Health care · County · North Carolina
Medical and dental practices in Wilson County, NC
The medical and dental practices in Wilson County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,470 of 2,394 scored counties
#51 of 96 scored counties in North Carolina
- Listings
- 174
- 21 chain locations (12%)
- Official establishments
- 66
- −5.7% since 2019
- Household spending a year
- $32.2M
- On medical and dental services · $974 a household
- Spending per listing
- $185K
- 21% above the U.S.
- Listings per 10k households
- 52.6
- 38% below the U.S.
- Population, 2025
- 81,150
- +1.7% since 2020
See the medical and dental practices around any address in Wilson County
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in Wilson County comes to about $32.2M a year: $974 per household, 24% below the U.S. average. That works out to $185K per practice, 21% above the U.S. figure of $152K.
Wilson County has 174 medical and dental practices on map listings as of September 2026. Chain locations make up 12% of them, against 11% across the U.S. That comes to 52.6 for every 10,000 households, 38% below the U.S. rate of 84.5.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Wilson County was 66 in 2023, down 5.7% from 2019. That is one for every 501 households, against one for every 270 across the U.S. Official counts list 52 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $380K have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Wilson County.
Between 2020 and 2025, the population of Wilson County grew 1.7%, slower than the U.S. (+3.1%). For medical and dental practices, Wilson County has a Groundwork market score of 44 (lower middle): #1,470 of 2,394 scored counties and #51 of 96 scored counties in North Carolina.
How Wilson County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.6 | 83.3 | 84.5 |
| Spending per listing | $185K | $134K | $152K |
| Households per official establishment | 501 | 345 | 270 |
| Official establishment growth, 2019–2023 | −5.7% | +3.9% | +1.5% |
| Population growth, 2020–2025 | +1.7% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $974 | $1,116 | $1,288 |
| Median household income | $56,423 | $72,388 | $80,734 |
| Groundwork market score | 44 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70 → 66−5.7% over the period
- Employees, 2023
- 774
- Annual payroll, 2023
- $57.4M
- One-person businesses, 2023
- 52Businesses with no payroll
- Map listings, September 2026
- 17421 chain locations
- Listings at the U.S. rate for this spending
- 211The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $380K
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 81,150+1.7% since 2020
- Households
- 33,068
- Median age
- 40.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 368 sq. mi.
- People per square mile
- 216
- Median household income
- $56,423+28.6% vs. 2015–2019, before inflation
- Average household income
- $76,415
- Median home value
- $186,000
- Jobs located here
- 36,414
- Daytime population
- 81,523Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for medical and dental practices, numbered among those based in North Carolina, with Wilson County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Currituck County, NC | 86 | 37 | 31.2 | $398K | +16.7% | #29 of 2,394 |
| 2Camden County, NC | 84 | 6 | 15.0 | $789K | +8.8% | #41 of 2,394 |
| 3Franklin County, NC | 82 | 62 | 21.7 | $498K | +18.8% | #73 of 2,394 |
| 4Perquimans County, NC | 77 | 9 | 16.0 | $644K | +3.6% | #137 of 2,394 |
| 5Chatham County, NC | 77 | 138 | 41.8 | $309K | +11.0% | #158 of 2,394 |
| 6Clay County, NC | 75 | 14 | 27.6 | $366K | +9.9% | #206 of 2,394 |
| 7Hoke County, NC | 75 | 61 | 31.7 | $328K | +9.0% | #209 of 2,394 |
| 8Warren County, NC | 71 | 6 | 7.4 | $1.3M | +1.6% | #298 of 2,394 |
| 9Harnett County, NC | 70 | 203 | 40.7 | $263K | +12.3% | #352 of 2,394 |
| 10Yadkin County, NC | 69 | 46 | 30.6 | $334K | +2.9% | #371 of 2,394 |
| 51Wilson County, NC | 44 | 174 | 52.6 | $185K | +1.7% | #1,470 of 2,394 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics44
- Dentists and orthodontists60
- Primary care and pediatrics48
- Urgent care and walk-in clinics
- Chiropractors54
- Physical therapy61
- Optometrists and eye care56
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in Wilson County, NC?
Map listings as of September 2026 show 174 medical and dental practices in Wilson County. 21 of them (12%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 66 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 5.7% from 2019. Official counts also show 52 one-person businesses without payroll.
How much do households in Wilson County, NC spend on medical and dental services?
About $32.2M a year, or $974 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 174 medical and dental practices on map listings, it comes to $185K per practice. It is estimated from the incomes of the 33,068 households in Wilson County and national spending patterns by income.
How does Wilson County, NC compare with the U.S. for medical and dental practices?
Wilson County has 52.6 medical and dental practices per 10,000 households, 38% below the U.S. rate of 84.5. Spending per practice is $185K, 21% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, Wilson County would have about 211, against 174 on map listings. There is one business with payroll in the industry for every 501 households, against one for every 270 across the U.S. The official count fell 5.7% from 2019 to 2023, against +1.5% for the U.S.
How fast is Wilson County, NC growing?
Population estimates put Wilson County at 81,150 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,068 households. The median household income in Wilson County is $56,423 a year, 30% below the U.S. median of $80,734. That rose 28.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 44 for medical and dental practices (lower middle), #1,470 of 2,394 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.