Beauty and personal care · County · Alaska
Salons, barbers and spas in Matanuska-Susitna Borough, AK
The salons, barbers and spas in Matanuska-Susitna Borough, AK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #580 of 2,385 scored counties
#1 of 7 scored counties in Alaska
- Listings
- 170
- 20 chain locations (12%)
- Official establishments
- 41
- +78.3% since 2019
- Household spending a year
- $43.2M
- On personal care products and services · $1,084 a household
- Spending per listing
- $254K
- 20% above the U.S.
- Listings per 10k households
- 42.6
- 10% below the U.S.
- Population, 2025
- 118,666
- +10.4% since 2020
See the salons, barbers and spas around any address in Matanuska-Susitna Borough
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 170 salons, barbers and spas in Matanuska-Susitna Borough. 20 of them (12%) are chain locations, against 15% across the U.S. That comes to 42.6 for every 10,000 households, 10% below the U.S. rate of 47.2.
Household spending on personal care products and services in Matanuska-Susitna Borough comes to about $43.2M a year: $1,084 per household, 8% above the U.S. average. That is about $254K of household spending for each business on map listings, 20% above the U.S. figure of $213K.
Official counts show 41 businesses with payroll classed as personal care services in Matanuska-Susitna Borough in 2023, up 78.3% from 2019. That is one for every 972 households, against one for every 804 across the U.S. Official counts also show 293 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $96K have gone to businesses classed as personal care services in Matanuska-Susitna Borough.
Between 2020 and 2025, the population of Matanuska-Susitna Borough grew 10.4%, faster than the U.S. (+3.1%). Matanuska-Susitna Borough scores 62 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #580 of 2,385 scored counties and #1 of 7 scored counties in Alaska. That puts it in the top quarter of counties.
How Matanuska-Susitna Borough compares
The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Matanuska-Susitna Borough | Alaska | U.S. |
|---|---|---|---|
| Listings per 10k households | 42.6 | 39.2 | 47.2 |
| Spending per listing | $254K | $279K | $213K |
| Households per official establishment | 972 | 939 | 804 |
| Official establishment growth, 2019–2023 | +78.3% | +18.5% | +14.1% |
| Population growth, 2020–2025 | +10.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,084 | $1,095 | $1,005 |
| Median household income | $94,031 | $92,788 | $80,734 |
| Groundwork market score | 62 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 41+78.3% over the period
- Employees, 2023
- 145
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- 293Businesses with no payroll
- Map listings, September 2026
- 17020 chain locations
- Listings at the U.S. rate for this spending
- 203The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $96K
SBA-backed loans to businesses classed as personal care services in Matanuska-Susitna Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Matanuska-Susitna Borough
- Population, 2025 estimate
- 118,666+10.4% since 2020
- Households
- 39,869
- Median age
- 37.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 24,703 sq. mi.
- People per square mile
- 5
- Median household income
- $94,031+24.6% vs. 2015–2019, before inflation
- Average household income
- $115,954
- Median home value
- $346,600
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Matanuska-Susitna Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alaska
Every Alaska market ranked →The highest-scoring counties in Alaska for salons, barbers and spas, numbered among those based in Alaska, with Matanuska-Susitna Borough marked.
Top counties in Alaska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Matanuska-Susitna Borough, AK | 62 | 170 | 42.6 | $254K | +10.4% | #580 of 2,385 |
| 2Ketchikan Gateway Borough, AK | 61 | 16 | 27.9 | $383K | −2.6% | #594 of 2,385 |
| 3Fairbanks North Star Borough, AK | 53 | 120 | 33.0 | $326K | −1.4% | #969 of 2,385 |
| 4Kenai Peninsula Borough, AK | 52 | 105 | 43.1 | $237K | +5.1% | #1,064 of 2,385 |
| 5Juneau City and Borough, AK | 51 | 53 | 40.3 | $283K | −1.8% | #1,090 of 2,385 |
| 6Kodiak Island Borough, AK | 46 | 19 | 40.9 | $251K | −5.0% | #1,400 of 2,385 |
| 7Anchorage Municipality, AK | 42 | 530 | 48.8 | $237K | −1.3% | #1,617 of 2,385 |
Other business types in Matanuska-Susitna Borough
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons65
- Barbershops90
- Nail salons81
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Matanuska-Susitna Borough, AK?
Matanuska-Susitna Borough has 170 salons, barbers and spas on map listings as of September 2026. 20 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 41 businesses with payroll classed as personal care services in 2023, up 78.3% from 2019. Another 293 one-person businesses have no payroll, by official counts.
How much do households in Matanuska-Susitna Borough, AK spend on personal care products and services?
About $43.2M a year, or $1,084 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 170 salons, barbers and spas on map listings, it comes to $254K per business. It is estimated from the incomes of the 39,869 households in Matanuska-Susitna Borough and national spending patterns by income.
How does Matanuska-Susitna Borough, AK compare with the U.S. for salons, barbers and spas?
Matanuska-Susitna Borough has 42.6 salons, barbers and spas per 10,000 households, 10% below the U.S. rate of 47.2. Spending per business is $254K, 20% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Matanuska-Susitna Borough would have about 203, against 170 on map listings. There is one business with payroll in the industry for every 972 households, against one for every 804 across the U.S. The official count rose 78.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Matanuska-Susitna Borough, AK growing?
Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matanuska-Susitna Borough scores 62 for salons, barbers and spas (upper middle), #580 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Matanuska-Susitna Borough
Screening a site or an acquisition in Matanuska-Susitna Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.