Health care · Small-town market · New Mexico
Primary care and pediatric clinics in the Roswell, NM area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Roswell, NM area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #389 of 458 scored small-town markets
#11 of 11 scored small-town markets based in New Mexico
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 33
- −15.4% since 2019
- Household spending a year
- $25.4M
- On medical and dental services · $1,070 a household
- Spending per listing
- $1.3M
- 29% below the U.S.
- Listings per 10k households
- 8.4
- 17% above the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the primary care and pediatric clinics around any address in the Roswell area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Roswell area scores 28 (lower middle) on the Groundwork market score for primary care and pediatric clinics, ranking #389 of 458 scored small-town markets and #11 of 11 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
Household spending on medical and dental services in the Roswell area comes to about $25.4M a year: $1,070 per household, 17% below the U.S. average. Spread across 20 primary care and pediatric clinics, that is $1.3M per clinic, 29% below the U.S. figure of $1.8M. The spending figure covers all medical and dental services, not only primary care and pediatric clinics.
There are 20 primary care and pediatric clinics on map listings in the Roswell area as of September 2026. None of them are chain locations, against 9% across the U.S. Per 10,000 households, that is 8.4, 17% above the U.S. rate of 7.2.
Official counts show 33 businesses with payroll classed as offices of physicians in the Roswell area in 2023, down 15.4% from 2019. That is one for every 719 households, against one for every 593 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $300K has gone to businesses classed as offices of physicians in the Roswell area. Population estimates show the Roswell area declined 2.7% from 2020 to 2025, against +3.1% for the U.S.
How the Roswell area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roswell area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 5.7 | 7.2 |
| Spending per listing | $1.3M | $2.1M | $1.8M |
| Households per official establishment | 719 | 930 | 593 |
| Official establishment growth, 2019–2023 | −15.4% | −8.1% | −2.2% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on medical and dental services | $1,070 | $1,178 | $1,288 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 28 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33−15.4% over the period
- Employees, 2023
- 480
- Annual payroll, 2023
- $39.9M
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $300K
SBA-backed loans to businesses classed as offices of physicians in the Roswell area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Roswell area
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Roswell area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for primary care and pediatric clinics, numbered among those based in New Mexico, with the Roswell area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 79 | 6 | 2.5 | $4.5M | +3.7% | #25 of 458 |
| 2Gallup, NM | 61 | 6 | 2.8 | $3.6M | −6.1% | #140 of 458 |
| 3Hobbs, NM | 61 | 17 | 6.9 | $1.8M | +0.2% | #144 of 458 |
| 4Ruidoso, NM | 58 | 5 | 5.0 | $2.2M | −2.3% | #161 of 458 |
| 5Los Alamos, NM | 56 | 7 | 8.5 | $2M | 0.0% | #183 of 458 |
| 6Taos, NM | 50 | 9 | 5.8 | $2M | +0.3% | #234 of 458 |
| 7Carlsbad-Artesia, NM | 49 | 20 | 8.5 | $1.5M | +0.3% | #244 of 458 |
| 8Clovis, NM | 47 | 16 | 6.1 | $1.7M | −3.3% | #262 of 458 |
| 9Las Vegas, NM | 39 | 8 | 5.8 | $1.8M | −3.2% | #320 of 458 |
| 10Deming, NM | 31 | 16 | 17.3 | $541K | −0.2% | #371 of 458 |
| 11Roswell, NM | 28 | 20 | 8.4 | $1.3M | −2.7% | #389 of 458 |
Other business types in the Roswell area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics26
- Dentists and orthodontists47
- Primary care and pediatrics28
- Urgent care and walk-in clinics
- Chiropractors26
- Physical therapy18
- Optometrists and eye care52
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Roswell, NM area?
As of September 2026, map listings count 20 primary care and pediatric clinics in the Roswell area. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 33 businesses with payroll classed as offices of physicians in 2023, down 15.4% from 2019. Official counts also show 13 one-person businesses without payroll.
How much do households in the Roswell, NM area spend on medical and dental services?
About $25.4M a year, or $1,070 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 20 primary care and pediatric clinics on map listings, it comes to $1.3M per clinic. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in the Roswell area and national spending patterns by income.
How does the Roswell, NM area compare with the U.S. for primary care and pediatric clinics?
The Roswell area has 8.4 primary care and pediatric clinics per 10,000 households, 17% above the U.S. rate of 7.2. Spending per clinic is $1.3M, 29% below the U.S. figure of $1.8M. At the U.S. ratio of primary care and pediatric clinics to household spending, the Roswell area would have about 14, against 20 on map listings. There is one business with payroll in the industry for every 719 households, against one for every 593 across the U.S. The official count fell 15.4% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Roswell, NM area growing?
Population estimates put the Roswell area at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. Median household income in the Roswell area is $52,938, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Roswell area scores 28 for primary care and pediatric clinics (lower middle), #389 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Roswell area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Roswell area
Screening a site or an acquisition in the Roswell area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Roswell area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.