Beauty and personal care · County · Alaska
Spas and skin care studios in Matanuska-Susitna Borough, AK
The spas and skin care studios in Matanuska-Susitna Borough, AK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #431 of 1,769 scored counties
#1 of 6 scored counties in Alaska
- Listings
- 48
- 1 chain location (2%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $43.2M
- On personal care products and services · $1,084 a household
- Spending per listing
- $901K
- 3% above the U.S.
- Listings per 10k households
- 12.0
- 4% above the U.S.
- Population, 2025
- 118,666
- +10.4% since 2020
See the spas and skin care studios around any address in Matanuska-Susitna Borough
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 48 spas and skin care studios in Matanuska-Susitna Borough. One of them (2%) is a chain location, against 10% across the U.S. That comes to 12.0 for every 10,000 households, 4% above the U.S. rate of 11.5.
At $1,084 per household (8% above the U.S. average), households in Matanuska-Susitna Borough spend about $43.2M a year on personal care products and services. That is about $901K of household spending for each studio on map listings, 3% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 8 businesses with payroll classed as other personal care services in Matanuska-Susitna Borough in 2023. That is one for every 4,984 households, against one for every 4,055 across the U.S.
Population estimates put the population change in Matanuska-Susitna Borough from 2020 to 2025 at +10.4%, faster than the U.S. (+3.1%). The Groundwork market score for spas and skin care studios in Matanuska-Susitna Borough is 63 (upper middle), #431 of 1,769 scored counties and #1 of 6 scored counties in Alaska. That puts it in the top quarter of counties.
How Matanuska-Susitna Borough compares
The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Matanuska-Susitna Borough | Alaska | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 11.6 | 11.5 |
| Spending per listing | $901K | $940K | $876K |
| Households per official establishment | 4,984 | 3,921 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +29.8% |
| Population growth, 2020–2025 | +10.4% | +0.6% | +3.1% |
| Spending per household on personal care products and services | $1,084 | $1,095 | $1,005 |
| Median household income | $94,031 | $92,788 | $80,734 |
| Groundwork market score | 63 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 481 chain location
- Listings at the U.S. rate for this spending
- 49The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Matanuska-Susitna Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Matanuska-Susitna Borough
- Population, 2025 estimate
- 118,666+10.4% since 2020
- Households
- 39,869
- Median age
- 37.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 24,703 sq. mi.
- People per square mile
- 5
- Median household income
- $94,031+24.6% vs. 2015–2019, before inflation
- Average household income
- $115,954
- Median home value
- $346,600
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Matanuska-Susitna Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Alaska
Every Alaska market ranked →The highest-scoring counties in Alaska for spas and skin care studios, numbered among those based in Alaska, with Matanuska-Susitna Borough marked.
Top counties in Alaska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Matanuska-Susitna Borough, AK | 63 | 48 | 12.0 | $901K | +10.4% | #431 of 1,769 |
| 2Juneau City and Borough, AK | 55 | 13 | 9.9 | $1.2M | −1.8% | #697 of 1,769 |
| 3Fairbanks North Star Borough, AK | 46 | 37 | 10.2 | $1.1M | −1.4% | #1,016 of 1,769 |
| 4Kenai Peninsula Borough, AK | 37 | 42 | 17.2 | $592K | +5.1% | #1,378 of 1,769 |
| 5Anchorage Municipality, AK | 36 | 147 | 13.5 | $855K | −1.3% | #1,390 of 1,769 |
| 6Kodiak Island Borough, AK | 33 | 6 | 12.9 | $794K | −5.0% | #1,463 of 1,769 |
Other business types in Matanuska-Susitna Borough
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons65
- Barbershops90
- Nail salons81
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Matanuska-Susitna Borough, AK?
There are 48 spas and skin care studios on map listings in Matanuska-Susitna Borough as of September 2026. One of them (2%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 8 businesses with payroll classed as other personal care services in 2023.
How much do households in Matanuska-Susitna Borough, AK spend on personal care products and services?
About $43.2M a year, or $1,084 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 48 spas and skin care studios on map listings, it comes to $901K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 39,869 households in Matanuska-Susitna Borough and national spending patterns by income.
How does Matanuska-Susitna Borough, AK compare with the U.S. for spas and skin care studios?
Matanuska-Susitna Borough has 12.0 spas and skin care studios per 10,000 households, 4% above the U.S. rate of 11.5. Spending per studio is $901K, 3% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Matanuska-Susitna Borough would have about 49, against 48 on map listings. There is one business with payroll in the industry for every 4,984 households, against one for every 4,055 across the U.S.
How fast is Matanuska-Susitna Borough, AK growing?
Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matanuska-Susitna Borough scores 63 for spas and skin care studios (upper middle), #431 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Matanuska-Susitna Borough
Screening a site or an acquisition in Matanuska-Susitna Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.