Fitness and classes · County · Alaska
Gyms and studios in Matanuska-Susitna Borough, AK
The gyms and studios in Matanuska-Susitna Borough, AK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #326 of 2,088 scored counties
#1 of 7 scored counties in Alaska
- Listings
- 70
- 4 chain locations (6%)
- Official establishments
- 23
- +9.5% since 2019
- Household spending a year
- $49.6M
- On memberships, classes and admissions · $1,244 a household
- Spending per listing
- $709K
- 7% above the U.S.
- Listings per 10k households
- 17.6
- 18% above the U.S.
- Population, 2025
- 118,666
- +10.4% since 2020
See the gyms and studios around any address in Matanuska-Susitna Borough
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 70 gyms and studios in Matanuska-Susitna Borough. Of those, 4 are chain locations, or 6%, against 20% across the U.S. That is 17.6 per 10,000 households, 18% above the U.S. rate of 14.9.
Households in Matanuska-Susitna Borough spend about $49.6M a year on memberships, classes and admissions, or $1,244 per household, 27% above the U.S. average. That works out to $709K per location, 7% above the U.S. figure of $662K.
Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in Matanuska-Susitna Borough in 2023, up 9.5% from 2019. That is one for every 1,733 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $934K have gone to businesses classed as fitness centers and recreation instruction in Matanuska-Susitna Borough.
Population estimates show Matanuska-Susitna Borough grew 10.4% from 2020 to 2025, faster than the U.S. (+3.1%). Matanuska-Susitna Borough scores 68 (upper middle) on the Groundwork market score for gyms and studios, ranking #326 of 2,088 scored counties and #1 of 7 scored counties in Alaska. That puts it in the top quarter of counties.
How Matanuska-Susitna Borough compares
The same measures for Alaska and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Matanuska-Susitna Borough | Alaska | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 15.9 | 14.9 |
| Spending per listing | $709K | $798K | $662K |
| Households per official establishment | 1,733 | 1,402 | 1,641 |
| Official establishment growth, 2019–2023 | +9.5% | +11.6% | +8.2% |
| Population growth, 2020–2025 | +10.4% | +0.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,244 | $1,271 | $983 |
| Median household income | $94,031 | $92,788 | $80,734 |
| Groundwork market score | 68 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 23+9.5% over the period
- Employees, 2023
- 288
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 704 chain locations
- Listings at the U.S. rate for this spending
- 75The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $934K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Matanuska-Susitna Borough, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Matanuska-Susitna Borough
- Population, 2025 estimate
- 118,666+10.4% since 2020
- Households
- 39,869
- Median age
- 37.2
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 24,703 sq. mi.
- People per square mile
- 5
- Median household income
- $94,031+24.6% vs. 2015–2019, before inflation
- Average household income
- $115,954
- Median home value
- $346,600
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Matanuska-Susitna Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Alaska
Every Alaska market ranked →The highest-scoring counties in Alaska for gyms and studios, numbered among those based in Alaska, with Matanuska-Susitna Borough marked.
Top counties in Alaska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Matanuska-Susitna Borough, AK | 68 | 70 | 17.6 | $709K | +10.4% | #326 of 2,088 |
| 2Ketchikan Gateway Borough, AK | 62 | 7 | 12.2 | $982K | −2.6% | #510 of 2,088 |
| 3Anchorage Municipality, AK | 56 | 176 | 16.2 | $871K | −1.3% | #758 of 2,088 |
| 4Kenai Peninsula Borough, AK | 50 | 47 | 19.3 | $582K | +5.1% | #1,061 of 2,088 |
| 5Fairbanks North Star Borough, AK | 47 | 65 | 17.9 | $674K | −1.4% | #1,202 of 2,088 |
| 6Kodiak Island Borough, AK | 36 | 10 | 21.6 | $517K | −5.0% | #1,614 of 2,088 |
| 7Juneau City and Borough, AK | 35 | 31 | 23.5 | $573K | −1.8% | #1,647 of 2,088 |
Other business types in Matanuska-Susitna Borough
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes68
- Gyms80
- Yoga, Pilates and fitness studios71
- Martial arts and dance studios69
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Matanuska-Susitna Borough, AK?
Matanuska-Susitna Borough has 70 gyms and studios on map listings as of September 2026. 4 of them (6%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 23 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.5% from 2019.
How much do households in Matanuska-Susitna Borough, AK spend on memberships, classes and admissions?
About $49.6M a year, or $1,244 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 70 gyms and studios on map listings, it comes to $709K per location. It is estimated from the incomes of the 39,869 households in Matanuska-Susitna Borough and national spending patterns by income.
How does Matanuska-Susitna Borough, AK compare with the U.S. for gyms and studios?
Matanuska-Susitna Borough has 17.6 gyms and studios per 10,000 households, 18% above the U.S. rate of 14.9. Spending per location is $709K, 7% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Matanuska-Susitna Borough would have about 75, against 70 on map listings. There is one business with payroll in the industry for every 1,733 households, against one for every 1,641 across the U.S. The official count rose 9.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Matanuska-Susitna Borough, AK growing?
Population estimates put Matanuska-Susitna Borough at 118,666 people in 2025, up 10.4% since 2020, faster than the U.S. (+3.1%). It has 39,869 households. Median household income in Matanuska-Susitna Borough is $94,031, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Matanuska-Susitna Borough scores 68 for gyms and studios (upper middle), #326 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Matanuska-Susitna Borough. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Matanuska-Susitna Borough
Screening a site or an acquisition in Matanuska-Susitna Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Matanuska-Susitna Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.