Real estate · County · North Carolina
Real estate agents and brokers in Wilson County, NC
Competitor counts, household spending and official business counts for real estate agents and brokers in Wilson County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #919 of 2,176 scored counties
#39 of 88 scored counties in North Carolina
- Listings
- 40
- 1 chain location (3%)
- Official establishments
- 31
- Businesses with payroll, 2023
- Household spending a year
- $448.5M
- On rent and homeowner costs · $13,564 a household
- Housing spending per listing (U.S. = 100)
- 206
- 2.1 times the U.S.
- Listings per 10k households
- 12.1
- 60% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the real estate agents and brokers around any address in Wilson County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 real estate agents and brokers in Wilson County. One of them (3%) is a chain location, against 4% across the U.S. That comes to 12.1 for every 10,000 households, 60% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Wilson County comes to about $448.5M a year: $13,564 per household, 19% below the U.S. average. Housing spending per office is 2.1 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 31 businesses with payroll classed as offices of real estate agents and brokers in Wilson County in 2023. That is one for every 1,067 households, against one for every 788 across the U.S.
Population estimates put the population change in Wilson County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Wilson County scores 52 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #919 of 2,176 scored counties and #39 of 88 scored counties in North Carolina.
How Wilson County compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Wilson County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.1 | 30.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 206 | 92 | 100 |
| Households per official establishment | 1,067 | 622 | 788 |
| Official establishment growth, 2019–2023 | n/a | +29.9% | +20.1% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,564 | $15,139 | $16,661 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 52 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 31
- Employees, 2023
- 39
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 401 chain location
- Listings at the U.S. rate for this spending
- 82The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for real estate agents and brokers, numbered among those based in North Carolina, with Wilson County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duplin County, NC | 79 | 14 | 6.7 | 361 | +6.0% | #38 of 2,176 |
| 2Franklin County, NC | 76 | 32 | 11.2 | 241 | +18.8% | #73 of 2,176 |
| 3Hoke County, NC | 74 | 18 | 9.3 | 279 | +9.0% | #104 of 2,176 |
| 4Person County, NC | 74 | 16 | 10.0 | 263 | +3.7% | #107 of 2,176 |
| 5Harnett County, NC | 72 | 59 | 11.8 | 226 | +12.3% | #156 of 2,176 |
| 6Sampson County, NC | 71 | 19 | 8.8 | 274 | +4.1% | #174 of 2,176 |
| 7Davidson County, NC | 71 | 76 | 10.9 | 240 | +6.6% | #179 of 2,176 |
| 8Granville County, NC | 68 | 21 | 9.3 | 290 | +2.1% | #261 of 2,176 |
| 9Robeson County, NC | 68 | 36 | 8.3 | 271 | +3.4% | #265 of 2,176 |
| 10Alexander County, NC | 67 | 10 | 7.1 | 359 | +1.5% | #293 of 2,176 |
| 39Wilson County, NC | 52 | 40 | 12.1 | 206 | +1.7% | #919 of 2,176 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate47
- Real estate agents and brokers52
- Property management51
- Mortgage brokers and lenders29
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Wilson County, NC?
Wilson County has 40 real estate agents and brokers on map listings as of September 2026. One of them (3%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 31 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Wilson County, NC spend on rent and homeowner costs?
About $448.5M a year, or $13,564 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 40 real estate agents and brokers on map listings, housing spending per office is 2.1 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 33,068 households in Wilson County and national spending patterns by income.
How does Wilson County, NC compare with the U.S. for real estate agents and brokers?
Wilson County has 12.1 real estate agents and brokers per 10,000 households, 60% below the U.S. rate of 30.6. The index of housing spending per office is 206, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Wilson County would have about 82, against 40 on map listings. There is one business with payroll in the industry for every 1,067 households, against one for every 788 across the U.S.
How fast is Wilson County, NC growing?
Population estimates put Wilson County at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. The median household income in Wilson County is $56,423 a year, 30% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 52 for real estate agents and brokers (upper middle), #919 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.