 56 for barbershops (upper middle), #140 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naples-Marco Island metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Naples-Marco Island metro area
Screening a site or an acquisition in the Naples-Marco Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.