Groundwork

Beauty and personal care · County · Alaska

Hair salons in Matanuska-Susitna Borough, AK

The hair salons in Matanuska-Susitna Borough, AK, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #465 of 2,339 scored counties
#1 of 7 scored counties in Alaska

Listings
95
13 chain locations (14%)
Official establishments
23
Businesses with payroll, 2023
Household spending a year
$43.2M
On personal care products and services · $1,084 a household
Spending per listing
$455K
6% above the U.S.
Listings per 10k households
23.8
2% above the U.S.
Population, 2025
118,666
+10.4% since 2020

See the hair salons around any address in Matanuska-Susitna Borough

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,084 per household (8% above the U.S. average), households in Matanuska-Susitna Borough spend about $43.2M a year on personal care products and services. That works out to $455K per salon, 6% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 95 hair salons on map listings in Matanuska-Susitna Borough as of September 2026. 13 of them (14%) are chain locations, against 14% across the U.S. That comes to 23.8 for every 10,000 households, 2% above the U.S. rate of 23.4.

In 2023, official counts showed 23 businesses with payroll in Matanuska-Susitna Borough classed as beauty salons. That is one for every 1,733 households, against one for every 1,535 across the U.S. Official counts also show 203 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $96K have gone to businesses classed as beauty salons in Matanuska-Susitna Borough.

Population estimates put the population change in Matanuska-Susitna Borough from 2020 to 2025 at +10.4%, faster than the U.S. (+3.1%). Matanuska-Susitna Borough scores 65 (upper middle) on the Groundwork market score for hair salons, ranking #465 of 2,339 scored counties and #1 of 7 scored counties in Alaska. That puts it in the top quarter of counties.

How Matanuska-Susitna Borough compares

The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Matanuska-Susitna Borough, AK compared with Alaska and the U.S.
MeasureMatanuska-Susitna BoroughAlaskaU.S.
Listings per 10k households23.819.823.4
Spending per listing$455K$553K$430K
Households per official establishment1,7331,8921,535
Official establishment growth, 2019–2023n/a+10.0%+6.0%
Population growth, 2020–2025+10.4%+0.6%+3.1%
Spending per household on personal care products and services$1,084$1,095$1,005
Median household income$94,031$92,788$80,734
Groundwork market score6568

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 23
Employees, 2023
79
Annual payroll, 2023
$2.1M
One-person businesses, 2023
203Businesses with no payroll
Map listings, September 2026
9513 chain locations
Listings at the U.S. rate for this spending
101The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$96K

SBA-backed loans to businesses classed as beauty salons in Matanuska-Susitna Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Matanuska-Susitna Borough

Population, 2025 estimate
118,666+10.4% since 2020
Households
39,869
Median age
37.2
Homes lived in by their owners
77%
Vehicles per household
2.2
Land area
24,703 sq. mi.
People per square mile
5
Median household income
$94,031+24.6% vs. 2015–2019, before inflation
Average household income
$115,954
Median home value
$346,600
Jobs located here
n/a
Daytime population
n/aResidents who don’t work, plus everyone whose job is here

Looking at a specific site in Matanuska-Susitna Borough?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Alaska

Every Alaska market ranked →

The highest-scoring counties in Alaska for hair salons, numbered among those based in Alaska, with Matanuska-Susitna Borough marked.

Top counties in Alaska

Counties in Alaska ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Matanuska-Susitna Borough, AK659523.8$455K+10.4%#465 of 2,339
2Fairbanks North Star Borough, AK635414.9$724K−1.4%#518 of 2,339
3Kenai Peninsula Borough, AK634719.3$529K+5.1%#538 of 2,339
4Ketchikan Gateway Borough, AK58915.7$681K−2.6%#761 of 2,339
5Juneau City and Borough, AK552922.0$517K−1.8%#907 of 2,339
6Anchorage Municipality, AK5326924.8$467K−1.3%#1,012 of 2,339
7Kodiak Island Borough, AK451123.7$433K−5.0%#1,426 of 2,339

Other business types in Matanuska-Susitna Borough

Each with its Groundwork market score here, out of 100, where it has one.

Beauty and personal care

Funeral services

Questions

How many hair salons are in Matanuska-Susitna Borough, AK?

As of September 2026, map listings count 95 hair salons in Matanuska-Susitna Borough. 13 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 23 businesses with payroll classed as beauty salons in 2023. Another 203 one-person businesses have no payroll, by official counts.

How much do households in Matanuska-Susitna Borough, AK spend on personal care products and services?

About $43.2M a year, or $1,084 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 95 hair salons on map listings, it comes to $455K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 39,869 households in Matanuska-Susitna Borough and national spending patterns by income.

How does Matanuska-Susitna Borough, AK compare with the U.S. for hair salons?

Matanuska-Susitna Borough has 23.8 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $455K, 6% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Matanuska-Susitna Borough would have about 101, against 95 on map listings. There is one business with payroll in the industry for every 1,733 households, against one for every 1,535 across the U.S.

How fast is Matanuska-Susitna Borough, AK growing?

Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matanuska-Susitna Borough scores 65 for hair salons (upper middle), #465 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Matanuska-Susitna Borough

Screening a site or an acquisition in Matanuska-Susitna Borough?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.