Pets · Metro area · Florida
Pet businesses in the Naples-Marco Island, FL metro area
The pet businesses in the Naples-Marco Island, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #85 of 387 scored metro areas
#4 of 22 scored metro areas based in Florida
- Listings
- 206
- 41 chain locations (20%)
- Official establishments
- 99
- +4.2% since 2019
- Household spending a year
- $173.1M
- On pets · $1,044 a household
- Spending per listing
- $840K
- 4% below the U.S.
- Listings per 10k households
- 12.4
- 19% above the U.S.
- Population, 2025
- 417,131
- +10.6% since 2020
See the pet businesses around any address in the Naples-Marco Island metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 206 pet businesses in the Naples-Marco Island metro area. Chain locations make up 20% of them, against 17% across the U.S. Per 10,000 households, that is 12.4, 19% above the U.S. rate of 10.4.
Households in the Naples-Marco Island metro area spend about $173.1M a year on pets, or $1,044 per household, 15% above the U.S. average. That works out to $840K per business, 4% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Naples-Marco Island metro area was 99 in 2023, up 4.2% from 2019. That is one for every 1,676 households, against one for every 1,852 across the U.S. Official counts also show 258 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $11.2M have gone to businesses classed as pet care, veterinarians and pet stores in the Naples-Marco Island metro area.
Between 2020 and 2025, the population of the Naples-Marco Island metro area grew 10.6%, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Naples-Marco Island metro area is 65 (upper middle), #85 of 387 scored metro areas and #4 of 22 scored metro areas based in Florida. That puts it in the top quarter of metro areas.
How the Naples-Marco Island metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Naples-Marco Island metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.4 | 11.4 | 10.4 |
| Spending per listing | $840K | $801K | $878K |
| Households per official establishment | 1,676 | 1,626 | 1,852 |
| Official establishment growth, 2019–2023 | +4.2% | +14.7% | +11.4% |
| Population growth, 2020–2025 | +10.6% | +8.7% | +3.1% |
| Spending per household on pets | $1,044 | $915 | $909 |
| Median household income | $90,045 | $74,568 | $80,734 |
| Groundwork market score | 65 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 99+4.2% over the period
- Employees, 2023
- 909
- Annual payroll, 2023
- $41.1M
- One-person businesses, 2023
- 258Businesses with no payroll
- Map listings, September 2026
- 20641 chain locations
- Listings at the U.S. rate for this spending
- 197The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $11.2M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Naples-Marco Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Naples-Marco Island metro area
- Population, 2025 estimate
- 417,131+10.6% since 2020
- Households
- 165,875
- Median age
- 51.4
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 1,997 sq. mi.
- People per square mile
- 199
- Median household income
- $90,045+29.3% vs. 2015–2019, before inflation
- Average household income
- $145,201
- Median home value
- $540,700
- Jobs located here
- 165,588
- Daytime population
- 398,800Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naples-Marco Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for pet businesses, numbered among those based in Florida, with the Naples-Marco Island metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 86 | 54 | 7.7 | $1.2M | +21.1% | #5 of 387 |
| 2Lakeland-Winter Haven, FL | 79 | 229 | 7.9 | $1M | +19.8% | #19 of 387 |
| 3Pensacola-Ferry Pass-Brent, FL | 67 | 235 | 11.7 | $774K | +6.5% | #71 of 387 |
| 4Naples-Marco Island, FL | 65 | 206 | 12.4 | $840K | +10.6% | #85 of 387 |
| 5Orlando-Kissimmee-Sanford, FL | 64 | 1,105 | 10.8 | $864K | +10.3% | #90 of 387 |
| 6Jacksonville, FL | 60 | 758 | 11.4 | $827K | +10.7% | #115 of 387 |
| 7Cape Coral-Fort Myers, FL | 60 | 379 | 11.6 | $791K | +14.4% | #116 of 387 |
| 8Miami-Fort Lauderdale-West Palm Beach, FL | 59 | 2,485 | 10.6 | $884K | +4.2% | #124 of 387 |
| 9Palm Bay-Melbourne-Titusville, FL | 59 | 297 | 11.5 | $810K | +9.1% | #128 of 387 |
| 10Sebring, FL | 59 | 45 | 9.6 | $767K | +9.7% | #129 of 387 |
Other business types in the Naples-Marco Island metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses65
- Veterinarians72
- Pet grooming and boarding60
- Pet stores55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Naples-Marco Island, FL metro area?
There are 206 pet businesses on map listings in the Naples-Marco Island metro area as of September 2026. 41 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 99 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 4.2% from 2019. Another 258 one-person businesses have no payroll, by official counts.
How much do households in the Naples-Marco Island, FL metro area spend on pets?
About $173.1M a year, or $1,044 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 206 pet businesses on map listings, it comes to $840K per business. It is estimated from the incomes of the 165,875 households in the Naples-Marco Island metro area and national spending patterns by income.
How does the Naples-Marco Island, FL metro area compare with the U.S. for pet businesses?
The Naples-Marco Island metro area has 12.4 pet businesses per 10,000 households, 19% above the U.S. rate of 10.4. Spending per business is $840K, 4% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Naples-Marco Island metro area would have about 197, against 206 on map listings. There is one business with payroll in the industry for every 1,676 households, against one for every 1,852 across the U.S. The official count rose 4.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Naples-Marco Island, FL metro area growing?
Population estimates put the Naples-Marco Island metro area at 417,131 people in 2025, up 10.6% since 2020, faster than the U.S. (+3.1%). It has 165,875 households. The median household income in the Naples-Marco Island metro area is $90,045 a year, 12% above the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Naples-Marco Island metro area scores 65 for pet businesses (upper middle), #85 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naples-Marco Island metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Naples-Marco Island metro area
Screening a site or an acquisition in the Naples-Marco Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naples-Marco Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.