Beauty and personal care · County · Alaska
Salons, barbers and spas in Kenai Peninsula Borough, AK
How Kenai Peninsula Borough, AK compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,064 of 2,385 scored counties
#4 of 7 scored counties in Alaska
- Listings
- 105
- 9 chain locations (9%)
- Official establishments
- 30
- +25.0% since 2019
- Household spending a year
- $24.9M
- On personal care products and services · $1,020 a household
- Spending per listing
- $237K
- 11% above the U.S.
- Listings per 10k households
- 43.1
- 9% below the U.S.
- Population, 2025
- 61,951
- +5.1% since 2020
See the salons, barbers and spas around any address in Kenai Peninsula Borough
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,020 per household (2% above the U.S. average), households in Kenai Peninsula Borough spend about $24.9M a year on personal care products and services. That works out to $237K per business, 11% above the U.S. figure of $213K.
Kenai Peninsula Borough has 105 salons, barbers and spas on map listings as of September 2026. 9 of them (9%) are chain locations, against 15% across the U.S. That is 43.1 per 10,000 households, 9% below the U.S. rate of 47.2.
In 2023, official counts showed 30 businesses with payroll in Kenai Peninsula Borough classed as personal care services, up 25.0% from 2019. That is one for every 812 households, against one for every 804 across the U.S. Another 117 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $210K have gone to businesses classed as personal care services in Kenai Peninsula Borough.
Population estimates put the population change in Kenai Peninsula Borough from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%). For salons, barbers and spas, Kenai Peninsula Borough has a Groundwork market score of 52 (upper middle): #1,064 of 2,385 scored counties and #4 of 7 scored counties in Alaska.
How Kenai Peninsula Borough compares
The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kenai Peninsula Borough | Alaska | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.1 | 39.2 | 47.2 |
| Spending per listing | $237K | $279K | $213K |
| Households per official establishment | 812 | 939 | 804 |
| Official establishment growth, 2019–2023 | +25.0% | +18.5% | +14.1% |
| Population growth, 2020–2025 | +5.1% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $1,095 | $1,005 |
| Median household income | $80,538 | $92,788 | $80,734 |
| Groundwork market score | 52 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 30+25.0% over the period
- Employees, 2023
- 86
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 117Businesses with no payroll
- Map listings, September 2026
- 1059 chain locations
- Listings at the U.S. rate for this spending
- 117The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $210K
SBA-backed loans to businesses classed as personal care services in Kenai Peninsula Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kenai Peninsula Borough
- Population, 2025 estimate
- 61,951+5.1% since 2020
- Households
- 24,371
- Median age
- 42.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 16,017 sq. mi.
- People per square mile
- 4
- Median household income
- $80,538+21.9% vs. 2015–2019, before inflation
- Average household income
- $105,973
- Median home value
- $323,200
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Kenai Peninsula Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Alaska
Every Alaska market ranked →The highest-scoring counties in Alaska for salons, barbers and spas, numbered among those based in Alaska, with Kenai Peninsula Borough marked.
Top counties in Alaska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Matanuska-Susitna Borough, AK | 62 | 170 | 42.6 | $254K | +10.4% | #580 of 2,385 |
| 2Ketchikan Gateway Borough, AK | 61 | 16 | 27.9 | $383K | −2.6% | #594 of 2,385 |
| 3Fairbanks North Star Borough, AK | 53 | 120 | 33.0 | $326K | −1.4% | #969 of 2,385 |
| 4Kenai Peninsula Borough, AK | 52 | 105 | 43.1 | $237K | +5.1% | #1,064 of 2,385 |
| 5Juneau City and Borough, AK | 51 | 53 | 40.3 | $283K | −1.8% | #1,090 of 2,385 |
| 6Kodiak Island Borough, AK | 46 | 19 | 40.9 | $251K | −5.0% | #1,400 of 2,385 |
| 7Anchorage Municipality, AK | 42 | 530 | 48.8 | $237K | −1.3% | #1,617 of 2,385 |
Other business types in Kenai Peninsula Borough
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons63
- Barbershops83
- Nail salons80
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Kenai Peninsula Borough, AK?
Map listings as of September 2026 show 105 salons, barbers and spas in Kenai Peninsula Borough. 9 of them (9%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 30 businesses with payroll classed as personal care services in 2023, up 25.0% from 2019. Official counts list 117 one-person businesses without payroll.
How much do households in Kenai Peninsula Borough, AK spend on personal care products and services?
About $24.9M a year, or $1,020 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 105 salons, barbers and spas on map listings, it comes to $237K per business. It is estimated from the incomes of the 24,371 households in Kenai Peninsula Borough and national spending patterns by income.
How does Kenai Peninsula Borough, AK compare with the U.S. for salons, barbers and spas?
Kenai Peninsula Borough has 43.1 salons, barbers and spas per 10,000 households, 9% below the U.S. rate of 47.2. Spending per business is $237K, 11% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Kenai Peninsula Borough would have about 117, against 105 on map listings. There is one business with payroll in the industry for every 812 households, against one for every 804 across the U.S. The official count rose 25.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is Kenai Peninsula Borough, AK growing?
Population estimates put Kenai Peninsula Borough at 61,951 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 24,371 households. The median household income in Kenai Peninsula Borough is $80,538 a year, in line with the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kenai Peninsula Borough scores 52 for salons, barbers and spas (upper middle), #1,064 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kenai Peninsula Borough. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Kenai Peninsula Borough
Screening a site or an acquisition in Kenai Peninsula Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.