Beauty and personal care · County · Alaska
Nail salons in Matanuska-Susitna Borough, AK
The nail salons in Matanuska-Susitna Borough, AK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #38 of 1,328 scored counties
#1 of 5 scored counties in Alaska
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $43.2M
- On personal care products and services · $1,084 a household
- Spending per listing
- $3.3M
- 99% above the U.S.
- Listings per 10k households
- 3.3
- 45% below the U.S.
- Population, 2025
- 118,666
- +10.4% since 2020
See the nail salons around any address in Matanuska-Susitna Borough
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Matanuska-Susitna Borough is 81 (high), #38 of 1,328 scored counties and #1 of 5 scored counties in Alaska. That puts it in the top 10% of counties for nail salons.
Household spending on personal care products and services in Matanuska-Susitna Borough comes to about $43.2M a year: $1,084 per household, 8% above the U.S. average. Spread across 13 nail salons, that is $3.3M per salon, 99% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 13 nail salons on map listings in Matanuska-Susitna Borough as of September 2026. Of those, 5 are chain locations, or 38%, against 27% across the U.S. Per 10,000 households, that is 3.3, 45% below the U.S. rate of 6.0.
Official counts show 8 businesses with payroll classed as nail salons in Matanuska-Susitna Borough in 2023. That is one for every 4,984 households, against one for every 3,754 across the U.S. Between 2020 and 2025, the population of Matanuska-Susitna Borough grew 10.4%, faster than the U.S. (+3.1%).
How Matanuska-Susitna Borough compares
The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Matanuska-Susitna Borough | Alaska | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 4.2 | 6.0 |
| Spending per listing | $3.3M | $2.6M | $1.7M |
| Households per official establishment | 4,984 | 4,435 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +74.3% | +23.2% |
| Population growth, 2020–2025 | +10.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,084 | $1,095 | $1,005 |
| Median household income | $94,031 | $92,788 | $80,734 |
| Groundwork market score | 81 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 31
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Matanuska-Susitna Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Matanuska-Susitna Borough
- Population, 2025 estimate
- 118,666+10.4% since 2020
- Households
- 39,869
- Median age
- 37.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 24,703 sq. mi.
- People per square mile
- 5
- Median household income
- $94,031+24.6% vs. 2015–2019, before inflation
- Average household income
- $115,954
- Median home value
- $346,600
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Matanuska-Susitna Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alaska
Every Alaska market ranked →The highest-scoring counties in Alaska for nail salons, numbered among those based in Alaska, with Matanuska-Susitna Borough marked.
Top counties in Alaska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Matanuska-Susitna Borough, AK | 81 | 13 | 3.3 | $3.3M | +10.4% | #38 of 1,328 |
| 2Kenai Peninsula Borough, AK | 80 | 9 | 3.7 | $2.8M | +5.1% | #49 of 1,328 |
| 3Juneau City and Borough, AK | 53 | 6 | 4.6 | $2.5M | −1.8% | #583 of 1,328 |
| 4Fairbanks North Star Borough, AK | 53 | 17 | 4.7 | $2.3M | −1.4% | #588 of 1,328 |
| 5Anchorage Municipality, AK | 50 | 62 | 5.7 | $2M | −1.3% | #699 of 1,328 |
Other business types in Matanuska-Susitna Borough
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons65
- Barbershops90
- Nail salons81
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Matanuska-Susitna Borough, AK?
As of September 2026, map listings count 13 nail salons in Matanuska-Susitna Borough. 5 of them (38%) are chain locations. The listings count nail salons. Official counts show 8 businesses with payroll classed as nail salons in 2023. Official counts list 24 one-person businesses without payroll.
How much do households in Matanuska-Susitna Borough, AK spend on personal care products and services?
About $43.2M a year, or $1,084 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 13 nail salons on map listings, it comes to $3.3M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 39,869 households in Matanuska-Susitna Borough and national spending patterns by income.
How does Matanuska-Susitna Borough, AK compare with the U.S. for nail salons?
Matanuska-Susitna Borough has 3.3 nail salons per 10,000 households, 45% below the U.S. rate of 6.0. Spending per salon is $3.3M, 99% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Matanuska-Susitna Borough would have about 26, against 13 on map listings. There is one business with payroll in the industry for every 4,984 households, against one for every 3,754 across the U.S.
How fast is Matanuska-Susitna Borough, AK growing?
Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matanuska-Susitna Borough scores 81 for nail salons (high), #38 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Matanuska-Susitna Borough
Screening a site or an acquisition in Matanuska-Susitna Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.