Pets · Small-town market · New Mexico
Veterinarians in the Roswell, NM area
The veterinarians in the Roswell, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #306 of 398 scored small-town markets
#4 of 6 scored small-town markets based in New Mexico
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $18.4M
- On pets · $775 a household
- Spending per listing
- $1.8M
- 32% below the U.S.
- Listings per 10k households
- 4.2
- 27% above the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the veterinarians around any address in the Roswell area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, the Roswell area has a Groundwork market score of 35 (lower middle): #306 of 398 scored small-town markets and #4 of 6 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
At $775 per household (15% below the U.S. average), households in the Roswell area spend about $18.4M a year on pets. That is about $1.8M of household spending for each clinic on map listings, 32% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Roswell area has 10 veterinarians on map listings as of September 2026. One of them (10%) is a chain location, against 19% across the U.S. That comes to 4.2 for every 10,000 households, 27% above the U.S. rate of 3.3.
In 2023, official counts showed 9 businesses with payroll in the Roswell area classed as veterinary services. That is one for every 2,635 households, against one for every 3,767 across the U.S. Population estimates show the Roswell area declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 3.0 | 3.3 |
| Spending per listing | $1.8M | $2.9M | $2.7M |
| Households per official establishment | 2,635 | 4,007 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | −0.5% | +6.8% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on pets | $775 | $874 | $909 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 35 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 56
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for veterinarians, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hobbs, NM | 81 | 6 | 2.4 | $3.7M | +0.2% | #13 of 398 |
| 2Alamogordo, NM | 59 | 12 | 4.9 | $1.6M | +3.7% | #134 of 398 |
| 3Clovis, NM | 53 | 8 | 3.1 | $2.5M | −3.3% | #175 of 398 |
| 4Roswell, NM | 35 | 10 | 4.2 | $1.8M | −2.7% | #306 of 398 |
| 5Silver City, NM | 31 | 6 | 5.3 | $1.4M | −3.4% | #329 of 398 |
| 6Ruidoso, NM | 22 | 7 | 7.0 | $1.1M | −2.3% | #372 of 398 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses56
- Veterinarians35
- Pet grooming and boarding59
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Roswell, NM area?
Map listings as of September 2026 show 10 veterinarians in the Roswell area. One of them (10%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 9 businesses with payroll classed as veterinary services in 2023.
How much do households in the Roswell, NM area spend on pets?
About $18.4M a year, or $775 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 10 veterinarians on map listings, it comes to $1.8M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for veterinarians?
The Roswell area has 4.2 veterinarians per 10,000 households, 27% above the U.S. rate of 3.3. Spending per clinic is $1.8M, 32% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Roswell area would have about 7, against 10 on map listings. There is one business with payroll in the industry for every 2,635 households, against one for every 3,767 across the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 35 for veterinarians (lower middle), #306 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.