Food and drink · County · North Carolina
Sit-down restaurants in Wilson County, NC
Competitor counts, household spending and official business counts for sit-down restaurants in Wilson County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,538 of 2,405 scored counties
#64 of 96 scored counties in North Carolina
- Listings
- 159
- 61 chain locations (38%)
- Official establishments
- 54
- +12.5% since 2019
- Household spending a year
- $106.6M
- On food away from home · $3,224 a household
- Spending per listing
- $670K
- In line with the U.S.
- Listings per 10k households
- 48.1
- 22% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the sit-down restaurants around any address in Wilson County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 159 sit-down restaurants in Wilson County. 61 of them (38%) are chain locations, against 29% across the U.S. That comes to 48.1 for every 10,000 households, 22% below the U.S. rate of 61.3.
Household spending on food away from home in Wilson County comes to about $106.6M a year: $3,224 per household, 21% below the U.S. average. Spread across 159 sit-down restaurants, that is $670K per restaurant, in line with the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 54 businesses with payroll classed as full-service restaurants in Wilson County in 2023, up 12.5% from 2019. That is one for every 612 households, against one for every 500 across the U.S. Official counts also show 12 one-person businesses without payroll.
Population estimates show Wilson County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in Wilson County is 42 (lower middle), #1,538 of 2,405 scored counties and #64 of 96 scored counties in North Carolina.
How Wilson County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.1 | 53.3 | 61.3 |
| Spending per listing | $670K | $709K | $664K |
| Households per official establishment | 612 | 501 | 500 |
| Official establishment growth, 2019–2023 | +12.5% | +6.8% | +1.5% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,224 | $3,776 | $4,070 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 42 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 54+12.5% over the period
- Employees, 2023
- 922
- Annual payroll, 2023
- $19.8M
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 15961 chain locations
- Listings at the U.S. rate for this spending
- 161The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for sit-down restaurants, numbered among those based in North Carolina, with Wilson County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Camden County, NC | 92 | 13 | 32.4 | $1.2M | +8.8% | #13 of 2,405 |
| 2Franklin County, NC | 89 | 78 | 27.3 | $1.3M | +18.8% | #28 of 2,405 |
| 3Chatham County, NC | 87 | 117 | 35.5 | $1.3M | +11.0% | #49 of 2,405 |
| 4Hoke County, NC | 84 | 54 | 28.0 | $1.2M | +9.0% | #70 of 2,405 |
| 5Union County, NC | 84 | 344 | 40.8 | $1.1M | +11.7% | #74 of 2,405 |
| 6Lincoln County, NC | 82 | 145 | 39.4 | $1M | +13.2% | #95 of 2,405 |
| 7Johnston County, NC | 82 | 348 | 40.7 | $972K | +17.9% | #96 of 2,405 |
| 8Harnett County, NC | 81 | 168 | 33.7 | $1.1M | +12.3% | #113 of 2,405 |
| 9Granville County, NC | 77 | 77 | 34.3 | $1.1M | +2.1% | #189 of 2,405 |
| 10Person County, NC | 77 | 55 | 34.2 | $1M | +3.7% | #193 of 2,405 |
| 64Wilson County, NC | 42 | 159 | 48.1 | $670K | +1.7% | #1,538 of 2,405 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants42
- Fast food and sandwich shops30
- Pizza43
- Coffee shops and cafes59
- Bakeries and dessert shops62
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Wilson County, NC?
There are 159 sit-down restaurants on map listings in Wilson County as of September 2026. 61 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 54 businesses with payroll classed as full-service restaurants in 2023, up 12.5% from 2019. Another 12 one-person businesses have no payroll, by official counts.
How much do households in Wilson County, NC spend on food away from home?
About $106.6M a year, or $3,224 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 159 sit-down restaurants on map listings, it comes to $670K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 33,068 households in Wilson County and national spending patterns by income.
How does Wilson County, NC compare with the U.S. for sit-down restaurants?
Wilson County has 48.1 sit-down restaurants per 10,000 households, 22% below the U.S. rate of 61.3. Spending per restaurant is $670K, in line with the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Wilson County would have about 161, against 159 on map listings. There is one business with payroll in the industry for every 612 households, against one for every 500 across the U.S. The official count rose 12.5% from 2019 to 2023, against +1.5% for the U.S.
How fast is Wilson County, NC growing?
Population estimates put Wilson County at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. The median household income in Wilson County is $56,423 a year, 30% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 42 for sit-down restaurants (lower middle), #1,538 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.